We recently connected with Morgan De Witt and have shared our conversation below.

Hi Morgan, thanks for joining us today. If you’re open to it, can you talk to us about the best (or worst) investment you’ve made. What’s the backstory and the relevant context behind why you made the investment

The best investment I have made in my business so far has been customized packaging. I really didn’t know the difference it would make in not only growing my brand, but also increasing the distribution possibilities. The initial investment of design, proper labeling, and barcodes was intimidating, but after much discussion of future growth opportunities is seemed to be the best route for our company, and we were right.

Morgan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Salty Pop is a gourmet popcorn brand that is based out of the Florida Panhandle. What makes us different from other popcorn brands is the fact that we do not use premade mixes or preservative filled coatings for our popcorn. Each of our flavors are made with specifically sourced, high quality ingredients, that we use in our own homemade recipes, creating original flavors that you can’t find anywhere else.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

The biggest thing that helped me grow my reputation was by presenting myself and my brand in the best ways possible. Being based in a tourist town with a small, off season population, it is imperative that you are true to your word, have a good work ethic and show up when there is the chance. There are so many missed opportunities when you don’t put yourself out there. Also, a reputation is built by what people say when you’re not in the room, and their opinion of you will mean more than anything you can say about yourself. Be kind, work hard, and follow through with your words.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

We have our own ecommerce site where we offer our products available for pick up and nationwide shipping. This combined with our seo has been an asset in helping us grow our brand and get in front of new audiences. Having a website also creates an online presence and helps make your brand reputable.

Contact Info:

• Website: https://saltypoppopcorn.com/
• Instagram: https://www.instagram.com/saltypoppopcorn/
• Facebook: https://www.facebook.com/saltypoppopcorn/
• Linkedin: https://www.linkedin.com/company/salty-pop-popcorn/

Image Credits

Bentley Jackson
Morgan De Witt