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SubscribeWe caught up with the brilliant and insightful Nikkita Grady a few weeks ago and have shared our conversation below.
Nikkita, appreciate you joining us today. How did you come up with the idea for your business?
After my third pregnancy, I experienced postpartum depression for the first time. Before delivering my daughter, I had an unbelievably high desire for sex. It seems like the moment I had her my sexual desire diminished entirely… for seven months or so. Initially, I thought nothing of it because, if we’re being honest, who’s thinking about sex immediately after having a baby anyway? Days turned into weeks, and weeks turned into months. I had no sexual desire whatsoever. I had no desire to be touched by my partner and no desire to touch myself.
During my journey, I grew frustrated with the lack of information and resources regarding postpartum and how it affects sex and intimacy. The information I did find was unhelpful in my situation. So, with no help from the internet, I decided to put in the work to try and solve my own issues.
After seeing the results, I knew I wanted to focus on helping other couples, specifically mothers, with sex and intimacy after a pregnancy. This was all the motivation I needed to shift my business’s focus to helping women and their partners improve sex and intimacy after a pregnancy.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?
I am Nikkita Grady. A Postpartum Sex & Intimacy Coach, Sex Educator, and Clinical Sexologist here to help ambitious millennial women reclaim their bodies and sexuality as mothers, overachievers, and entrepreneurs.
Because of my personal experience with the direct effects of postpartum on sex and intimacy, as well as the toll it can take on relationships, I’ve been inspired to shift my primary focus to assisting women and their partners who are having difficulty enjoying sex and maintaining intimacy in their relationships. My process is life-changing as it helps you to take charge of your sexual power while increasing intimacy with your partner.
I started by creating a routine that helped me to feel sexy again. This revived my desire for sex. I began desiring my partner more. My partner and I were closer than ever. I had become more sexually empowered than before and started having the best sex of my life. I understood that if I had these issues, then surely others were, and I wanted to be the resource that others sought out [and found] to help them overcome these obstacles.
My mission is to help mothers rediscover their authentic sexual selves so they can connect with their partners on a deeper level, become attuned to their bodies, and feel confident again.
I work with moms and their partners looking to transform their relationships and take their sex life to new heights. I assist in awakening sexual nature and handling the sexual challenges that arise after entering parenthood. I believe in women’s innate sexuality as a reflection of their divine nature. My practice is oriented to
– stop the struggle with body image issues
– reduce sexual shame
– end self-judgment
– help prioritize sexual pleasure
– increase intimacy in relationships and
– assist with awakening to the truth of one’s authentic sexual essence
Have you ever had to pivot?
I got into this industry to help people improve their relationships and have better sex. When I first started, I wanted to help everyone with everything. After about 2 years of serving everyone, I kept becoming overwhelmed and burned out; my content was all over the place, my message wasn’t clear, and my audience was confused.
I knew I needed to pivot, but I wasn’t sure how. Around the holiday season last year (2021), my partner and I decided we were ready to grow our family again and begin trying to get pregnant. We were successful, and I was excited to have a baby. Unfortunately, I had a miscarriage at the end of my first trimester. I had never miscarried before and wasn’t prepared for the emotional and physical toll that would take on my sex life or my relationship overall.
I knew my postpartum recovery would be challenging, but I didn’t realize just how difficult it would be to feel like myself again — and to get back into the swing of things with my partner.
Through this introspective journey, I developed a framework, Sensational V.I.B.E.S., with proven results and, based on research, known to create a positive effect on your sex life after having your baby and experiencing postpartum obstacles.
This was when my vision for my business became clear. I was able to identify what I wanted to focus on immediately. I wanted to help women and their partners during the postpartum phase.
I understand now why I had to go through the awful experience with the miscarriage, and I can embrace that part of my journey instead of holding resentment. That said, sometimes changes in our personal lives (whether good or bad) occur to get a better sense of our purpose and experience a process necessary to help our clients/customers and excel in our business.
Can you share one of your favorite marketing or sales stories?
Marketing in today’s world can be VERY scary, especially for someone like me who has no idea what to do. I have had to switch up my social media marketing several times over the last three years, and I am just starting to see the fruits of my labor.
When I first started, I thought all I had to do was post my products and advertise my services, and the clients and customers would come. I have never been more wrong in my life. After realizing that wasn’t working, I tried to take a more uniform approach by creating cute social media templates to make my business page look pretty. That didn’t work, either.
I have learned many lessons for social media marketing, but trying things and yielding no results, and paying attention to the pages of people in my industry with a larger following. The main thing I have picked up is that consistency is crucial. You have to be consistent! This is what builds trust with your audience. Your content needs to make sense to your audience and flow with your niche. You need to post content that shows you as a “regular” person. People like to see that you’re human and not a robot constantly pumping out products, services, workshops, and content. It’s crucial to keep up with trends; these days, it’s Reels and TikToks. Reels get more engagement than other posts, but some people still like the good ol’ graphics and pictures, so having a good mix of each type of content is a bonus. Lastly, I’ve learned to be my authentic self; showing my personality will get you further than anything else in these reels, videos, and photos.
I hate, Hate, HATE being on camera, so creating videos is difficult for me. Recently, a few of my colleagues challenged me to step outside my comfort zone and create more visual content. During this process, I connected with my colleague (and now good friend), Mr. Playtime Prep (you have to look him up on Instagram if you haven’t heard of him, @mrplaytimeprep). He is a Sex Movement Coach.
When I met him, the floodgates opened, and the Social Media Gods gave me precisely what I needed. One of the most common feedback I received over the last few years was people saying they liked when I shared tips and new things to try, but sometimes they wished I could provide a visual. For months, I tried to find a guy who’d be my counterpart for content, and I couldn’t find anyone. Mr. Playtime Prep and I started talking about working together, and we created content the following weekend. Though I knew I’d wanted to do this for a while, demonstrating sexual positions and posting to the internet intimidated me a little. I can talk about sex all day but remember, I hate being on camera, and now I was showing up this way!).
When we uploaded our first video together, it was an instant success. I should note that I had been stuck at 1502 followers for just over a year before this. The followers poured in as we posted content regularly (and by we, I mean him posting and making me a collaborator). Within a week, I’d gained nearly 2000 followers.
Now that I’ve started posting my own content that is more cohesive to my brand message and I’m doing it consistently, I’ve noticed my engagement has also increased.
I still have a long way to go, but knowing I’ve finally figured out social media marketing has greatly relieved me. In case you missed it, the keys to growing your social media (and gaining clients/customers) are to make sure your messaging speaks to your targeted audience, be consistent, be authentic, and it’s ok to step out of your comfort zone.
Contact Info:
- Website: www.nikkitagrady.com
- Instagram: nikkitagrady
- Linkedin: Nikkita Grady
- Youtube: nikkitagrady
- Other: Tiktok: nikkitagrady
Image Credits
Kendra Knight Photo
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