We were lucky to catch up with Dean Wethers recently and have shared our conversation below.
Alright, Dean thanks for taking the time to share your stories and insights with us today. Earning a full time living from one’s creative career can be incredibly difficult. Have you been able to do so and if so, can you share some of the key parts of your journey and any important advice or lessons that might help creatives who haven’t been able to yet?
Yes, I’ve been fortunate enough to turn content creation into a full time career, but it definitely wasn’t like that from day one.
I started in September 2025 by creating videos with products I already had around my house. The feedback was surprisingly positive, and it made me realize there might be an opportunity to build something bigger. At that point, I started reaching out to brands and offering to create videos in exchange for products. Looking back, that was one of the most important decisions I made.
During my first few months, I probably completed more than 50 collaborations without getting paid. Some people might see that as working for free, but I saw it as investing in my portfolio. Every video helped me improve my storytelling, camera work, editing, and overall creative style. Just as importantly, it gave me a growing library of content that I could use to show other brands what I was capable of creating.
As my portfolio grew, larger opportunities started appearing. Brands that once felt completely out of reach began reaching out. I’ve had the opportunity to work with companies such as Secretlab, which outfitted my office with a new desk and chair setup, Herman Miller on their Embody Gaming Chair, and major technology brands including Acer, Corsair, Gigabyte, HYTE, TCL, and many others. Since starting, I’ve completed more than 300 brand collaborations across gaming, AI, smart home technology, computers, audio products, and consumer electronics.
One of the biggest milestones was being able to transition into content creation full time within about 3 months. That was the moment when I realized this wasn’t just a hobby anymore. Since then, I’ve continued growing both as a creator and as a business owner. The quality of my content has improved dramatically, my production process has become more refined, and I’ve built long term relationships with brands that trust me to tell their stories in an authentic way.
Another highlight was attending CES, where I had the chance to meet creators from around the world and collaborate with brands in person during my first year attending the event. Experiences like that showed me how connected and supportive the creator community can be.
Today, my focus is creating cinematic tech content that helps products stand out in a crowded marketplace. Whether it’s gaming hardware, AI tools, smart home technology, or consumer electronics, I try to create videos that not only showcase the product but also make people imagine how it could fit into their own lives.
If I could go back and speed up the process, I would spend less time worrying about perfection and more time creating. Early on, I learned that consistency beats perfection almost every time. Every video taught me something valuable, and the volume of content I produced helped me improve much faster than endlessly planning ever could.
Most importantly, I never gave up. There were plenty of challenges along the way, but I committed to showing up every day and giving everything I had. Looking back, it’s incredible to see how far the journey has come in such a short amount of time, and I’m excited to see where it goes next.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’ve always been passionate about technology, gaming, cameras, and creative media. Long before I started creating content professionally, I was the person who loved testing new gadgets, building computers, researching the latest tech, and finding ways to improve my setup. What eventually led me into content creation was realizing that I could combine that passion for technology with storytelling and video production.
When I started creating tech content, I wasn’t focused on becoming an influencer. My goal was simply to create high quality videos that made products look exciting and helped people understand why they mattered. I quickly discovered that many brands needed creators who could bridge the gap between technical features and real world experiences. That’s where I found my niche.
Today, I create content for brands across a wide range of industries including gaming, consumer electronics, AI platforms, smart home technology, audio equipment, computers, productivity tools, and emerging technology. My work often involves taking a product that may be unfamiliar to consumers and turning it into a story that helps viewers immediately understand its value and how it fits into their everyday lives.
One thing that sets me apart is my focus on cinematic production quality. I approach content creation more like filmmaking than traditional social media content. Every collaboration involves careful planning, professional camera work, detailed lighting, thoughtful editing, and storytelling that keeps viewers engaged from beginning to end. My goal is to create content that not only performs well on social media but also leaves a lasting impression on the audience.
The problem I solve for brands is simple: attention is harder to earn than ever before. Consumers are constantly scrolling through content, and products only have a few seconds to make an impression. I help brands capture that attention by creating videos that stop people from scrolling and encourage them to learn more about a product. Instead of simply listing specifications, I focus on showing products in real life scenarios that make viewers imagine themselves using them.
