We were lucky to catch up with Sunni Reynolds recently and have shared our conversation below.
Sunni, looking forward to hearing all of your stories today. Taking care of customers isn’t just good business – it is often one of the main reasons folks went into business in the first place. So, we’d love to get a conversation going around how to best help clients feel appreciated – maybe you can share something you’ve done or seen someone do that’s been really effective at helping a customer feel valued?
I love my guests like family and showing them that I appreciate them is totally my love language!
I love to reward my guests for investing in products from me with monthly product promotions, a rewards program where they earn money off their purchase and a Top 10 program where the top 10 buyers always earn 20% off all their purchases.
Every new guest receives a handwritten thank you card! And then every so often I do handwritten cards for all clients to let them know how much I appreciate their trust and loyalty.
Verbally I’m telling my guests how much I appreciate them! Especially during the pandemic when times have been so tough I want them to know I appreciate their business.
When my clients buy products from me, I will always give them free samples to try or for vacation to show appreciation for their business.
I guess there isn’t just one major story about appreciation. I try to sprinkle a lot appreciation on my clients as much as possible because I wouldn’t have a successful business if it wasn’t for them!
Sunni, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
WELCOME HOME, YOU ARE FAMILY HERE!
Being a guest at Skin by Sunni is truly therapy for your skin + your soul. You will leave every treatment feeling empowered to embrace your natural beauty + have a better outlook of yourself & your life!
Skin by Sunni is your home away from home! Your girl Sunni is a skin therapist, lash lift + brow artist, skincare expert & educator. Since the start of her esthetics career in 2015, Sunni has been famous for bespoke skincare, custom skin treatments, personalized skincare routines + passion for helping you feel beautiful in your own skin. Getting any treatment from Sunni is truly therapy for your skin + for your soul!
As someone who has struggled with breakouts + sensitive skin since 6th grade, Sunni understands the frustrations of wanting healthy skin + is dedicated to helping you! Educating clients on their skin type, helping to improve your skin’s health/appearance + supporting your skincare journey is what you can look forward to! Not only will you leave every treatment relaxed + glowing, you will also gain a better understanding of how to address skin concerns like wrinkles, large pores, breakouts, sun damage, loss of firmness, redness + whatever you specifically ask about.
Sunni understands how intimidating it can be to try a new spa, a new service + especially a new service provider! She promises no client will ever feel pressured, judged or shamed. This is YOUR SAFE SPACE + lovingly crafted to be a healing oasis for everyone! Consider your time here a relaxing escape… plus you will gain a life-long friend + confidant if you want it!
Sunni understands skin/skincare can be overwhelming! As your Skin Therapist, she is your skin’s interpreter + will happily guide you on your skin journey. On this journey, you can expect facial treatments + advice based on exactly what you + your skin needs. Sunni promises your skincare routine will match your lifestyle + budget. This means if you only want to use 3 skincare products, she will make it work!
If you are looking for a personalized experience, you have found the place! You will not find cookie cutter facials here – Sunni specializes in customized treatments! Every facial will be personalized based on your skin analysis/consultation, Sunni’s expert opinion + your biggest skin concerns. Enjoy total relaxation as Sunni’s famous facials are a FULL BODY experience including: aromatherapy, soothing ocean sounds, massaging/heated table, warm neck roll, foot massage + heated booties, dry brushing, hand/arm massage, ice facial roller + European facial massage!
SBS exclusively carries Bioelements Professional Skincare – family owned, consciously clean, cruelty-free, eco-friendly, mindful skin scientists since 1991. Sunni doesn’t believe in off-the-shelf, one-size-fits all skincare! She offers “made to order” custom blended skincare to target your biggest concerns + maximize your results. Custom blending always complimentary when you invest in professional products at Skin by Sunni.
Sunni cares about sustainability so she only uses reusable bamboo rounds, recycled paper towels, little to no paper + carries skincare with responsible packaging!
Skin by Sunni has an impressive 5-star rating on Google + her website here! Don’t forget to follow her skincare learning channel @skinbysunni on IG.
What’s been the best source of new clients for you?
The best source of new clients has been Instagram and Google! About a year ago I decided to stream line my social media and concentrate on one platform which was Instagram. Then I keep my Google business updated by recycling content from my Instagram.
How do you keep in touch with clients and foster brand loyalty?
To keep in contact with my clients, I started a private Facebook group several years ago. This VIP group is exclusively for current, past and potential clients. I frequently use this to communicate promotions, giveaways, skin support & education, studio update, openings and more!
Contact Info:
- Website: www.skinbysunni.com
- Instagram: @skinbysunni