We were lucky to catch up with Tiffany Macey recently and have shared our conversation below.

Alright, Tiffany thanks for taking the time to share your stories and insights with us today. One deeply underappreciated facet of being a service provider is the kind of crazy stuff that happens from time to time. It could be anything from a disgruntled client attacking an employee or waking up to find out a celebrity gave you a shoutout on TikTok – the sudden, unexpected hits (both positive and negative) make the profession both exhilarating and exhausting. Can you share one of your craziest stories?

I am a different type of real estate professional. I primarily wholesale real estate. We get properties that are in disarray and sell our stake in the property to the highest buyer. I have a certain niche that I follow. I love to focus on problem solving. If a person is looking to sell their property, nine times out of ten, they have a problem with doing so. This is why they choose not to work with a real estate agent and work with investors instead.

I had a client who lived about three hours away from the property we were looking to purchase. I built great rapport with her from the beginning. She never met. me in person, yet she felt comfortable enough to mail me the keys to her property. During the closing process, the title company discovered a water bill that was $72,000. Apparently, her plumbing system had a leak since 2019. 2020 brought about a memorandum that halted all disconnection services for certain utility bills. So, the bill just kept getting higher and higher. The water bill amount would be subtracted from her net profits. It was a mess. She was extremely frustrated and didn’t know the first thing about how to handle it. Her anger and unpreparedness took a toll on her and it seemed like she was ready to give up.
After recognizing she was unable to fix the situation, I calmly and professionally stepped in and handled it for her. I was determined to make sure she walked away happy and satisfied. I contacted the higher-ups at the county water company. I worked tirelessly for weeks on the phone, through email, and even going down to the office in person. In the end, I was able to work with a plumber to fix the leak and I worked with management to get the bill down to just under $25,000. She was able to make a bigger profit and she was more than satisfied with my level of service and attention to detail. She was so pleased, that she recommended me to a friend of hers and I was able to get another deal almost immediately after hers closed.
Insisting on solving problems and creating win-win-win situations in all my deals allows me the opportunity to gain more clients through word-of-mouth. A client that was referred already has a positive outlook on the situation and they understand that I will go above and beyond for them. That reassurance allows me the benefit of the doubt should any problems arise during our transaction.

Tiffany, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I am a self-taught real estate professional. I got into wholesaling real estate after a friend introduced me to it in 2017. I read about it and learned about it for two years before I ever truly invested my time into doing the work. I got my first deal in 2019 and made about $8,000 in a matter of two weeks. I was hooked. I knew I could turn this into a lucrative opportunity for myself and others. What sets me apart is that I am not in the real estate business, I am in the relationship business. All of my clients would recommend me to others and that’s what sets me apart. I have taught others how to wholesale as well and have brought several students their first deal. I want others to know that they can do this. I have a lot of negatives stacked against me. I have a criminal record, I am disabled, I do not have a college degree, no formal real estate training and no real estate license, yet here I am. If I can work in this business, anyone can.

Can you open up about how you funded your business?

To begin wholesaling real estate, you do not need a ton of capital. I needed an LLC which was $150, a proper website and email address which cost me $12 and $6 a month respectively. I needed systems that would allow me to work my business. These systems only add up to about $400 initially and about $350 per month. All together, the things I needed to be successful were less than $1,000. Every other system and necessity is free due to it being public information and first-hand knowledge or research. When I got my very first deal, I did it with none of these things. I was able to do it for free and used what I earned on my first deal to integrate these other systems to make the process easier. However, it is not necessary to have all these systems in place in order to complete your first deal. Anyone can do it with any type of budget.

How do you keep in touch with clients and foster brand loyalty?

I keep a list of past clients and send out a quarterly magazine through Reminder Media. The magazine features real estate tips, recipes, news stories relative to my industry, and an update on my rewards and referral bonuses. It highlights my role by showing pictures and personal stories from past clients and myself. The magazine looks great on a coffee table and it keeps my name in front of my past clients so they will think of me whenever one of their friends or family members bring up wanting to sell their property.

Contact Info:

• Website: www.tiffanymacey.com
• Instagram: https://www.instagram.com/tiffanynmacey/
• Facebook: https://www.facebook.com/tiffanynicolemacey/
• Linkedin: https://www.linkedin.com/in/mrs-tiffany-macey-a3381a209/
• Other: www.maceyrealty.com

Image Credits
Will Brown Jr of 2 Worlds MG & Photography