Since beginning this journey, I’ve had the opportunity to work with more than 300 brands, including some of the most respected names in technology. I’ve collaborated with companies such as Secretlab, Herman Miller, Acer, Corsair, Gigabyte, HYTE, TCL, and many others. Seeing brands that once felt completely out of reach become repeat clients has been one of the most rewarding parts of this experience.
What I’m most proud of isn’t any single collaboration. It’s the growth I’ve experienced as both a creator and a person. Every project has taught me something new. Every challenge has pushed me to improve. Looking back at where I started compared to where I am today reminds me how much can happen when you’re willing to stay consistent and continue learning.
More than anything, I want people to know that my brand is built on authenticity, creativity, and hard work. I genuinely enjoy technology and I only create content that I believe provides value to viewers. Whether someone is a brand looking for a creative partner or a follower discovering my content for the first time, I want them to know they’re seeing work created by someone who truly cares about quality and is constantly striving to improve.
At the end of the day, my goal is simple: create content that people enjoy watching, help brands tell their stories effectively, and continue pushing myself creatively with every project I take on.
Where do you think you get most of your clients from?
The best source of new clients has been the work itself.
Early on, I spent a lot of time reaching out to brands because I was still building my portfolio and proving what I could do. As I completed more collaborations and published more content, I started noticing something interesting: brands were finding me through other brands I had already worked with.
The tech industry is surprisingly connected. Marketing teams pay attention to what their competitors are doing, and they regularly watch content being created in their space. Because I consistently publish collaborations, those videos often end up being seen by other companies looking for creators. I’ve had many situations where a brand discovered my work through a campaign I did for another company and reached out because they wanted something similar for their own products.
In many ways, every piece of content becomes a portfolio piece and an advertisement for my creative services. The more high quality work I put into the world, the more opportunities seem to come back to me.
While I still occasionally reach out to brands that I genuinely want to work with, I’m incredibly grateful that most opportunities now come through inbound inquiries. Brands find my content, see the quality of my work, and contact me directly about potential collaborations.
If there’s one lesson I’ve learned, it’s that consistently creating great work is one of the most effective forms of marketing. Every video has the potential to reach not only consumers but also future clients, and that’s been the biggest driver of growth for my business.
What do you find most rewarding about being a creative?
For me, the most rewarding aspect of being a creative is the freedom to create something entirely my own.
I love being able to take a product, a brand, or an idea and put my own spin on it. Every project is different, and I enjoy figuring out the best way to tell a story, showcase a product, and create something that feels unique rather than following the same formula every time. There’s something incredibly satisfying about starting with a simple concept and then bringing it to life through filming, editing, music, and storytelling until it becomes a finished piece of content.
I also appreciate the creative freedom that comes with working for myself. Brands often come to me because they trust my style and approach, which allows me to develop concepts that feel authentic to both the product and my audience. Being able to take an idea from start to finish and see people connect with it is one of the most fulfilling parts of what I do.
That said, content creation is far from easy. Many people only see the finished video and not the countless hours spent planning, filming, editing, revising, and managing the business side of things. It can be demanding, and burnout is something many creators face. But despite the challenges, I genuinely enjoy what I do.
One of the biggest signs that I’ve found the right career is that it rarely feels like work. Of course there are long days, deadlines, and stressful moments, but at the end of the day I’m doing something I love. I get to combine my passion for technology, filmmaking, and creativity into a career, and that’s something I never take for granted.
The most rewarding feeling is looking at a finished project and knowing that it started as nothing more than an idea in my head. Watching that idea come to life and seeing how people respond to it is what continues to motivate me every day.
Contact Info:
- Website: https://media.deanwethers.com
- Instagram: @deanwethers
- Facebook: https://www.facebook.com/deanwethers
- Youtube: https://www.youtube.com/@deanwetherstechreviews
- Other: tiktok @deanwetherstechreviews
Image Credits
dean wethers