We’re excited to introduce you to the always interesting and insightful Esther Clervaud. We hope you’ll enjoy our conversation with Esther below.

Alright, Esther thanks for taking the time to share your stories and insights with us today. Parents can play a significant role in affecting how our lives and careers turn out – and so we think it’s important to look back and have conversations about what our parents did that affected us positive (or negatively) so that we can learn from the billions of experiences in each generation. What’s something you feel your parents did right that impacted you positively.

One of the greatest things my parents did right was introduce me to Jesus and make faith a natural part of our home. As a pastor’s child, I did not just hear about prayer at church; I watched it lived out in front of me. I saw my parents pray, seek God, serve others, and trust Him through every season. Prayer was not treated as something reserved for Sunday morning. It was part of how we made decisions, handled challenges, and lived as a family.

They also instilled in me the importance of Scripture. Memorizing Bible verses as a child became one of the most influential parts of my spiritual foundation. Those Scriptures were more than words I learned; they became truth I could carry into adulthood. They gave me language for my faith and prayers, strength in difficult seasons, and guidance as I grew into my purpose.

Because of their example, I learned early that prayer is not a last resort; it is a foundation. Watching my parents turn to God in moments of uncertainty, joy, pressure, and need taught me that a life rooted in prayer and the Word produces strength, peace, direction, and purpose.

That foundation has impacted every part of my life and career. It influences the way I lead, create, and serve others. The Prayer Wall Kit was born from that same legacy. To me, it is not just a product; it is an extension of what I witnessed growing up: a home where Jesus was honored, prayer was practiced, and Scripture was treasured.

Today, I am still carrying those lessons with me. I am still praying, still standing on the Word, and still building from the foundation my parents planted in me. Through The Prayer Wall Kit, my desire is to help other women and families create that same kind of sacred space, where prayer becomes consistent, intentional, and deeply rooted in everyday life.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the founder of The Prayer Wall Kit, a faith-based brand created to help women build a more focused, consistent, and intimate prayer life. At the heart of everything I do is a desire to help people not only pray more, but pray with consistency, expectation, and organization.

As previously mentioned, my foundation in faith began at home. I witnessed my parents live out their devotion to God in a very real way. They introduced me to Jesus, taught me the importance of Scripture, and helped me understand that prayer is not just something we do in difficult moments but a lifestyle. Memorizing Scripture, hearing the Word, seeing my parents seek God, and growing up in a home where prayer was rooted in our family all shaped who I am today.

That foundation eventually became the heart behind The Prayer Wall Kit.

I created The Prayer Wall Kit because I saw a need for something beautiful, practical, and spiritually meaningful that could help women stay organized and intentional in prayer. Many people want to pray consistently, but they struggle with where to start, what to pray, how to stay focused, or how to remember the people and situations they are praying for. Others may have prayer journals, sticky notes, lists, or cards scattered in different places, but they do not have one dedicated system that brings it all together.

The Prayer Wall Kit was designed to solve that problem.

It is an all-in-one prayer organization system that gives women an elegant and intentional way to create a sacred space for prayer in their home. The kit includes carefully designed elements such as a prayer wall canvas, prayer cards, Scripture cards, monthly prayer cards, dividers, pens, a storage box, and a keepsake system for answered prayers. Every piece was created to help women organize their prayer life, stay focused, pray over specific topics, stand on Scripture, and remember what God has done.

What makes The Prayer Wall Kit different is that it is not just a product; it is an experience. I wanted it to feel elegant, meaningful, and deeply personal. From the packaging to the design to the way each card is used, every detail was created to reflect beauty, order, and reverence. I believe prayer deserves a place of honor in the home, and I wanted to create something that felt worthy of that sacred purpose.

The Prayer Wall Kit is especially meaningful for women who want to be more intentional in prayer, mothers who want to create a prayer culture in their homes, women who are interceding for their families, and anyone who desires a more organized way to bring their requests before God. It also makes a meaningful gift for women of faith, mothers, daughters, wives, friends, and anyone walking through a season where they need encouragement and spiritual focus. It’s for every woman, any occasion.

In many ways, my work is a combination of faith, creativity, ministry, and organization. I love creating tools that are not only beautiful, but useful. I believe design can serve a deeper purpose when it helps people draw closer to God. That is what I hope The Prayer Wall Kit does. It is not about decoration alone; it is about devotion. It is not just about having a beautiful piece in your home; it is about creating a consistent place to pray, reflect, believe, and remember.

One of the things I am most proud of is seeing women connect with the heart behind the product. When someone says that The Prayer Wall Kit helped them become more consistent in prayer, encouraged them during a difficult season, or gave them a beautiful way to pray for their family, it reminds me why I created it. I am proud that something born from my own faith foundation and personal practice is now helping others strengthen theirs.

I am also proud that The Prayer Wall Kit reflects excellence. As a faith-based brand, I believe quality matters. I wanted to create something that was not only spiritually meaningful, but also purposeful and well-made. Every detail matters because the person receiving it matters. My desire is for each woman who opens the kit to feel seen, encouraged, and reminded that her prayers matter.

