We were lucky to catch up with Whitney Butler recently and have shared our conversation below.
Whitney, thanks for taking the time to share your stories with us today How did you come up with the idea for your business?
I come from a family that knows the true meaning of hard work and helping others. My family is full of entrepreneurs, and watching them be the solution to people with a problem inspired me to open WhitneyLauren PR & Marketing!
WhitneyLauren PR & Marketing was created to educate business owners on the power of marketing and public relations and use it to push their business to the next level. But as I continued to work, I noticed that majority of my clientele was black women! In our society, I feel that small, black women owned businesses get overlooked, some of that is because of lack of proper education on the marketing and pr end.
So, I decided to restructure my business and focus on helping our black women! I don’t just give you strategy and advice, I literally walk with my clients step by step to make sure they comprehend why we are executing a custom strategy! Because of helping my fellow black sisters, it helped to write my first book, The Marketing Blueprint!
The Marketing Blueprint is literally a step by step guide to help business owners when it comes to the marketing aspects of their business!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers
I have been in the Marketing and Public Relations field for over 10 years. I treat my clients like family, but I don’t baby them. I challenge them, because of the greatness that I see in them!
My desire started in 2013 when one of my good friends started a clothing line, and wanted me to handle the public relations aspects of the business. Being put in that position caused me to research the industry and find how I could make my mark!
When I am not helping business owners, I am enjoying life with my son, and creating memories with family and friends!
What do you think helped you build your reputation within your market?
What helped build the reputation that I have is the customer service and positive attitude that I display no matter the circumstances! I work well under pressure! Even when things begin yo get hectic, I take that moment to find out new strategies to navigate through the issue! People are impressed with how I remain calm, but also allow them to not worry about what’s going on!
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
The lesson I had to unlearn is that family and friends really are not you audience! I just knew without a doubt that my family and friends would buy me out or keep me booked and busy, but that’s not the case!
Don’t get me wrong, they definitely will support me and spread the word, but majority of the time, they don’t need my services. So I really had to put myself out there and research to see who was my audience that would help me generate money for my business!
Contact Info:
- Instagram: thewhitneylaurenpr
- Facebook: WhitneyLauren PR & Marketing
- Other: E book: The Marketing Blueprint https://linktr.ee/whitneylauren
Image Credits
Photographer: kennyrayshoots