We recently connected with Casey Higgins & Sarah Lefebvre and have shared our conversation below.

Casey Higgins & Sarah Lefebvre, looking forward to hearing all of your stories today. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

When we worked at local marketing agencies, the goal was to bring on as many customers as possible – even if they weren’t qualified or didn’t fit our ICP (ideal customer profile.)

At The Bloom, our screening process for potential customers is extremely thorough because we believe that marketing is a partnership. We know that we bring the most value to small business owners who are ready to hire a team and grow. And when someone applies to work with us, we take great care in discussing goals and budget to ensure we’re a good fit.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

In 2017, we were working as content creators at a local marketing agency. We found the work to be enjoyable but the atmosphere was toxic and stifling. So in 2019 we stepped away from agency life and started our own boutique PR and marketing firm – The Bloom.

Almost immediately we fell into the lifestyle/wellness niche. Most of our customers are women entrepreneurs who need help getting their work out into the world, and we understand their goals because we’re their target customer.

We’ve traveled all over the world with our clients and have seen the payoff of a strategic and curated marketing partnership firsthand. Their events and offerings flourish with our support. Nothing makes us happier than getting that client text that says, “We did it!”

Any fun sales or marketing stories?

One of our customers wanted to launch an in-depth coaching container for the first time in 2021. She had run coaching programs before but nothing of this caliber; the price was high and the clientele was very specific. We knew there would be a lot of strategy, education, materials, and moving parts required to pull off a successful launch.

We spent months putting together a pre-launch plan and execution strategy, overseeing website sales pages, paid ads, social media posts, email newsletters, and more to sell this new offering.

In the end our marketing strategy spoke to people and told a compelling story. We were thrilled when our client told us that she had filled all of the available spots and even had a waitlist during the pre-launch.

What’s worked well for you in terms of a source for new clients?

We work very closely with our clients and find that referrals are the best marketing tool for us. When a client refers us to a friend, family member, or colleague, the trust is already built in. There’s less back and forth and a quicker onboarding process.

Additionally, our network has grown over the last few years and we’re able to use that network to connect our clients to each other as well. It’s a win-win.

Contact Info:

• Website: thebloompr.com
• Instagram: @thebloompr
• Facebook: N/A
• Linkedin: N/A
• Twitter: N/A
• Youtube: N/A
• Yelp: N/A

Image Credits
Shannon Rae