We recently connected with Nickie Riley and have shared our conversation below.

Nickie , thanks for taking the time to share your stories with us today One of our favorite things to brainstorm about with friends who’ve built something entrepreneurial is what they would do differently if they were to start over today. Surely, there are things you’ve learned that would allow you to do it over faster, more efficiently. We’d love to hear how you would go about setting things up if you were starting over today, knowing everything that you already know.

I would’ve joined tiktok sooner and documented my mistakes as a new business. It’s important to me for people to see the growth process and I enjoy watching new business form from scratch. Not only is there a community there to support you, but it’s also humbling to look back and a great way for others to learn from your mistakes. I love sharing knowledge.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve combined my love for horror movies and luxury candles. My candles are hand-poured using 100% soy wax with a led free wick for a natural, clean burn and the scents are carefully chosen to bring the movie to life. Some candles come with handmade collectible horror charms made by Luman Lapindary arts using stones like snowflake obsidian, Biggs Jasper, rhodonite, or Rosette Jasper.

We’d love to hear the story of how you built up your social media audience?

4 months into Wick&Dagger, I saw another business owner give some great advice “film everything! From the smallest detail to the largest, even if you think it’s something boring” so that’s exactly what I started doing and you’d be surprised what other people find entertaining or relaxing. I wrap all of my candles and seal them with wax. This process can because quite mundane to me but I decided to film it and it became my first popular video on social media!

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

I did a lot of research and watched a lot of candle makers on YouTube befor getting choose vendors. The safety and quality of the candle is what’s most important to me, so I wanted to find the best for my customers. Testing products can take up to a month at times and making candles is a science, but once you have the right vendors and formula, you have the perfect candle

Contact Info:

• Website: Wickanddagger.com
• Instagram: Wickanddagger
• Other: Tiktok: wickanddagger

Image Credits
Riley Gordon