We recently connected with Danielle Fewings and have shared our conversation below.

Alright, Danielle thanks for taking the time to share your stories and insights with us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I am obsessed with aesthetic treatments, and I don’t think anyone should feel shame about wanting to look or feel their best. In my quest for the latest and greatest treatments, I kept running into the same wall – I’d want to explore something like Botox or lip filler, search Google, open 10 tabs only to discover most of the providers didn’t list pricing, nor did they make it easy to book an appointment. Most of them wanted you to call, wait on hold and book a paid consultation to hear how much a treatment was going to cost. 

I’d end up in Facebook groups asking strangers, or doom-scrolling Reddit threads hoping someone had asked the same question. It was exhausting for something that should take five minutes.

What struck me was that this lack of pricing transparency or easy of obtaining information wasn’t an accident. Med spas and plastic surgeons know their prices, they just don’t publish them. It’s a deliberate choice that forces you into a consultation before you can make an informed decision. 

I started looking for a platform that let you search by what you actually care about — the concern you want to address, your budget, where you live and see real pricing before you ever pick up the phone. It didn’t exist. So I built it.

The logic was simple: every other consumer category has price transparency. You can compare hotels, flights, restaurants, even prescriptions through tools like GoodRx. Medical aesthetics was the last holdout. That gap felt like an obvious problem worth solving, and the fact that no one had built it yet made me more excited, not less.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’ve been an entrepreneur for over ten years, most recently exiting a digital marketing agency I built from the ground up. When I’m not building businesses, I’m probably researching my next aesthetic treatment — my mom recently found a report I wrote in high school titled “Plastic Surgery,” so you could say this has been a long time coming.

Get Clear Beauty is a marketplace where consumers can search for aesthetic treatments by concern, budget, and ZIP code and see real pricing before ever calling a practice. Med spas, dermatologists, and plastic surgeons list their services and pricing, and patients can compare options in one place instead of bouncing between ten tabs, Facebook groups, and Reddit threads just to find out what something costs. Free for patients, subscription-based for providers.

The problem I set out to solve is one every woman in this space has hit: lack of pricing transparency. Providers know what they charge — they just don’t publish it. The industry has been designed to get you into a paid consultation before you can make an informed decision and I wanted to change that.

What sets Get Clear Beauty apart is that it’s an aggregator built specifically for this space, making the search for a treatment simple instead of a wild goose chase. Nothing like it existed, which is exactly why I built it.

What I’m most proud of is that I shipped a full marketplace in under eight weeks. The moment I had the idea I couldn’t let it die, so I worked nonstop — around pre-scheduled vacations and existing commitments. I’m also a non-technical founder, which I thought would be a barrier, but it wasn’t. Thanks to AI, I was able to build something I never thought possible, and I’m still learning every single day.

If you take one thing away: aesthetic treatments are one of the only consumer categories where pricing is still intentionally hidden. Get Clear Beauty is fixing that — and I’d love for you to try it at getclearbeauty.com.

Can you talk to us about your experience with selling businesses?

Yes, I sold a digital marketing agency focused on paid media and email marketing for e-commerce brands. It was a business I built from scratch, and selling it was one of the most educational experiences of my entrepreneurial career.

Most small business owners hit a tipping point when it’s time to move on, and I think recognizing that moment is everything. For me it was a combination of burnout on the industry, fatigue with the technical day-to-day, and noticing a real shift in the digital marketing landscape. When all three hit at once, I knew it was time.

I reached out to a business broker who handled the entire process. They take a fee, and it was worth every penny. I never would have navigated it alone.

A few things I wish I had known going in: first, have your financials completely buttoned up before you even start the conversation. I was mostly there, but closing the gaps under pressure added unnecessary stress. Second, bring a lawyer in from the beginning, not just at the contract stage; and when you do have a lawyer, trust them on the contract language. I pushed back on a lot of it and it cost me more in hourly fees than it would have to just listen. That one stung a little.

The biggest lesson overall is that the exit is its own skill set, completely separate from building and running the business. The sooner you treat it that way, the better positioned you’ll be.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

My go-to recommendation is Profit First by Mike Michalowicz. Understanding how to manage your money from a profit-first mindset should be top of mind from day one, not something you figure out after the fact. It changed how I think about the financial side of running a business entirely.

Honestly, beyond that I’m pretty intentional about what I consume. I think too many influences can become noise and a distraction. It’s easy to fall into the trap of wanting to implement every framework, strategy, or piece of advice you come across, and that can pull you away from the work. I’d rather go deep on a few things that actually move the needle than chase every new idea.

Contact Info:

• Website: https://www.getclearbeauty.com
• Instagram: https://www.instagram.com/getclearbeauty
• Facebook: https://www.facebook.com/getclearbeauty
• Linkedin: https://www.linkedin.com/company/get-clear-beauty/
• Twitter: https://x.com/getclearbeauty