After tens of thousands of conversations with business owners, we’ve concluded that one of the key determinants between thriving and struggling businesses is how appreciated customers feel. While that insight might seem fairly commonplace, what’s rare is discussion on how business owners go about making their customers feel appreciated. So, we reached out to some of the most loved and admired entrepreneurs and small business owners in the community and asked them to open up about how they show appreciation to their customers.
Justin Ferland
I always try to do something that is very specific to the client. Usually, it’s a gift that comes from a one-off conversation we’ve had during the project, or something that symbolizes the project and the work we’ve done. Read More>>
Shunte Mcclellan
One of the most meaningful ways we’ve ever shown appreciation to our community actually came through our nonprofit, Melanated Cares Foundation. A couple reached out to us who had been wanting to attend Melanated Campout for years but were going through a really tough season financially. Read More>>
Jamila Conley
Being in the customer service industry, the customer experience is paramount. Surviving in the post pandemic food and beverage industry, giving customers a reason to come back is even more important. As a consumer I look for one thing when I walk into a business, especially a small business, and that is being welcomed in. Read More>>
Tracy Hutchins
One of the best ways we show customers appreciation is by treating them like family from the moment they walk through the door. At Hutchins BBQ, hospitality is just as important as what’s coming out of the pit. We want folks to feel like they’re more than just another order, they’re guests in our home. Read More>>

