We’re excited to introduce you to the always interesting and insightful Bridget Britton. We hope you’ll enjoy our conversation with Bridget below.

Alright, Bridget thanks for taking the time to share your stories and insights with us today. What’s the backstory behind how you came up with the idea for your business?

Our son, Jaxon Britton, spent many days and nights in the hospital. During those times, he wasn’t your typical “sick kid”. He was up and active most of his days. So he would quickly get bored in the hospital. At age 4, we introduced our son to Legos. It was a passion my husband had growing up. It started with playing his some of his old set, and grew quickly from there. Our son’s love of building and creativity for play through Legos was unmatched. They quickly became our go to hospital toy. We were fortunate enough to bring new sets to build every time he was admitted. Watching him spend those hours passing the time by building and playing was a beautiful experience to have. When our son passed away in Nov. 2024 at the age of 5 almost 6, we knew we had to give other children the same joy of Legos while spending the long days in the hospital. Building bravery one brick at a time. Plus Legos is one of their most requested toy donation, and one of the least given.

Bridget, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Bridget Britton. I am the founder and President of Jaxon’s Bricks for Bravery. When our son passed away in November of 2024. I knew immediately that I always wanted to be able to talk about him, share his name, and have a way to remember him. We started Bricks for Bravery as a way to support children spending time in the hospital or those that have medically complex health conditions by donating small unopened Lego sets to them. This meets a tremendous need as children spend long days and nights in the hospital often with little to nothing to do. A child can only do so many crafts and coloring pages. But Legos can be built and rebuilt. A child can play with the minifigs that are often in the sets, and be as creative as their imagination allows. This also minimizes screen time for kids which can be tough to do when they are bed bound for a lot of the time. Our mission is simple to donate unopened Lego sets to hospitalized children, but it is so much more than that. It honors our son Jaxon, brings joy to other children, and relieves financial burdens for the families as finding things to bring to the hospital can be expensive.

How did you build your audience on social media?

We started our social media from the ground up. Our first step was to just start a Facebook page, and from there invite all of our friends. It has been a slow process, but it is growing everyday. I would say don’t be afraid to be authentic and real. People want to see any type of content. Since ours is a non-profit we started from our son passing away sometimes we talk about him. Sometimes I have cried. Those videos don’t dominate our feed, but they are in there are a reminder sometimes. We make funny videos to promote events, as well as informative ones. We try not to make our posts too wordy. People quit reading. Find people that are good at certain parts of social media or want to learn. I love filming, editing, and being in the videos. They are just simple. I use the free version of everything. Our VP loves and is great at Canva, so she makes all of our Canva posts. Which we rely heavily on. My husband is very tech savvy so he designed our website. I can not stress enough the importance of a user friendly website. We are on all of the socials, and post on all of them. Some have better engagement than others.

Let’s talk about resilience next – do you have a story you can share with us?

It can be difficult working in the non-profit space. On each of our Lego set donations we put a QR code so patients and their families can share their story about how their donation has impacted their stay. We have struggled with getting many stories. So it is a little discouraging, but we had a child that got a donation. His mother reached out to share his story. She told me he wanted to learn all about Jaxon, and then for his birthday he asked for Lego donations to donate to Bricks for Bravery.

Contact Info:

• Website: https://www.bricksforbravery.org
• Instagram: Bricks_for_bravery
• Facebook: https://www.facebook.com/bricksforbravery
• Other: TikTok @jaxonsbricksforbravery