What I want potential customers, followers, and supporters to know is that The Prayer Wall Kit was created with a genuine heart for prayer. This brand is not simply about selling a product; it is about encouraging a lifestyle of prayer. It is about helping women create sacred space in the middle of busy lives. It is about reminding families that prayer can be passed down, built into the home, and carried from generation to generation.

My hope is that when people encounter this brand, they feel inspired to pray again, believe again, and create a home where prayer is not forgotten, but beautifully and intentionally practiced.

Any insights you can share with us about how you built up your social media presence?

Building my audience on social media has been a journey of learning how to show up with both purpose and consistency. The Prayer Wall Kit is a faith-based brand, so I knew from the beginning that I did not want my social media presence to feel like I was simply selling a product. I wanted it to feel like a place where women could be encouraged in prayer, reminded of God’s faithfulness, and inspired to create a more intentional devotional life.

When I first began sharing The Prayer Wall Kit, I focused on communicating the heart behind it. I shared why prayer matters, why having a dedicated prayer space can make such a difference, and how this product was created to help women stay focused and organized in prayer. Over time, I learned that people connect most deeply when they can feel the mission behind the brand. They do not just want to see what you sell; they want to understand why it matters.

A big part of growing my audience has been creating content that serves people before asking them to buy. I share prayers, Scripture-based encouragement, practical prayer prompts, behind-the-scenes moments, product education, and content that speaks to women who desire a stronger prayer life. My goal is for someone to leave my page feeling encouraged, even if they have not purchased anything yet. I believe that kind of value builds trust.

I have also learned the importance of being clear. When people visit my page, I want them to quickly understand what The Prayer Wall Kit is, who it is for, and how it can help them. The more I refined my messaging, the easier it became to speak directly to the women who needed this product. I stopped trying to reach everyone and became more intentional about reaching women who value prayer, faith, family, beauty, and organization.

Social media has also taught me patience. Growth does not always happen overnight. Sometimes you post and it feels like no one is paying attention, but consistency matters. Every post is an opportunity to plant a seed, build recognition, and help someone understand your brand a little more. I have had to remind myself that the goal is not just to go viral; the goal is to build a community that believes in the mission.

My advice for anyone just starting to build a social media presence is to begin with clarity. Know what you offer, who you serve, and what problem you solve. Then create content around that consistently. Do not only post when you are selling something. Educate, inspire, encourage, and show the process. Let people see your heart, your values, and the reason behind your work.

I would also tell new business owners and creators not to underestimate the power of storytelling. Share why you started. Share what you are learning. Share the problem you are passionate about solving. People connect with real stories. For me, sharing the heart behind The Prayer Wall Kit has been a meaningful part of building connection online.

I would encourage anyone starting out to stay rooted in their purpose. There will always be trends, algorithms, and comparison, but purpose keeps you grounded. For me, The Prayer Wall Kit is more than content. It is ministry, creativity, business, and service coming together. When I remember that, it helps me show up with the right heart.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

For The Prayer Wall Kit, staying connected with customers is about more than follow-up communication; it is about continuing to encourage them in their prayer journey. Because this brand is faith-based and deeply personal, I want every customer to feel valued, seen, and supported beyond the moment they make a purchase.

One of the main ways I keep in touch with customers is through social media. I use our platform to share prayer prompts, Scripture encouragement, product tips, testimonies, behind-the-scenes moments, and reminders to stay consistent in prayer. I want our audience to feel like they are part of a community, not just customers of a brand.

I also believe in thoughtful communication. Whether it is a handwritten thank-you note, a personalized touch in the packaging, a newsletter, or a message of encouragement, I want the customer experience to feel intentional. The Prayer Wall Kit was created to help women build a sacred space for prayer, so every interaction with the brand should reflect that same care and purpose.

Brand loyalty is built when people trust your heart and your consistency. I try to foster that trust by showing up with value, not just sales messages. I want our customers and followers to know that we care about their spiritual growth, their families, and their prayer lives. When we share content, create products, or communicate with customers, the goal is always to encourage them to pray with intention and stand on the Word of God.

Another important part of building loyalty is listening. I pay attention to what customers say, what they love, what they need help with, and how they are using The Prayer Wall Kit in their homes. Their feedback helps shape the way I serve them, create new content, and think about future products. When customers know their voice matters, it creates a deeper connection with the brand.

I am also very intentional about creating a beautiful and memorable experience. From the packaging to the messaging to the product itself, I want every detail to feel meaningful. A customer may purchase The Prayer Wall Kit once for themselves, but my hope is that the experience leaves a lasting impression; one that makes them want to share it with someone else, give it as a gift, or continue engaging with the brand.

At the heart of it, I believe loyalty grows when people feel connected to the mission. The Prayer Wall Kit is not just about organization; it is about helping women create a lifestyle of prayer. When customers understand that mission and experience it personally, they become more than buyers. They become part of the story.

Contact Info:

• Website: https://www.theprayerwallkit.com/
• Instagram: https://www.instagram.com/theprayerwallkit/
• Facebook: https://www.facebook.com/share/g/17TqURdXtF/
• Youtube: https://youtube.com/@theprayerwallkit?si=IyNUmXXPD_YrZvwL

Image Credits

The Prayer Wall Kit LLC