We’re excited to introduce you to the always interesting and insightful Enyermy Dominguez. We hope you’ll enjoy our conversation with Enyermy below.

Alright, Enyermy thanks for taking the time to share your stories and insights with us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

In difficult times, we have two options, cry over our face or bend our knees and pray. I decided to pray, and God gave me the craziest idea, for a hair stylist who grow in a poor family with cero opportunity to growth. At the beginning of the pandemic, my hair studio was closed for two months. At that time i was recently moved to Orlando. The struggle was real. While the salon was closed i believe on the promises that God has gave me on 1 Reyes 6:12. I started studying about chemical hair compounds and how hair products work in the cosmetic area. I found a lab with professionals in biochemical field specializes in hair products and formula development with clean and natural ingredients that offer real, and permanents results on the hair. After 5-month ENYERMY HAIR SOLUTION, was a reality. We started with 9 products. we just launched our professional hair line products that includes express hair color, bleach and hair straightener. At the beginning we just planned to sell at the salon but, the first batch we did to try out, was sold out in 1 week, leading us to produce the double amount. After that our products are sold all over USA, Dominican Republic and Canada. We sell through our website, distributors, and beauty salon.

Enyermy , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Enyermy hair solution was created after months of work and studies in the area of cosmetic chemistry, to bring you a product that has ventured into the implementation of new ingredients such as Barla Q Pro. With 20 years of experience in the area of Cosmetology Enyermy Dominguez, who for years has been evaluating the needs of each client and the structure of the hair, in collaboration with professionals in chemical phytology, has developed the vegan formula for our products. focused on hydration and hair restoration through bonding technology incorporated into our products. Now, two years later we had created the most revolutionary professional products to complement our brand. ENYERMY HAIR SOLUTION STUDIO PRO-10:1 express professional hair color that secure a 100% gray coverage up to level 8 and VELVETY SLEEK volume reducer a straightening treatment. Our profesional in chemistry has found the solution for beauty professionals without the exposure to harsh chemicals while offering hair straightening treatment. We bring an effective formula based on Brazilian Botanicals bioactives.

Can you open up about how you funded your business?

As a mom of 3, woman and Latina I have a lot of obstacles on this journey. I started with no money. My first investment was with a credit card $1,600. we doubled the amount in the first week. it was step by step. after two years being consistence a got a loan to invest. This industry is very competitive, most hair brand have multimillionaire owners. I have to learn everything about this business, to make it happen. create the products was de easy part. Convince people to buy it, is not that simple. Everyone wants to help but if there no money they just quick. Everyone wants the glory but not the process. Don’t get discouraged just because people don’t believe in your project.

Has your business ever had a near-death moment? Would you mind sharing the story?

I miss my payroll many times in order to pay for products. beginning is hard for working people but, we all can make it happen.

Contact Info:

• Website: https://enyermyhairsolutions.shop/
• Instagram: enyermy_hair_solution
• Facebook: enyermy hair solution

Image Credits
Ripley Crawford photography