We were lucky to catch up with Abigail Rothman recently and have shared our conversation below.
Abigail, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?
In 2021 I participated in an Art residency at Elsewhere Museum in Greensboro, South Carolina. We were invited to live INSIDE the museum and create work using materials from the collection to then remain on display. During my time there I worked on a project entitled “Interstitial.”
Interstitial – the space in between. I thought about the word in the context of time. Interstitial moments. The experiences in between the major events that occur throughout our lives. Participants were invited to consider an interstitial moment in their own life and share it with me. I then transcribed the collection onto paper I made from materials in the building. Finally, I folded and sealed the responses and used them to fill holes in the ceiling of one of the gallery spaces. Filling literal gaps with moments of time from friends and strangers alike.
I was so incredibly moved by the vulnerability of every participant. The stories were diverse; some moments more mundane while others were sobering. An overwhelming lesson in perspective. A reminder for me of my existence and of others, and how some of the moments we consider small, hold immeasurable weight.
Abigail, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hi, I’m Abby, a multidisciplinary artist and freelance designer based in Jersey City. Creativity has been a constant in my life for as long as I can remember, I was a kid filling every notebook margin with sketches. That early instinct eventually led me to pursue a BFA, where I explored a wide range of mediums and developed a deep appreciation for experimentation and the creative process. I’ve always approached my work with an “I’ll try anything at least once” mindset, and that openness continues to shape how I create today.
After graduating, I began my career in the fine art world, completing two internships in Manhattan. When the pandemic shifted everything just months later, I pivoted, like many creatives, into freelancing. What started as a moment of uncertainty quickly became an opportunity to learn and build something of my own. A way to support myself and still work in ways I’m passionate about. Since then, I’ve worked across a variety of projects that have helped me refine my direction and establish a thoughtful, evolving creative practice.
Today, I offer a range of services rooted in both art and design, working with individuals, entrepreneurs, and small businesses to bring their ideas to life visually. My work often centers around illustrative branding, custom artwork, murals, and creative direction, especially for clients who may not yet have a clear vision. One of the things I do best is help people translate ideas, feelings, or goals into something tangible and intentional.
What sets me apart is my collaborative, intuitive approach. I prioritize connection and take the time to understand each client’s story, values, and goals so the final result feels personal and aligned. I’m not just focused on making something that looks good, I want the work to resonate, to communicate clearly, and to hold meaning. My favorite projects have always had the most symbolism.
I’m most proud of building a practice that allows me to continuously explore, adapt, and connect with others through creativity. Whether I’m developing a brand identity or creating a custom piece, my goal is always the same: to make something that feels honest, thoughtful, and uniquely tailored to the person or business behind it.
For potential clients and collaborators, the most important thing to know is that I’m here to collaborate with you through the process. You don’t need to have everything figured out, that’s what I’m here for. If you have an idea, a feeling, or even just a starting point, we can build something meaningful from there. The sky is the limit!
Do you think there is something that non-creatives might struggle to understand about your journey as a creative? Maybe you can shed some light?
For the most part I think times are changing and people are really opening up to non-traditional careers, especially as they become more and more common among people of all ages. Alternatively, I do think non-creatives can struggle to see the value and the effort behind this path.
All of the art, media, and modern luxuries that we all enjoy everyday are the result of months of work for either a team or individual, that fine tuned every detail. Every single part of a final product or work is intentional. I think that we are seeing the Arts undervalued in the midst of constant consumption. Everyone is accustomed to instant results and entertainment. The accessibility and abundance undermines, and often eclipses the time and skill required for incredible works. .
All of the work aside, creative freelancers have to manage the administrative responsibilities as well. Paying taxes, health insurance, business expenses, emails, outreach, motivation and more. It’s all on one person. It can be scary and frustrating without judgement from others. Find a creative community that can uplift you, collaborate with you and navigate the unpredictability of an Artist’s career.
Is there a particular goal or mission driving your creative journey?
My creative journey is driven by a desire to create work that sparks connection and meaningful conversation. I believe art and design should go beyond aesthetics; they should tell a story, evoke emotion, and invite people to engage more deeply.
Whether I’m working independently or with clients. I’m always focused on translating ideas and intentions into something visual and thoughtful. I try to embrace evolution in my work and I don’t limit myself to one style or medium, because growth and experimentation are essential to staying inspired.
I’m passionate about making creativity feel accessible and part of everyday life, not something distant or exclusive. At the end of the day, creating is how I express myself and make sense of the world, and that purpose continues to guide my work.
Contact Info:
- Website: https://www.abigailrothman.com
- Instagram: @abigailrothmanart
Image Credits
Alice Bell-Black