We recently connected with Sunset Capone and have shared our conversation below.

Alright, Sunset thanks for taking the time to share your stories and insights with us today. Has your work ever been misunderstood or mischaracterized?

When I was in 7th grade, I got in trouble with one of my friends and was facing very serious consequences. I lost all of my friends and was labeled as a “bad kid”. I wasn’t about to be labeled so I decided to think smarter and learn from my mistakes. I learned where the line was very early and what cause and effect really were. I try to make sure my work is only about something I live or lived through. If I ever put a song out that is not, then I will typically let it be known it was a joke or something. When I started learning from my mistakes, I made one new friend that didn’t care if I was labeled the bad kid. His family didn’t either. They didn’t judge me on rumors or make me feel bad at all. When I went to high school, I made a lot of new friends through the one that I already had, and I continue to evolve as I go through the upsets of life to this day.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I got into the music industry when I started playing piano. I sat down at a grand piano when I was working as an EMT and started playing, not thinking anything of it. I was inexperienced but I went for it anyway, and when I stopped playing and looked up from the keys, there were about 100 people watching and clapping all the way up the spiral staircase at the place where I worked. I thought it was because I was in uniform, they were trying to be nice.

I ended up getting more over-the-top compliments other times I sat down at a piano, so I thought I might have something here. I switched college majors to Music and learned I’m a Lyric Baritone with a 4-octave vocal range. My brother has been a rapper since before I got into music. I had seen him sell out shows but felt that wasn’t for me until I switched majors. During this time, there was one point where I was in 4 bands at the same time while taking 23 credits and working full-time on the weekends.

I release music in multiple genres, mainly Alternative Rap. I’ve been in the music industry for over a decade and like to stand out. I rock a mohawk, am tatted up with gauged ears, and signed to a label (Gunlock Records). I’m 35 so I’m at the top of my prime.

I was recently diagnosed with an incurable disease and have experienced loss of many people close to me through suicide. I put the mental pain that shapes my mind into my music. This helps me connect with others that have felt similar distress. When people connect with me, it tells me that I’m not alone and I think it tells them the same thing. I can never say I understand someone else’s pain because that’s personal to every individual, but I can empathize and understand that some things are heavy burdens.

As far as products or things that I’m working on selling, I currently have a 21-hour pack of music collected throughout my entire musician life. I’m working on new merchandise and setting up the ability for fans to further engage with me and my content through private groups and livestreams.

The thing that sets me apart, aside from my sometimes bizarre appearance, is that I actually care and will respond to people’s messages. I’m not always fast to reply but I do try.

I’m most proud of the collaborations and amount of exposure I’ve experienced in the past 2 years. I went from getting tens of likes and a comment on each Instagram post to getting sometimes hundreds of likes and 20 comments. Based on this growth, if my music and my brand continue to spread, I could end up with pockets of fanbases that want more material from me. If I can continue to financially evolve, then at some point I can pump out enough material to supply the demand.

Looking back, are there any resources you wish you knew about earlier in your creative journey?

If I knew how to properly target advertising a long time ago, then maybe I would have gotten out there earlier in my career.

What do you think is the goal or mission that drives your creative journey?

My goal is to be able to reach out to others on a larger scale with my music and connect with them to let them know they’re not alone. My other goal is to make a couple million dollars and use some of it to throw a kick @ss party for all of my day 1 fans.

Contact Info:

• Website: https://www.sunsetcapone.com/
• Instagram: https://www.instagram.com/sunset_capone/
• Facebook: https://www.facebook.com/sunsetcapone/
• Twitter: https://www.twitter.com/sunsetcapone/
• Youtube: https://www.youtube.com/channel/UCMETS2UPRznmgj_e2gXXvnA
• Other: https://www.tiktok.com/@sunsetcapone https://soundcloud.com/sunsetcapone https://open.spotify.com/artist/40sXI4pFNRI2oM1lzV0Azq?si=N6IUg6SuTYKsrSsstTnvwA

Image Credits
Gunlock Records