We’re excited to introduce you to the always interesting and insightful Eleni Demos. We hope you’ll enjoy our conversation with Eleni below.
Eleni, looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Often people think success has to do with image or wealth. But success can be measured in other ways, it is all about the small details. Having a specific goal for your client and being able to help guide your client to that goal is success. Creating positive growth to others, especially through their health/fitness journey is my mission. Simply said, it takes hard work and consistency to be successful. Persevering through failures, learning from mistakes and moving forward always clears the path towards to success.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I am a musical theatre performer so when COVID hit, I was out of work. All theatre contracts were cancelled and I was left to figure something out! Fitness has always been a huge passion for me so I got my certification and thus was the birth of Eleni Elite Fitness! My business is mostly online which is amazing because I can work with people from different areas. I train busy people to lose weight and gain lean muscle! I am known for helping many people fall in the love with the process of health/fitness and feel comfortable in their own bodies. Sometimes fitness and health is a scary journey – I like to be the person that makes that easier. What sets me apart from other trainers is that I am super specific and customize each plan to the individual. I bring a connection and person touch to each of my clients so that they feel comfortable and able to attain their goals. It has been a fun journey and I enjoy connecting with others and changing people’s lives by helping them step into their true potential!
I am proud of all my client’s amazing results and my merch launch! Reader’s should know that I am a super dedicated person. I am a trainer that is very invested in my clients whatever journey they are on. I am accepting to everyone and I am here to make their health/fitness journey fun and rewarding with real, lasting results! I offer programs and plans, including personalized workouts and meal plans. Follow my Instagram @EleniEliteFitness or visit my website for more info.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
My business is mostly through Instagram so posting relatable or informative content has built my reputation in the Instagram fitness world. Social media is really fast paced so finding the right way to post on my account has been difficult. I’ve had to become observant on certain trends that catch the viewers eye – yet make it authentic to my brand. Another reputation builder has been my clients success. I can only promote myself so much, so having my clients post their success stories shows others that what I do really helps!
Have you ever had to pivot?
WOW. Yes, I have had to pivot multiple times. Being a performer means you have to be flexible and when theatre jobs started to open back up I had the amazing opportunity to perform with Disney Cruise Line. Eager and excited I took the job. I realized the toll it might take on my online fitness business but decided to take the risks regardless. I had to manage how I was going to balance everything. So I took my time, I prioritized the important tasks with my new job and my online clientele took a hit. I was not able to dedicate my time to my business like I had done in the past year. And I come to terms with that and did the best I could. Although it might have been seen as a bump in the road, I like to see it as a pivot. I took on a challenge while maintaining all my hard work and that is the name of the game when it comes to your business. During this time, I actually learned a lot about my business and different ideas started to form. Sometimes taking some space can make room for new growth. After some time, I gained a few new clients and refreshed my original goals. Now that my cruise contract has come to a close I am ready to come back even stronger than before!
Contact Info:
- Website: elenielitefitness.com
- Instagram: @EleniEliteFitness
- Youtube: https://www.youtube.com/channel/UCtRRwTFuIz4RLcLwSaEcshg
Image Credits
Ryan Purcell