We caught up with the brilliant and insightful Michael Huh a few weeks ago and have shared our conversation below.

Michael, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?

I came up with the idea for Veluro.ai after spending more than 10 years running a marketing agency and seeing the same problems over and over again.

Businesses everywhere were struggling with growth, but the options available to them were broken. Hiring an agency is expensive, takes time, and even then, results can vary depending on the team, communication, or human error. On the other side, when businesses try to do marketing themselves, most of the time they’re just guessing. They don’t know who their real buyers are, what campaigns will work, where to spend money, or how to scale efficiently.

Over the years, I realized that so many of the biggest problems in marketing weren’t actually “marketing problems” they were operational problems, data problems, and execution problems. Businesses needed something smarter. Something that could think, act, optimize, and execute in real time.

At the same time, AI started evolving rapidly, and I saw an opportunity that completely changed my perspective. I realized AI could solve many of the issues agencies and businesses face every day:
finding high-intent buyers, building campaigns, optimizing ad spend, following up with leads instantly, creating content,
analyzing performance, and even making strategic decisions automatically.

That’s when the vision for Veluro.ai was born.

I wanted to create more than just another marketing platform. I wanted to build what I call a “Demand Operating System” a platform that acts like an AI-powered growth engine for businesses. Veluro doesn’t just give companies software; it helps run and automate the entire demand generation process from identifying buyers to converting them into revenue.

In many ways, Veluro.ai is the product I wish existed when I first started my agency. It combines everything I learned over a decade of working with businesses across different industries, along with the power of AI, automation, and real-time data.

The goal has always been simple:
help businesses grow faster, smarter, and more efficiently without needing massive teams, massive budgets, or years of marketing experience.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your background and context?

I’ve always been entrepreneurial. Even as a kid, I was never comfortable accepting the status quo or doing things the way they’ve always been done. I’ve always been curious, always asking questions, and always looking for better, smarter ways to solve problems.

That mindset ultimately led me into business.

Like many entrepreneurs, my first venture wasn’t a success. I created a golf app designed to connect golfers and build a community around the sport. I poured my time, energy, and resources into it, believing it would take off. It didn’t. In fact, it failed pretty spectacularly.

At the time, it felt devastating. Looking back, it was one of the best things that ever happened to me.

That experience taught me lessons that no book, course, or mentor ever could. It taught me resilience. It taught me how to deal with failure. It taught me that business isn’t about avoiding mistakes—it’s about learning from them and getting back up when things don’t go your way. Most importantly, it gave me the grit and thick skin that every entrepreneur eventually needs.

After that experience, I launched my marketing agency, Mobyle. Over the last decade, I’ve had the opportunity to work with businesses across a wide range of industries, helping them generate leads, acquire customers, and grow revenue through digital marketing.

Running an agency taught me another valuable lesson: most businesses struggle with growth not because they lack great products or services, but because marketing has become incredibly complex. Companies are forced to choose between hiring expensive agencies, building internal teams, or trying to figure everything out themselves. Each option comes with significant costs, inefficiencies, and uncertainty.

Over the years, I kept seeing the same challenges repeat themselves. Businesses didn’t know where their next customers would come from. Marketing teams were buried in manual work. Agencies were expensive. Data was fragmented. Opportunities were missed because nobody could react quickly enough.

Then AI began transforming what was possible.

I realized that many of the problems businesses and agencies face every day could be solved through intelligent automation. That realization became the foundation for Veluro.ai.

Veluro isn’t just another marketing tool. It’s a complete Demand Operating System designed to help businesses identify buyers, launch campaigns, nurture leads, optimize performance, and drive growth through AI-powered automation. In many ways, Veluro combines everything I’ve learned over the last ten years into a single platform.

What sets me apart isn’t that I’ve never failed. It’s actually the opposite.

I’m most proud of the fact that I’ve never given up.

There were countless moments throughout my entrepreneurial journey when quitting would have been easier. Every founder experiences setbacks, disappointments, and moments of uncertainty. The difference is that success usually belongs to the people who keep going when everyone else stops.

One of my personal philosophies is that giving up is the only guaranteed way to fail. As long as you’re still learning, adapting, and moving forward, there’s always another opportunity around the corner.

I’m also proud of always finding a way. I don’t pretend to know everything, and I believe one of the most important traits a leader can have is humility. I’ve always tried to surround myself with people who are smarter than me in their respective areas of expertise and learn from them. Great companies aren’t built by one person; they’re built by talented teams working toward a shared vision.

The thing I want people to know most about me and my work is that I’m obsessed with solving problems. Whether it was building a golf app, growing a marketing agency, or creating Veluro.ai, the motivation has always been the same: finding better ways to help businesses succeed.

Today, my vision is bigger than building another software company. I believe AI will fundamentally change how businesses grow over the next decade. Veluro.ai is our contribution to that future—a platform designed to give every business access to the kind of marketing, automation, and growth capabilities that were once only available to large enterprises with massive budgets.

We’re still at the beginning of that journey, but I genuinely believe Veluro.ai will change how businesses acquire customers, scale operations, and drive growth. And for me, that’s the most exciting chapter yet.

Can you tell us about a time you’ve had to pivot?

