We’re excited to introduce you to the always interesting and insightful Oyafunmilayo Lee. We hope you’ll enjoy our conversation with Oyafunmilayo below.

Alright, Oyafunmilayo thanks for taking the time to share your stories and insights with us today. What was it like going from idea to execution? Can you share some of the backstory and some of the major steps or milestones?

All GoodT Things didn’t start as a business idea. It started as a remembering.

I became deeply curious about why things like Florida Water felt so familiar spiritually, even before I fully understood the history behind them. As I researched more, I realized these weren’t just products. They were connected to long traditions of cleansing, protection, prayer, scent, and ritual that existed across African diasporic practices long before they became commercially popular.

That shifted everything for me.

From there, I started experimenting with herbs, scents, and ritual practices, while learning how to bring the vision into physical form. Some days were spent deep in spiritual research, other days were organic herb shopping, blending scents, pouring into bottles by hand, or sitting with ideas about what I wanted people to feel when they experienced All GoodT Things.

The biggest challenge was figuring out how to build something real without losing the spirit of why I started. I didn’t want All GoodT Things to feel transactional. I wanted it to feel spiritual, grounding, educational, and intentional.

Over time, the products became more than products. They became conversation starters, apparel, workshops, rituals, and moments of reconnection for people. That’s when I realized All GoodT Things wasn’t just about selling things. It was about helping people remember practices, feelings, and forms of care that already lived within us.

Oyafunmilayo , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am Oyafunmilayo, the founder of All GoodT Things, a multidimensional marketplace that offeris spiritual products, Orisa-inspired apparel, workshops, and experiences grounded in ancestral reverence, joy, and intentional living. The brand is anchored by ancestors, Egbe, and Orisa, with every offering created from a place of àṣẹ, remembrance, and spiritual connection. Each item is prayer.

All GoodT Things began from a push forward, a spiritual call that I knew I had to answer. What started as a deep pull toward practices like cleansing rituals, prayer, sacred scent, and ancestral traditions became a journey of remembering. The more I leaned into that calling, the more I realized this work was about creating experiences that help people reconnect with themselves, their traditions, and the wisdom already living within them.

Through All GoodT Things, I create handcrafted spiritual products, educational workshops, and wearable prayers inspired by Orisa energy, Yoruba cosmology, and good character. Many of the pieces are designed to remind people to move through life with intention, alignment, gratitude, and reciprocity.

What sets my work apart is the spiritual intention behind everything I create. I don’t separate spirituality from everyday life. Prayer can live in what we wear, how we cleanse our homes, how we gather in community, how we rest, heal, and care for ourselves and others.

What I’m most proud of is the community that continues to grow around the brand. The most meaningful moments are when people tell me something I created reminded them of the power of who they are through the Orisa, reconnected them to an ancestor or tradition, or gave them language for something they already felt in spirit. That’s when I know the work is doing what it’s meant to do.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that spirituality had to look a certain way to be valid.

For a long time, I thought spiritual work had to be hidden, overly serious, or separated from creativity, beauty, joy, and everyday life. But the deeper I stepped into my path, the more I realized our ancestors infused spirit into everything. Into what they wore, how they cleaned their homes, how they gathered, cooked, prayed, danced, rested, and cared for one another.

That realization changed the way I approached both my life and All GoodT Things.

I had to unlearn the belief that spirituality and artistry were separate, or that creating spiritually inspired apparel, cleansing products, workshops, and community experiences somehow made the work “less sacred.” In reality, it made it more alive, more accessible, and more honest to who I am.

The backstory really came from answering a spiritual call that pushed me toward deeper remembrance. The more I leaned into Orisa tradition, ancestral reverence, prayer, and intentional living, the more I understood that spirit doesn’t only live at an altar. It lives in daily practice, in community, in self-expression, and in the ways we care for ourselves and others.

That lesson gave me permission to build All GoodT Things in a way that feels authentic, multidimensional, and spiritually aligned.

Let’s talk about resilience next – do you have a story you can share with us?

One story that really illustrates my resilience happened when I was 13 years old. I survived a nearly fatal accident that left me learning to walk again, with two metal rods placed in my leg. It was one of the most life-changing moments of my life.

What stayed with me was what my mother later shared with me. While the doctors were working on me, the nurses came out and asked her if I was “spiritual” because even though I was drifting in and out of consciousness, I was praying out loud and powerfully the entire time. They were amazed that someone so young carried that kind of prayer within them.

That experience shaped me deeply because it taught me early on about the power of faith, resilience, and spiritual connection. Even now, 31 years later, four things from that moment have never left me: the power of prayer.

I truly believe prayer carried me through that experience and continues to carry me through every season of my life, including building All GoodT Things. Whenever challenges arise, I return to that same knowing: prayer is one of my superpowers. It grounds me, strengthens me, and reminds me that resilience has always been part of my story.

Contact Info:

• Website: https://www.allgoodtthings.com
• Instagram: allgoodtthings_
• Facebook: All GoodT Things