We were lucky to catch up with Paloma Moreno recently and have shared our conversation below.
Paloma, appreciate you joining us today. Do you think your parents have had a meaningful impact on you and your journey?
I was raised by parents who led with understanding of the arts rather than judgment, and that shaped everything about who I am today. They created an environment where I felt safe to express myself fully, without fear of being misunderstood or criticized. That kind of emotional openness is rare, and as an artist, it gave me the freedom to explore and trust my voice.
Instead of pushing me into a single path, they encouraged curiosity. Whether it was my creative interests, my ideas, or even moments of uncertainty, they met me with patience and support. That allowed me to develop not just as an artist, but as someone who values authenticity and connection in my work and in life.
Paloma, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I’m a multidisciplinary artist, creative educator, and City Arts Council member focused on visual design, storytelling, and community based creative work. I come from two artist parents, so art and expression have always shaped my foundation. I trained in ballet for 15 years from early childhood, an experience that built my discipline, precision, and understanding of movement, structure, and visual storytelling.
My work specializes in identity creation, creative direction, and artistic services for individuals, events, and community initiatives. Through my role with the City Arts Council, I also support public art and cultural programming that uplifts local voices and expands access to creative spaces.
What I do is rooted in translation. I take ideas, identity, and emotion and turn them into intentional visual work that feels personal and culturally grounded. I’m most proud of creating work that actually reflects people and community, not just aesthetics. Everything I do is centered on authenticity, representation, and making creativity feel accessible and meaningful.
How did you build your audience on social media?
I have been building my audience on social media pretty organically, by treating it less like a performance and more like a space for connection and documentation of my work. Early on, I focused on consistently sharing what I was already doing, my creative projects, community involvement through the City Arts Council, design work, and everyday moments of my process as an artist and educator.
One thing that made a big difference was being active on stories. That’s where I felt I could show more of my personality, behind the scenes work, and real time updates without overthinking it. I also made it a habit to tag people and businesses I was working with or inspired by, whether they were large organizations or small local creatives. That alone expanded my reach a lot, because it naturally connected me to new communities and allowed my work to circulate beyond my immediate circle.
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
One thing non creatives sometimes don’t fully see is that creativity isn’t a straight or clearly defined path, it’s a language. From the outside, my work in art, design, education, and the City Arts Council might look like separate things, but for me it’s all connected through expression, identity, and storytelling.
Additionally, something I wish people understood most is that creativity is also incredibly community driven. Whether I’m designing, teaching, or working on cultural projects, it’s always about creating spaces where people feel seen and represented, not just producing something aesthetic.
Contact Info:
- Instagram: P41OM4
