We’re excited to introduce you to the always interesting and insightful Tiffani Reynolds. We hope you’ll enjoy our conversation with Tiffani below.

Hi Tiffani, thanks for joining us today. The first dollar your business earns is always special and we’d love to hear how your brand made its first dollar of revenue.

I knew from day one of my career as a real estate agent that visibility would be a critical factor of success. I set myself up, digitally, to be seen everywhere: Facebook, google, Instagram, realtor.com, and Zillow. I knew I needed to be seen on all of these platforms to have the best chance of capturing prospects to work with my business.

From the outset I made sure my digital presence was everywhere, was presented well, and was presented consistently. Small changes in your business name across these platforms can cause them not to integrate as well as they could. Or it could cause your business to not populate as well as it could in Google searches.

When I started my career, I immediately gravitated to free marketing. I set up a Facebook business page – this became critical later in my business for running Facebook advertisements. I set up an Instagram. When selling real estate, highlighting beautiful homes and showcasing a good product is one of the most important aspects of the business. Instagram is a great tool for that! Lastly, I set up a Google Business profile.

For the google business profile, over time I have slowly been having clients write reviews on that page. As page reviews have grown the work started to pay off by receiving cold calls calling in that lived in the local area and needed real estate services.

I’ll never forget the first cold call I received from a gentleman that was in need of finding a rental as soon as possible. I quickly helped in finding a rental home and stayed in touch with him over the course of that year. Fast forward 4 years later, and I have now closed on 5 different homes from this same cold call client.

Marketing is not always about spending money. Sometimes it’s as simple as setting up a digital presence and working the results that come from that.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I have been a full-time realtor since 2017. For the last 3 years I have placed in the top 5% in production within my office of over 500 agents. I provide residential real estate services and help clients buy a home, sell a home, rent homes, and invest in real estate.

I often find myself helping clients solve the problem on moving to their new home before they sell their old home. I feel my level of communication and attention to detail are what sets me apart from other agents. I have a mindset of “every client counts”, and I aim to deliver a white glove service with red carpet treatment.

I am most proud to say that I have achieved success over the years, even though I encountered many doubters while I was changing careers. I had no previous sales experience. Everyone was telling me that I wouldn’t be able to “make it”, that I wasn’t going to be successful, and that I needed to stick with a steady paycheck. These doubters probably fueled my fire for success, as I approached the new career with a “I’ll show you” mentality! So, I gritted through the hard work, and spent a lot of time building a business from the ground up and talking to as many prospects as possible. I didn’t know it at the time, but all of the work I was doing was laying a tremendous pipeline of business that would come to fruition over the years to come.

How about pivoting – can you share the story of a time you’ve had to pivot?

Well, that time is now for the real estate industry. Days on market are growing, buyers are more picky in the home they choose, and sellers are no longer in full command of the market as they once were. People are no longer moving for “fun” or because they want to. Buyers of today are only moving out of necessity. Much of this change of moving because of circumstance as opposed to desire is due to the rapid increase in interest rates. This has caused the real estate market to hit the breaks and to slow down, practically overnight.

Daily in my prospecting I am now looking for prospects that have a reason for wanting to do business, beyond just a desire for a new home.

Can you open up about how you funded your business?

When I transitioned from my previous career, I started my new business with $60,000. All of this money came from scrimping and saving as a school teacher. I always wanted to have options for my future, and I knew that if I was ever going to change careers that I would need financial padding to make the change successfully. For me, putting together the initial capital did not happen quickly. It was saved over the years after living very frugally. The sacrifices to work towards the one-year salary nest egg was worth it in the long run. Without the finances available, I would not have been able to transition smoothly into my new career as a real estate agent. The savings I had helped me to get my footing in the new career, go full-time right away, and eventually, bought me time to learn in this new business.

Contact Info:

• Website: https://tiffanireynolds.kw.com/
• Instagram: https://www.instagram.com/tiffanireynoldsrealtor/
• Facebook: https://www.facebook.com/TiffaniReynolds.Realtor
• Linkedin: https://www.linkedin.com/in/tiffani-reynolds/
• Youtube: https://www.youtube.com/channel/UCzgq8bTgfVl0AJAta-nJgQw

Image Credits
Tiffani Reynolds