After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers. 

Christopher Jones

I often say that my business isn’t about me. It’s about serving and helping the community. I’m not rich in money, but one way I can give back is by feeding people. Even if I have to break my own loaf of bread into three pieces, that’s still two fewer hungry mouths going without a meal. Read More>>

Tony DelaRosa

My favorite customer has been working with Dr. Diann Kitamura, a former superintendent and now Executive Director of CAAPLE (The Coalition of Asian American, Native Hawaiian, and Pacific Islander Educators). She brought me onto multiple events to speak in front of Sonoma County Superintendents, as well as keynote CAAPLE Con (the annual CAAPLE convening). Read More>>

Amanda McKnight

With my lash clients, I have been very intentional this year about doing small things every few months. For Valentine’s Day they all got a bag of candy and a 50% off their next service. For Easter, I filled Easter eggs with free services and discounts and let them choose an egg and get a prize. Read More>>