We recently connected with Madame L “YeYe” and have shared our conversation below.
Alright, Madame L thanks for taking the time to share your stories and insights with us today. Can you share a story about the kindest thing someone has done for you and why it mattered so much or was so meaningful to you?
The kindest thing someone ever done for me was from two of my clients. I had a client call me from South Carolina in a domestic violence situation. She needed to get back to her hometown in another state. I asked her if it was okay if I send someone to help. So another client that lived nearby picked her up from a safe location to get her to airport . When she arrived to her hometown, I had another client pick her up from the airport and to a shelter. That particular client was a counselor and able to help the young lady with resources to get back on her feet. This was so amazing to me that my wonderful network of clients was able to help this young lady. It shows you that people need other people sometimes. It also shows that there are still good people in the world. I don’t run a business,I have a little family. It’s amazing to me..
Madame L, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Creole Conjure Rootwork is a company that provides spiritual work, healing, and readings. I got where I am today because I was passed down a craft from my ancestors. I also worked hard to develop my gifts and talents. My business is a spiritual service, my position and role is a Voodoo / Hoodoo priestess. I do life improving and changing spiritual healing as well as spiritual readings. I am Louisiana Creole of color. I descend from Creoles that were already in Louisiana and also the Creoles of Haiti and Cuba that migrated to New Orleans. My expertise and business stems from gifts, knowledge of herbs, and spirituality that were handed down by my elders. What I do is kind of like a gumbo. It has West African origins from my ancestors that hailed from Senegambia, Benin, Nigeria, and the Congo; as well Native American traditions. I not only do this as a business but to continue the African religious tradition of spirituality and healing to our people. People get a negative misconception from television and media about African Traditional Religion. I am here to break stereotypes about the spirituality of our ancestors. I am young, black, and college educated. However,I am thrilled to continue to serve my community in this work. During Covid , I was able to help my community by promoting wellness with my plant and herbal knowledge.
Can you open up about how you managed the initial funding?
I started off in 2013 only selling spiritual and wellness supplies. Of course,I needed inventory. I worked contract shifts with a medical staffing agency to earn extra money for to fund my business.
What do you think helped you build your reputation within your market?
What has helped me build my reputation is being myself. I am real and authentic with the people that I serve. I am a no frills type of person and that is how I do business. I am a Louisiana native ,land of 1 million cousins. I treat my clients and speak to them like they are my cousins down the street.
Contact Info:
- Website: www.creoleconjurerootwork.org
- Instagram: larootqueene504
- Yelp: https://m.yelp.com/biz/creole-conjure-rootwork-atlanta