Our Storytime series is based on the premise that stories are one of the most powerful ways to learn and so this series explores topics we think matter greatly to the success of small business owners and artists and creatives. One of those topics is showing customers that you appreciate them because there is a vast body of research as well as countless anecdotes of how showing customers you appreciate them directly impacts the degree to which your business will succeed and grow. Below, you’ll find stories of how some very talented entrepreneurs have made their clients feel appreciated.

Ana Cuciuc

My favorite orders are the ones nobody else could fill. When someone has a truly distinctive taste, generic arrangements aren’t just wrong, they’re almost insulting. So before I touch a single stem, I do my research. Who is this person? What’s their world? I’ll go through their Instagram, ask for pictures, get a real sense of their aesthetic. Read More>>

Tristen Bailey

One of the most meaningful ways I have shown appreciation to a customer was during a memorial preservation project through my business, Tristen’s Trademark. A client entrusted me with flowers from a loved one’s funeral, and I understood that the piece represented much more than a product, it represented memories, love, and healing.  Read More>>

Jeremy Boyd

One of the most meaningful ways I’ve shown appreciation to my clients is by genuinely supporting their businesses beyond our working relationship. I strongly believe that partnership should not be one sided. If someone trusts me with their business, I make a conscious effort to invest in theirs as well. Read More>> 

Bethany Bryan

One of the things I love most about being a wedding photographer is that our clients often become more like friends by the end of their wedding day. The best example of customer appreciation wasn’t actually something expensive or elaborate. It was simply being present. I had a bride who was overwhelmed on her wedding day. Read More>>