Alright – so today we’ve got the honor of introducing you to Anthony Dyer. We think you’ll enjoy our conversation, we’ve shared it below.

Anthony, appreciate you joining us today. It’s always helpful to hear about times when someone’s had to take a risk – how did they think through the decision, why did they take the risk, and what ended up happening. We’d love to hear about a risk you’ve taken.

I’ve mentioned before a quote I once heard: “Empires are built on taking risks; 9–5s are built on avoiding them.” I’ve always pushed it a step further: “Legacies are built on risk; ordinary is built on avoiding it.”
Writing Moon Child forced me to live that out. Because putting your story on paper—your real story—means choosing vulnerability over comfort. It means exposing parts of yourself you once tried to hide. And that’s a risk no one prepares you for.
There were times I wanted to play it safe. To hold back. To protect the parts of me that felt too raw. But safe doesn’t build anything that lasts.
What kept me going was the belief that maybe—just maybe—my words could help someone else feel less alone. And if that’s the cost of honesty, then it’s a risk worth taking.
Because in the end, ordinary fades. But legacy—legacy is built when you’re willing to step out, speak truth, and be seen.

Anthony, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m a retired U.S. Air Force Special Missions Aviator turned author, but at my core, I’ve always been a storyteller—I just didn’t always have the words for it.
I grew up in a small, tight-knit community in Western North Carolina, where values like hard work, loyalty, and resilience shaped who I am. After 9/11, I felt a pull toward something greater, which eventually led me into Special Operations Aviation. I spent over a decade flying combat missions, including on the AC-130 gunship—an experience defined by intensity, precision, and brotherhood, but also one that came with an unseen weight.
Writing became my way of processing that weight.
What started as a personal outlet turned into something bigger. My debut memoir, Moon Child, reflects that journey—growing up, serving, struggling, and ultimately finding meaning through it all. It’s not just a military story; it’s a human one, centered on identity, resilience, and the quiet battles many people carry long after the noise fades.
Through my work, I’m building a body of stories under the banner of Roots and Wings—stories that ground us in where we come from while giving us the courage to move forward.
At the heart of it all, I’m trying to solve a simple but important problem: too many people feel alone in what they’ve experienced. My work is about breaking that silence—creating connection, understanding, and, in some cases, a path toward healing.
What sets me apart isn’t just where I’ve been—it’s my willingness to be open about it. I write from inside the experience, not from a distance. I believe vulnerability is where real connection begins.
What I’m most proud of is having the courage to tell the truth and turn my experiences into something that might help someone else feel seen.
At the end of the day, I’m not here to impress—I’m here to connect. My goal is simple: tell stories that matter and make sure the people behind them are never forgotten.
As the saying goes, there’s no U-Haul behind a hearse—so the only thing you truly leave behind is how you’re remembered. So make it count. Don’t walk through life leaving faint cracks—leave craters.

Can you tell us about what’s worked well for you in terms of growing your clientele?

My approach to growing my clientele and audience has been rooted in authenticity and long-term impact rather than quick wins.
One of the most effective strategies I’ve leaned into is the “evergreen” effect of being a guest on podcasts. Those conversations live on long after they’re recorded, continuing to reach new audiences over time. It’s not just about promotion—it’s about connection. Sharing real stories in long-form conversations allows people to get a genuine sense of who you are and what you stand for.
I’ve also come to understand that being an author today means more than just writing a book—it means building a brand. Your story, your voice, and your message all become part of something bigger than the pages themselves. That realization shifted how I approach everything from interviews to social media to public speaking.
And while authenticity is at the core of what I do, I also recognize the value of surrounding yourself with people who know how to amplify your message. That’s where great PR professionals come into play. They understand how to position your story, connect you with the right platforms, and help expand your reach in ways you can’t always do alone.
At the end of the day, my strategy is simple: show up honestly, share something meaningful, and let the right people find you. Over time, that builds not just an audience—but trust.

What’s been the best source of new clients for you?

The most effective source for building my audience has honestly been word of mouth. As old and simple as that sounds, it’s still one of the most powerful and trusted ways to grow anything meaningful.
When someone connects with your story and shares it with someone else, that carries more weight than any ad or promotion ever could. It’s real, it’s personal, and it builds trust in a way nothing else can.
Being a guest on podcasts has played a big role in that. Those conversations give people a chance to really hear you—your story, your perspective, your truth. And when something resonates, people talk about it. That’s where the ripple effect starts.
It also reinforced something I’ve learned along the way: being an author today is about more than just writing—it’s about building a brand. Every conversation, every connection, every shared story becomes part of that.
At the end of the day, my focus is simple—show up honestly, share something real, and let people carry it forward. Because even in today’s world, word of mouth isn’t outdated—it’s timeless. And somewhere along the way, I learned to appreciate the collision of collaboration—where different paths cross and something meaningful is created.

Contact Info:

• Instagram: marco_brolo21
• Facebook: https://www.facebook.com/share/1Qg8YKtKFJ/
• Twitter: https://x.com/anthonyp_dyer
• Other: https://a.co/d/0jgTtX43

Image Credits

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