We caught up with the brilliant and insightful Rico Coar Fernandez a few weeks ago and have shared our conversation below.
Rico , thanks for joining us, excited to have you contributing your stories and insights. To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard
I help people relax and enhance the appearance of the skin not only on the face but in the private areas that are typically covered until undressed like the back, butt, chest and the pubic area.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I am Registered Nurse obsessed with everything skincare, relaxation and wellness. I am a Capricorn so I am a mix of introvert and extrovert. I love small groups and intimate settings. I am very friendly and approachable so no need to be shy around me I have literally seen it all and it is my pleasure to help you enhance the appearance of your skin and help you relax while doing it. I got into the skincare industry because of my love of my own skincare routine and because of my nursing career. My personal skincare journey helped motivate me to start the business and my nursing education helped me understand the science behind safe and effective treatments and techniques. I offer skincare treatments including facials ,microdermabrasion, skin brightening treatments also known as skin bleaching in some communities to help get rid of hyperpigmentation due to sun damage or from discoloration that can occur with acne. I also offer premium services like back facials and butt facials which is very popular in the Tampa Bay Area because clients are always at the beach in speedos or some revealing outfit. I also help clients create custom skincare routines to help with anti aging and skin resurfacing to have a more smooth texture to the skin. Offering the back and butt facials helps me stand apart because many of the clients out there have areas that they want to address in those places and I am one of the few businesses that offer the treatment for those areas. Also having the option to disrobe and relax is a luxury and clients area look for the opportunity to destress and get safe effective treatments by a licensed professional that is friendly and competent. I am most proud of being able to be a successful minority business owner that is also part of the LGBTQ community, this is a rare thing and I am grateful to be providing a welcoming and distressing environment for my clients to get safe and effective skincare treatments in. I want my clients to know most that I appreciate them and that they are welcome in my studio, and that I enjoy working with them and if they have any questions about relaxing services or skin brightening treatment I would love to help them dress those concerns, and finally if you see me out and about in the community say HI I will say hello back with a huge smile. Feel free to learn more about the services and me at www.floridaboyskincare.com
How’d you build such a strong reputation within your market?
Smiling! Being friendly it literally help get my business of the ground. I can’t not believe there was a time when I was insecure about my smile but there was and thank goodness I got over it. Many of my client mentioned they choose to get services at my business because they felt I was nice , and seemed friendly in my instagram / social media profiles + they loved that I was nurse and that made them feel very safe it gave them a sense of confidence that I know what I am doing especially because some of the services are very intimate and requires the men to literally be nude to get the treatment, for example the but facial or anal bleaching. But overall displaying a friendly smile has help me build a positive reputation for offering safe effective and relaxing treatments.
What’s worked well for you in terms of a source for new clients?
Social Media, word of mouth client referrals, my husband is extremely social and send me lots of new clients and my gay guys in the Tampa Bay community especially in St. Pete have been my best source of new clients. My nurses also support in droves both male and female, they love the deep pore cleansing facials and microdermabrasion. Social media allows me to reach such a vast amount of new clients that I could never meet on my on in person. Engaging in groups and in comment sections on social has been lucrative. And posting content that showcases my personality and the business and what we do has helped me consistently get new clients.
Contact Info:
- Website: www.Floridaboyskincare.com
- Instagram: floridaboy_skincare
- Facebook: FLORIDA BOY SKINCARE
- Youtube: FLORIDA BOY SKINCARE