We’re excited to introduce you to the always interesting and insightful Timi O. We hope you’ll enjoy our conversation with Timi below.
Timi, looking forward to hearing all of your stories today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
I’ve always created music for myself and, honestly, just appreciate having the opportunity to do so . However, it would be very foolish of me to not recognize that my music does have an impact on others. I am a Nigerian-American Hip-Hop artist. I went against the standard expectation of being a Doctor, Lawyer, or Engineer. Granted, I have my Mechanical Engineering degree and have done design work, but music is the path I chose. I hope doing this for myself inspires others from similar backgrounds to also do what they’re genuinely passionate about. regardless of others’ expectations for them.
I also hope to inspire others to just build with their friends. All of the music I create is produced by/with the homies. If I’m on, they’re on. We build up each other to become successful together. I want to see more people adopt that model.
Timi, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Timi O, a first generation Nigerian born and raised in Massachusetts, draws inspiration from his culture, anime, and his vulnerability. The result is Hip Hop music with heavy attention to detail and an ability to always bring something new to the experience. The “anti-social extrovert” has also quickly been embraced by the Boston music scene, demonstrating high energy performances, a wide vocal range, and unique ability to command the crowd. The potent lyricst continues to show his artistry with surreal visuals, depicting a direct representation of his identity.
What’s the most rewarding aspect of being a creative in your experience?
Doing shows and seeing people’s real-time reactions to my music has to be one of the most rewarding parts to this whole thing. Numbers come and go, popularity comes and goes, but giving people an experience to remember is everything to me. What’s even more rewarding is seeing the same people return to the next show. It tells me that I was really able to connect with them.
Any resources you can share with us that might be helpful to other creatives?
I wish I took social media marketing seriously earlier in my career. A lot of artists just release music and don’t take the time to promote post-release. Maybe it’s a weird sense of pride or folks just not wanting to “annoy” people, but people generally don’t do much post-release marketing. I learned that if you want to be heard, you have to speak up. Don’t just expect people to find your music. Get creative and make posts that are unique to you and your brand.
Contact Info:
- Website: https://www.timitwostrand.com/
- Instagram: https://www.instagram.com/timitwostrand/
- Twitter: https://twitter.com/timitwostrand
- Youtube: https://www.youtube.com/channel/UCpg0pJQiQpFkfSV_Gly1umg
Image Credits
James Brockett, Joakeem Gaston, Olivia Reid