There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

Sirena Carpenter

I started Muse Creative when I realized what a large opportunity there was to help small to medium-sized businesses. There weren’t really any effective options for branding, marketing, and design work for those who owned a business and wanted to grow. The DIY solutions such as Canva and Wix weren’t going to cut it. Read more>>

Rico Williams

Tribe X is an inclusive brand that highlights black people and others who identify as minorities. Historically, black people and minorities have not received the credit, respect and recognition that we deserve in many facets of life but certainly when it comes to fashion. Read more>>

Eboni Vasser

My passion is to be one of life’s greatest cheerleaders. I am a natural exhorter & want to see wounded people overcome their obstacles & win. As Founder of Abba’s Heart Inc., we strive to help children who are negatively impacted by a parent or parents who are substance abusers. Read more>>

Kenny Price

I’m an underdog myself meaning I’m known but not known that’s why my rates are as such because everyone doesn’t have the funds to pursue their passion. I do it for the love of it so I work with individual who can’t afford higher priced photographers. That’s how I serve the underserved. We all can use a little push. Read more>>

Nikita G. Dennis

My nonprofit Confident on Purpose, provide an encouraging, safe place for women and young girls to love who they are, even when they feel different from others. Confident on Purpose strives to give resources to young adults who have a disability, seen or unseen to make them feel beautiful and loved. Read more>>

Lisa McMillan

I was one of twelve children and although we always had something to eat I cannot say that at times I could have used a bit more to eat. My parents did the best they could but I always thought about the people with less food than us. I never dreamed that God would use me and my husband in such a powerful way. Read more>>