We were lucky to catch up with Victor Manley recently and have shared our conversation below.
Victor, appreciate you joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.
I honestly feel like the whole VaVichi Clothiers entity was a blessing sent directly to me and my team. It’s basically a culmination of a number of skills, experiences, and circumstances that lead up to the platform we have today. Over the years we have been able to combine technical talents on the creative and manufacturing side of things and years of business and international marketing experience building the foundation for the line.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Sure well the VaVichi Royalty brand was officially founded in 2017 in North Carolina, but the story goes back over to 12 years. We started out of college in the Entertainment industry where we gained a wealth of knowledge about business management in general, as well as the valued connections we were able to maintain after years of networking around the US and the World. We ran our business independently, so we have been hands-on with all the processes and day to day operations from the beginning including manufacturing merchandise.
In 2014 we opened our 1st Production Studio Constellation Imagery & Marketing Solutions (CIMS Creative Studio) which produced everything from professional photography to custom merchandise.
Patrons fell in love with our unique designs and the quality that our team was able to produce. This is where the main focus shifted, and we began to really zero in on the fashion manufacturing aspect. From there, with the help of the lord, the ideas flourished, along with the mastery of techniques and the official VaVichi Clothiers Line was born.
From the beginning, we have continued to raise our level of skill, craftsmanship, and consciousness, until finally perfecting the business side enough to take our product to the global market where we are today. The response has really been phenomenal, and the brand is evolving everyday
What do you think helped you build your reputation within your market?
One of the biggest things that helped us build our reputation within the streetwear fashion market, has been our authenticity. VaVichi has been true to our values from the beginning, at the core of the brand we stand on principles and these carry over into our business dealings. We have great relationships with all of our colleagues and have built a reputation for exceeding expectations when it comes to fulfilling our obligations. This reputation has spread throughout the industry making us one of the emerging designer lines around the country
Any insights you can share with us about how you built up your social media presence?
Building a nice audience on social media can be tricky, but you can make some progress. The first key is consistent, captivating, quality content. You have to be able to step away from the work and view it from a fan’s perspective. If you don’t love it, I probably won’t either. Sorry… Another secret to success on social media that’s essential, I always say if you want real results you must do the work in real life. If you want to connect with people, go out and connect with people!! Social media is a wonderful tool, but not a magic wand.
Contact Info:
- Website: https://www.vavichionline.com/
- Instagram: https://www.instagram.com/vavichiclothiers/
- Facebook: https://www.facebook.com/vavichiclothiers
- Linkedin: https://www.linkedin.com/company/vavichi-clothiers/
- Youtube: https://www.youtube.com/channel/UCo2PKLbTQBdLil936TLRfmA
- Other: https://linktr.ee/VaVichiroyalty
Image Credits
Images shot by Visual Vic Isaiah Findley Quentez Clark Latoya Robinson Karina Beltre