We caught up with the brilliant and insightful Cosette DeMille a few weeks ago and have shared our conversation below.
Cosette, thanks for taking the time to share your stories with us today Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?
The idea for DeMille Beauty came to me when I was very young and I knew that I had to share my passion and purpose with the world. DeMille Beauty will be a place for healers to share their voice and promote their healing services with the world and with the people who need them. I am an artist, herbalist, graphic designer, marketer, editor, videographer, crypto consultant and investor, web 3 developer, and a 3x published author.
A portion of each and every sale from DeMille Beauty goes to Women’s and Animal Right’s charities. Not only are you buying quality products made with magic and intention but you’re also supporting a great cause as you do. We support multiple different charities and have specific products and lines designed with the intention of helping that specific cause. For example all the profits from the sale of our Thin Mintz body scrub go to fund and support local Girl Scout Troops!
As we launch DeMille Beauty and take the steps to scale our business to where it needs to be I look forward to seeing how we can build the herbal community around us and teach those who need it about the powers of herbal medicine. DeMille Beauty will be the hub for healers to promote their businesses and services, further beyond my own readings, services, events, and mentorship.
It all started as one idea for my Beauty Strain Line to basically turn it into something real. I started by studying terp profiles on Leafly and actually looking at the physical cannabinoids and terpenes that are in each strain. I looked at the flavor combinations that make up each so that I could perfectly craft the exact flavor that is required for each strain. The terpenes are where the flavor is located. So each scrub, oil, mist, lotion, candle, or budder is designed with those specific flavor notes in mind. It took hours of patience to figure out each flavor profile for each strain but it was one of the most exciting processes I’ve ever done in my life. Studying the actual chemical composition of each strain and their attributes only added to the creative process.
Taking and blending two worlds into one which is one of my favorite things. Herbs and makeup. Why haven’t our beauty products been more natural? They used to be. For example, women used to take pennyroyal which is actually a very poisonous herb and would put it on their cheeks as a little rouge because the poisonous oil would react in a way that made their cheeks have a rosy tint without being completely harmful. Reminds me of the same thing we do with all these chemicals in our cosmetics to date minus the herbalism.
We are here to change that. I’m so excited to show you all that there are so many beautiful things on the way. Eventually of course we want to move to a bigger piece of land and get a farm and start growing a nice garden of our own and expand even further than that. Soon we will be opening DeMille Beauty stores, apothecaries, beauty bars, and spas. That’s part of the long term vision. Being a Cruelty Free Brand is very important to me because I believe in Animal Rights and I believe that every life matters. I believe that no beings should ever be harmed out of ill will or ill intent. Every life form matters and deserves love if they stand in love. Veganism is a different debate for another time but this is a Vegan & Cruelty Free brand and will remain that way because of how deeply we care for animals’ lives and the environment.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I wrote my very first book at age 8. As crazy as it sounds I used colored pencils and bound it with string, cardboard, and paper to make my first book at age 8. That same book was later published when I was 16. I dropped out of high school that same year, sophomore year. I took that year to write my next book and published my 2nd book at the age of 17. I then had my first book signing for my 2nd book at age 17 and sold out every copy.
I took a bit of a break but later moved to France alone at 20. As an American expat living abroad I took that time to write an artsy poetry book. Paris is a world within itself and I was completely thrust into its magic spell and wrote about every moment in French and English poetry. Parisian Poetry by Cosette DeMille available on Amazon.com today. The pandemic happened and I had to emergency evacuate back to the states on zero hours notice. I had everything I had ever dreamt of in front of me including an apartment with a tiny eiffel tower view and I had to hop on a red eye flight back to the streets of detroit. World shifting for sure.
I’ve studied tarot and oracle for over 7 years. I offer tarot readings and natal charts on my website demillebeauty.com. A one card pull for $11.11, 3 card pull for $22, 5 card reading for $33 and so on. There is also a dream interpretation reading where I can look into your dream further and help you understand the message behind it. I offer in person reiki here in my los angeles studio as well as long distance reiki sessions. I practice tarot, oracle, astrology, numerology, gematria, hypnotherapy and reiki. Probably a few others but we’ll leave them up for debate.
At DeMIlle Beauty we work to heal and grow our community. We are proud to serve our people who need us and our offerings. We are all about passion and purpose. DeMille Beauty will eventually be in stores and open multiple stores around the world. I plan for this to be a globally renowned brand. We will open apothecaries and healing spas for rehabilitation and meditation all around the world. Not as hippie dippie as it may seem but a more modernized and tranquille healing center everything from an optimal hospital to healing spas and yoga/meditation centers. Everything a person could need from homeostasis to relaxation.
I am building a community of nail techs, estiticians, brow and lash specialists, masseuses, reiki masters, hypnotherapists and holistic healers of all sorts. Since a very young age I knew I wanted to do this and share my love of herbs and their powers with the world in a vegan cruelty free way. Just in the past 48 hours I’ve been designing over 300 candle labels for our new strain candle line as well as designing prototypes in the lab. There’s so much coming and I can only say so much about it but I look forward to sharing with you all very soon!
What else should we know about how you took your side hustle and scaled it up into what it is today?
DeMille Beauty is the one and only strain beauty line on the market.
We stand by our labels of Cruelty Free, Vegan and Organic. We are not just a vegan brand, we are a vegan community of healers, creatives, and artists.
