We were lucky to catch up with Idit Or, Owner of DelighTeas®, recently and have shared our conversation below.
Idit, thanks for taking the time to share your story with us today. Can you share a customer success story – a time when you helped your client or customer achieve a great result or solved a difficult problem for them?
The best way for us to share Success Stories is by sharing our incredible customer reviews.
Organic herbs and spices have many health benefits, including digestive and immune support, mental clarity, better sleep, less inflammation and pain, relieving stomach aches and improving overall wellbeing, to name a few. While the FDA does not allow us to directly claim these results, there is an abundance of research and thousands of years of wisdom that demonstrate the power of nature’s ingredients. Our customer reviews reflect that our pure herbal blends do in fact provide them with the relief, ease and wellbeing that they seek.
Words from our customers:
“After drinking DelighTeas® Herbal Turmeric Tea for a few days, I felt the inflammation decrease.”
“After 6 WEEKS of drinking the Stomach Relief & Liver Tea, I am completely CURED! It is amazing stuff. I literally cannot believe it. This is MOTHER NATURE WORKING!”
“I’ve tried tons of different chai brands & DelighTeas® is one of the best out there.”
“After drinking only half the Herbal Turmeric Tea, my coffee jitters went away, anxiety has gone with the wind, and I can breathe through my nose again.”
“I used the Cumin, Coriander & Fennel Tea for 1 week and dropped 4 lbs off my weight.”
“Marked reduction in my arthritic and other pains due to aging since starting to use the Golden Milk blend a week ago. I also have a better sense of well-being, and it is delicious.”
“The Stomach Relief & Liver Support herbal tea blend is soothing to my gut, especially in the evening after a day of stress and eating.”
Above and beyond the physical components, everything we do is Infused with Positivity. I have received so many reviews and messages from customers that tell me they can feel the love and good vibes that go into our products. Everything is connected and everything is energy, so I make sure that our energy is aligned with love and positivity, infusing everything we do and create with these high vibrations.
Here are a few more:
“I have not drunk tea in a long time, and the Stomach Relief Tea has made me a tea lover again. A great way to treat your body after a long day.”
“I just bought the Golden Milk Collection as gifts for my children’s teachers and our neighbors.”
“Idit really cares about her products as well as her customers. She went above and beyond spending time with me and explained the benefits of the teas I was interested in. I appreciate your kind and caring ways.”
“A great company who cares about the products they produce. All made with care, love, and precision.”
Our customers love our teas because they know they can trust our brand, they are in good hands and have someone they can connect with, ask questions, and feel confident with their purchase.
Idit, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and your company?
Yes, I’d be happy to.
As a child, I remember walking to the health food store with my mom to purchase all the ingredients I grew up eating. This introduction to healthy food at an early age has greatly inspired me as an adult and parent.
I am the founder of DelighTeas® by A&I Nutreats, a premium line of herbal teas and spice blends inspired by the healing wisdom of Ayurveda. I was born and raised in Israel and moved to the U.S. in 2003, now residing in Austin, Texas with my husband and twelve-year-old twins, Ron and Lihi.
For anyone who doesn’t know about Ayurveda, it is the “Science of Life” – a holistic healing system that was developed in India more than 5,000 years ago to naturally address all layers of the mind, body & soul. Ayurveda believes that healthy digestion is the key to overall good health and that food is your first medicine.
A&I Nutreats is committed to raising the bar when it comes to delivering healthy alternatives at affordable prices, without compromising great flavor. Using the highest quality organic ingredients is our very first and top priority and what sets us apart from our competitors. I believe that food is only as good as its ingredients which is why I will never use anything in our products that I wouldn’t use for myself or my family.
For example, the cinnamon that we use in our Golden Milk and Masala Chai blends is Ceylon “True” Cinnamon compared to the cheaper, more common Cassia “Chinese” Cinnamon. The Ceylon is better quality, safer, and is also the more expensive one.
Each product offers unique health benefits and supports overall well-being. Our customers know these are CLEAN INGREDIENTS THEY CAN TRUST. To put it simply – What You See Is What You Get. Full Transparency. Short and Clean Ingredient List you can pronounce. I believe everyone should know what they put into their bodies and have access to nature’s healing tools. When most companies raised prices during COVID, we kept ours at the same affordable rates.
We have exciting updates to share, too! All of our herbal teas are now USDA Certified Organic and will soon be offered also in 100% biodegradable and elegant pyramid tea bags.
We are also preparing to bring back our line of gluten-free, vegan mini cookies, called DelighTeas® Bites! Upholding our high standards in quality ingredients, taste and affordability, the cookies will come in two delicious flavors made with our best-selling Golden Milk and Masala Chai spice blends.
We are motivated to get our products into more stores, cafes and restaurants so that as many people as possible can enjoy healthy alternatives. DelighTeas® products are currently sold on our website, Amazon Prime, Walmart Online, and in stores and cafes across Texas, California, New Jersey, Indiana, Kentucky, Utah, and even Honduras with more locations coming soon.
How’d you build such a strong reputation within your market?
Our reputation is built upon a guiding set of brand values:
- We never source ingredients from China
- All ingredients are lab-tested to be free of lead and heavy metals
- 100% Organic Ingredients
- Vegan
- Gluten-free
- No added sugar
- Non-GMO
- Preservatives-free
- Caffeine-free
- Made in the USA
Since the beginning, we have never compromised on these brand values. This has allowed us to focus on delivering premium, authentic products that our customers can trust. Our company is inspired by the healing wisdom of Ayurveda and believes every one of us deserves to have access to healthy ingredients. We are dedicated to helping make that happen with our competitive prices while still providing the best quality teas in the market.
We proudly display our brand values on our website, packaging, eblasts…everywhere we can. Up until today, I am still doing my best to handwrite a note card for every direct order that is received. I personally walk the talk by actively pursuing a healthy lifestyle for myself and family, using Ayurveda to help bring us back to balance when needed. In culmination and with consistency, our positive energy and mantra of “dedicated to your health” has helped us build a trusted and respected reputation in the market.
Can you talk to us about how your side-hustle turned into something more.
My passion was always around healthy food and wellness; that is how I grew up. When my twins were born, I took a two-year break from my very demanding CPA career. These were the best two years of my life spending time with them. After two years, I returned to my CPA career at a different company, as I wanted a part-time job, but I didn’t feel fulfilled anymore at this job. My father passed away and it was a very hard time. I stayed at the part-time CPA job for a year and half, and it was during this time that I founded A&I Nutreats. Starting a business around my all-time passion and naming the company after my parents (“A” and “I” are my parents’ initials, as well as stand for Abba & Ima, meaning “dad & mom” in Hebrew), gave me the energy I needed to keep going.
I started my company with nutritious baked goods. Then in 2016, I launched the first tea in our DelighTeas® line – Ayurvedic Cumin, Coriander & Fennel Tea. We were the first in the USA to sell this famous ancient Ayurvedic digestive remedy. From there, we grew the DelighTeas® line and found success selling on Amazon, our website, and across the States.
Our baked goods were on pause for some time while relocating our business from New Jersey to Texas, and I’m very excited to re-launch them. Stay tuned for them to hit our online store October 2022.
Contact Info:
- Website: https://www.ainutreats.com/
- Instagram: https://www.instagram.com/ainutreats/
- Facebook: https://www.facebook.com/ainutreats
- Youtube: https://www.youtube.com/channel/UCXOx8CNVXNqnyDdLZO6c-Ew/featured
- Other: Amazon Store – www.amazon.com/delighteas
Image Credits
Idit Or, Meagan Stein