We were lucky to catch up with Ivette Moulinier recently and have shared our conversation below.

Ivette , looking forward to hearing all of your stories today. Risk taking is something we’re really interested in and we’d love to hear the story of a risk you’ve taken.

The start of this business was in February 2020, days before the start of the COVID19 Pandemic and the lockdown of economic activity throughout the country.Considering that this business area (jewelry) is not of first necessity as food or medicine, represented a very high risk for the initial implementation phase, where the local had to be prepared, materials purchased, staff hired, and customers attracted. Now, we already have 2 years working successfully and every day our clientele is increasing, they have shown satisfaction with the service we provide.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I started in the jewelry industry 28 years ago and from the first moment I fell in love with the profession in which I work. Opening the jewelry store with my daughter Alba Moulinier has been a new challenge for both of us. This experience has given us different visions of this business in this country with respect to our country of origin. Although it was difficult, we always maintained an attitude of resilience, overcoming obstacles.
The first step was to offer our services to other jewelry stores, to manufacture and repair pieces.
In the same way, it was difficult to change the paradigm that the majority of jewelers in this country are men, while in our company the knowledge of the business is from women, with extensive experience in the field. As result, we have been proving to our customers and industry partners that we are capable to do incredible things without putting ourselves limits because of the gender.
In addition, an advertising campaign was started on social networks, emphasizing establishing a more humane and personalized treatment, which little by little was attracting new clients.
Currently, after some uncertain beginnings, based on resilience, we can affirm that we are consolidated as a company and in a clear and sustained growth process, offering our services of Manufacture of personalized parts, (Custom Design), 3D design, repair , resizing and restoration, gemstone setting, Welding, Engraving and Laser Cutting, rhodium plating and everything related to Jewelry.

Any advice for growing your clientele? What’s been most effective for you?

Customer service, because more than sellers, we complement ourselves as advisors, that is, we treat customers in a personalized way, offering them all our experience to guide them to choose a product that is completely to their liking and seeking, with a high level of quality and care in our products. Let’s remember that a satisfied customer is the best advertising.

We’d love to hear about how you keep in touch with clients.

Communication to our customers is part of our commitment to them. We always have our eyes open for any requests or questions through our social media and text messages. We try to respond as soon as possible so they can feel that they are a priority to us. Also, we usually give updates about their pieces; sometimes we send pictures and other times we notify when the piece is ready to pick up. In our social media, we have been working hard to humanize our content and teaching things related to jewelry that many people may not know about it like making diamond from ashes.

Contact Info:

• Website: www.moulinierjewelry.com
• Instagram: @moulinierjewelry
• Facebook: Moulinier Jewelry
• Yelp: Moulinier Jewelry
• Other: Google https://g.co/kgs/7XBuxr

Image Credits
Alba Moulinier