So any and all of my friends who are healers and in the same industries that I am in will be welcome to join my community where we build a platform for healing and peace. From our Sunset Gelato Body Scrub that smells like orange creamsicle to our Blue Dream Body Oil in vanilla butternut and our Purple Urkle candle that smells like marshmallow. Infused with cold pressed hemp seed oil and CBD. You get the gist.
Our Strain Beauty line is THE strain beauty line. Go grab a Bubba Kush Body Oil and Body Scrub on demillebeauty.com or you can check out our insta shop @demillebeauty. We’re constantly updating both as we continue to launch! We did a soft launch but I plan to promote and market it more soon. I am so excited to show you all what is coming and what has been in the making for a long time.
I am officially all in on this multiple revenue stream of online passive income. I recently resigned from my full time 9-5 retail job.
It just happened recently but I have just shifted over from a matrix job to working social media full time and I couldn’t be happier. It happened in such divine time and feels like the perfect time to transition and it’s happening all right now! So I’m going 24/7 on my content creator grind! This was always my dream and that’s how I was daily posting on youtube at age 16,17. It pays off years later because youtube videos are a form of passive income. My video with Ralph Smart helped boost the channel a lot.
Youtube google ad sense is one revenue stream as well as Instagram Reels that Facebook aka Meta pays me for. I have my OF which I exclusively do Crypto Content only on there. Trying to enlighten the platform. Paid platforms are taking off and paid subscription content is just increasing. There is no clause stating you must make one type of content there. You can upload and create anything you wish. People are just programmed to do certain things sadly. that’s the power of marketing I suppose. I also recently just gained access to the feature where you can now subscribe to exclusive content on instagram. So when you head to my ig @cosettedemille you’ll see by EMAIL it says SUBSCRIBE. Think ‘close friends’ but with a monthly subscription.
My streams of revenue right now are Google, Meta, Patreon, OF, my books, merch, podcast, crypto, DeMille Beauty etc.Getting deposits, even if they’re small, from Google and Meta is pretty cool, something my old self could only dream of.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
I first invested in bitcoin in 2013 as a minor. Not a bitcoin miner but an actual minor. Younger than most, I used my mother’s SSN to sign up for robinhood and started by trading stocks and moved over to crypto. I first bought bitcoin in 2013 as an actual child, 13 years old.
I didnt know much but I knew it was a world I needed to be a part of. I quickly studied up and learned some important do’s and don’ts for the cryptosphere and metaverse actively using both. I minted my first set of NFTs back in august 2021. I am an NFT domain owner as well and I own the domain cosettedemille.bitcoin. I now help people mint NFTs and get their crypto portfolio started or polished up.
You can check out demillecrypto.caard.co for more info or send me an email at [email protected] . I sign influencers and help people build brands. I have 3 books on amazon and eventually courses. I do all the logo design, website design, branding, content creation, and promotion for a few brands such as DeMille Beauty, DeMilleStudios, IndigoMerch, Influent, & Hotels Abroad.
In addition to DeMille Beauty I am also busy running and designing new merch for my apparel company – @indigomerch indigomerch.co We focus on indigo, starseed, witty & woke designs. Available now worldwide! Go shop if you like! I am just as excited as I hope you all can be.
In addition to that, I am also running Influent. The social media marketing agency that is fluent in influencers. Influent.agency and @influentagency. We continue to sign micro influencers to a 2 year contract that fall under at least 500k followers. We aim to focus on building up micro influencers rather than already established influencers. We personally select everyone in the agency and help them build their online image and personal brand.
Influent.agency and @influentagency. Check us out!
I do a little bit of everything. I am pretty intermediate on to near advance some final cut pro and a low-level of photoshop. I’ve personally designed each product, found ingredients, herbs, wildflowers, oils, powders from all over the world. I picked out the ingredients, made it myself, designed the logos, graphic designs, all the labels, ordered them, listed them on the website that I also designed myself!
We literally just launched demillebeauty.com! We just had our first sale!! Thank you Emily! <3 So please go check out the one and only STRAIN Beauty Line! Yes it’s as amazing as it sounds!! We are so excited to share all the fun new releases with you all. Thank you so much for your continued love and support!
Contact Info:
- Website: https://www.demillebeauty.com/
- Instagram: https://www.instagram.com/cosettedemille/
- Facebook: https://www.facebook.com/DemilleBeauty/?show_switched_toast=0&show_invite_to_follow=0&show_switched_tooltip=0&show_podcast_settings=0&show_community_transition=0&show_community_review_changes=0&show_follower_visibility_disclosure=0
- Linkedin: https://www.linkedin.com/in/cosette-demille-aba212217
- Twitter: https://twitter.com/indigo_merch
- Youtube: https://www.youtube.com/c/CosetteDeMille
- Other: Main: https://linktr.ee/cosettedemille My 3rd & Latest book : https://amzn.to/3BzxQVt My NFTs https://bit.ly/3BAPEjh My Merch http://indigomerch.co/ My Patreon https://www.patreon.com/cosettedemille My Podcast: https://anchor.fm/cosettedemille/support 2nd book https://amzn.to/3eMDmve 1st book (written at age 8 published at 16) https://amzn.to/3Sg60n1 My SMMA (influencer agency) influent.agency / https://influent.carrd.co/ https://ud.me/cosettedemille.bitcoin
Image Credits
matt caughlin, paul martin, alvaro muniz, twin flame photo