One of the biggest pivots in my career happened recently, and it wasn’t just a small adjustment, it was a complete rethinking of my business model and the future of the industry itself.

For over a decade, I built and grew a digital marketing agency. Like most agencies, we helped clients with everything: strategy, lead generation, advertising, content creation, campaign management, automation, reporting, and optimization. We generated results, but behind the scenes, I started noticing a fundamental problem.

The traditional agency model doesn’t scale well.

Every new client means more people, more processes, more meetings, more management, and more complexity. Growth becomes directly tied to hiring and operational overhead. Even the best agencies eventually hit a ceiling because human time is limited.

At the same time, I was seeing firsthand how AI was evolving. Tasks that used to take hours could suddenly be completed in minutes. Campaigns could be analyzed faster. Content could be created faster. Data could be processed faster. Customer interactions could happen instantly.

I realized that if I continued building my agency the traditional way, I would eventually burn out trying to scale a model that wasn’t built for the future.

That’s when I made what many people considered a crazy decision.

Instead of building a bigger agency, I decided to build the technology that could replace much of what agencies do.

That decision became Veluro.ai.

Veluro was created from a simple belief: businesses shouldn’t have to rely on expensive agency retainers, fragmented software, or large internal teams to grow. AI can now do many of these functions better, faster, smarter, and more consistently than traditional processes ever could.

What’s ironic is that Veluro was built to disrupt the very business model that helped me build my career.

In many ways, Veluro was designed to make my own agency obsolete.

Most founders try to protect what they’ve built. I chose to challenge it. I believe that if you’re not willing to disrupt yourself, someone else eventually will.

The reality is that we’re entering a new era where businesses won’t need ten different tools, multiple vendors, and layers of manual work to generate demand and acquire customers. They’ll have intelligent systems that identify buyers, launch campaigns, optimize performance, nurture leads, and continuously improve results in real time.

That’s the future I saw, and I wanted to be part of creating it rather than resisting it.

This pivot wasn’t driven by fear. It was driven by conviction. I genuinely believe AI will transform business growth the same way the internet transformed communication and commerce.

Today, Veluro.ai represents everything I learned from running an agency for more than ten years—the successes, the failures, the inefficiencies, and the opportunities. Instead of continuing to solve the same problems manually, we’re building a platform that solves them automatically.

For me, this wasn’t just a business pivot. It was a decision to stop optimizing the old way of doing things and start building what comes next.

Let’s talk about resilience next – do you have a story you can share with us?

One of the greatest examples of resilience in my life wasn’t a single event, it was a period of several years where I had to keep moving forward despite being completely exhausted.

Running a marketing agency can look exciting from the outside. People see the growth, the clients, the wins, and the success stories. What they don’t always see are the long days, the constant pressure, and the responsibility that comes with being the person everyone depends on.

There was a point in my journey where I was working 12 to 14 hour days regularly. I would wake up to hundreds of emails. My calendar was packed with client calls, team meetings, strategy sessions, and campaign reviews. Even when I wasn’t working, I was thinking about work. There was no real ability to disconnect because the business was always running and clients were always counting on us.

I was burned out.

There were days when I seriously questioned whether I wanted to keep doing it. I thought about selling the business. I thought about walking away. I thought about finding an easier path.

But every time those thoughts came up, I reminded myself of two things.

First, I didn’t want to let our clients down. Businesses were trusting us with their growth, and I took that responsibility seriously.

Second, I didn’t want quitting to become a habit.

I’ve always believed that if you train yourself to walk away every time something gets difficult, eventually you’ll walk away from every worthwhile opportunity in your life.

So instead of quitting, I made a different decision.

I showed up.

Even when I didn’t feel like it.

I got on the calls.

I answered the emails.

I managed the campaigns.

I solved the problems.

I did the work.

Not because I was motivated every day, but because I was committed.

What’s interesting is that the period when I felt the most burned out ultimately became the period that changed my life.

While I was still running Mobyle and serving clients every day, I started building Veluro.ai.

I realized the frustration I was feeling wasn’t just personal burnout, it was a signal that the traditional agency model itself had limitations. Businesses needed a better way to grow. Agencies needed a better way to operate. The entire industry was ripe for transformation.

Building Veluro wasn’t easy.

In many ways, I doubled my workload. I was running an agency during the day while building a software company and AI platform at the same time. There were plenty of late nights, early mornings, and weekends spent working when most people would have taken a break.

But I knew that if I wanted a different future, I had to build it.

Nobody was going to do it for me.

That’s probably the biggest lesson resilience has taught me: sometimes there is no secret. There is no shortcut. There is no perfect moment when everything suddenly becomes easy.

Sometimes the answer is simply to put your head down and do the work.

No complaining.

No excuses.

No waiting for motivation.

Just consistent action.

Looking back now, I’m grateful I didn’t quit during those difficult moments because the very challenges that almost made me walk away ended up inspiring the biggest opportunity of my career. Veluro.ai was born out of that struggle, and it has given me a vision for the future that is far bigger than anything I originally imagined.

That’s why I believe resilience isn’t about never feeling tired, discouraged, or overwhelmed. It’s about continuing to move forward even when you do.

Contact Info:

• Website: https://Veluro.ai
• Instagram: https://instagram.com/veluroai
• Facebook: https://www.facebook.com/veluroai