Alright – so today we’ve got the honor of introducing you to Beatriz Vera. We think you’ll enjoy our conversation, we’ve shared it below.
Beatriz, appreciate you joining us today. How did you come up with the idea for your business?
Arepitas Mami arises at a very significant moment in my life since my mother passed away in 2015 leaving with us all her memories. Among those memories are the delicious Arepitas Mami or (corn tortitas as they are called in Puerto Rico). In 2020 my family and I decided move to Orlando FL, the pandemic touched us like many around the world, As a result of this feeling of loneliness I needed to have my mother close and the only way to have her close was by doing the arepitas while I was preparing them I was talking to my husband that it was a good idea to share this memory with our family and friends.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Beatriz Vera original from Puerto Rico. I graduated from and associate degree as Administrative Assistant. I grew up surrounded by my hard working parents and their businesses. I have always liked interpersonal relationships and helping others. , My husband and I made the decision to move to another state in search of a better future for our son. It is precisely the pandemic that has forced us to be locked up in an apartment without seeing our closest family, we were 2 months without going out except my husband who went to work and did the shopping for until May of that year. I was there for the weekend dreaming of my mother who passed in 2015 of cancer, I woke up on Sunday with a feeling of having her close once again, before my humanity I knew that this was not possible so I told my husband I am going to make mommy’s arepitas (Arepitas Mami), because I need something that makes me feel close to her. It is from here that sharing the unique flavor of someone very special in this world begins, such as my mother Guillermina Perez.
As it says in Exodus 20:12 “Honor your father and your mother so that your days may be long in the land that your God gives you”. This is a call to us as we must respect, honor and help our parents despite any circumstances.
Arepitas Mami comes in a package with a combination of flours, especially corn, they are sweet mixture with the easy instructions includes. It’s consistency is similar to pancake, originally they are for frying. It’s perfect combination with a cup of coffee and cheese of your choice, but you can make them in the waffle iron or as a pancake, they can be eaten for breakfast, lunch or dinner and they are better if you share them with your family or friends and create memories.
What’s been the best source of new clients for you?
My best source to get clients has been social network, my family and friends with their recommendation as the product is of excellent quality.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
I have my own online store through Shopify, www.arepitasmami.com. You can make your purchases and we ship it to all the United States and Puerto Rico. My online store have quick access to make the purchase easy and directly. Like any store that faces the changes of seasons and it is there where as entrepreneurs we take action and strategies for marketing.
Contact Info:
- Website: www.arepitasmami.com
- Instagram: Arepitas Mami
- Facebook: Arepitas Mami
Image Credits
Santoni Creative Group LLC