We caught up with the brilliant and insightful Jasheana “Jae” Hamilton a few weeks ago and have shared our conversation below.

Jasheana “Jae”, thanks for taking the time to share your stories with us today Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

I love this question so much!! (lol) as I grow, I reflect a lot on my most recent job experience and where I was mentally in that chapter of my life. I most definitely would NOT change a thing. I went from working the most random jobs!! I held two jobs majority of the time during my early 20’s. Had dreams of being a nurse. I was a phlebotomist at a plasma center when got the courage to learn to do lashes but it was just to make some extra cash. Ya girl was short on bills all time, barely making it even with 2 jobs. My phlebotomy job wasn’t all bad but wasn’t the most pleasant all at once… the people I worked with were super fun! The donors were friendly (for the most part), and I got many different perspectives and advice from people all over the world, and who came from different walks of life. My mindset at the time was naive, immature, quick to REACT. Funny thing is though, at my phlebotomist job I was in a lead position. I took orders from the supervisor and then my coworker took orders from me… the lore is absolutely crazy because it all leads me up to this very moment. And still couldn’t afford my bills with a lead position..my rent was 699. My car note 300. To mention, I was never bad with money, financials came first so that’s one thing I wasn’t immature about in my early 20s. lol but my leadership position taught me a lot about observing people, listening to understand, take constructive criticism without having a chip on my shoulder, manage my emotions, how to manage others and take charge. My growth wasn’t appreciated there, and was often taken advantage of, I needed the job so I was on top of my game. One day during covid, management at my old job showed their true colors and I walked off the clock. No back up plan. I had took a lash course a few months prior but didn’t have much clientele, only a few from the plasma center like 3 maybe 4 and was charging 30. But like I said it was just for extra cash not to rely on completely. I have a friend, who at the time told me that while I look for another job I can get more pictures for my portfolio by posting on different Facebook pages for beauty services. I did exactly that, and lashes was my bread and butter 2 months after that. Had I started any sooner, I wouldn’t be as successful as I am, I wouldn’t have the knowledge and awareness that I do when it comes to myself, how to access the deeper parts of my brain, and how to really move thru this thing we call life. There were so many things that I went thru back then that I didn’t understand at the time. Now look, the answers have came years later. And even that process isn’t even done, it’s on going. So I tell people to keep going. It’s true what they say. Everything happens for a reason. My process was slow and steady. I started at 25, I’m 30 now. 24 year old me would’ve crashed out with all the brain power I use now and would be cracking up laughing if someone told her she’s a neat freak, goes to the gym consistently, listens to jazz music with no lyrics, has an accountant, and that she travels to Miami to do lashes once a 3 days out of every month! Girllllaaaaa, you’re a traveling lash specialist and various beauty supplier now!!!

Jasheana “Jae”, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

For those who may not know me, I’m JADED JAE! The CEO of the Jadedway Lash Co & Haus Of Beauty, where all things come together for the presentation of one’s flowing force. I am currently in the space of rebranding! I got started in the lash extension industry to make some extra money and help on bills and now it pays for the billls and expenses beyond which was more than I bargained for. I got started for the money, but the drive and passion I developed for the art of it all is what made me stay. My skills continued to grow..and so did I mentally, emotionally, logically. Even the way I break down my own thoughts. Solving any issue with a client is small, and turns out great because I am a master at reading between the lines and body language, especially is a client is timid or shy. I can only speak for myself when I say my self awareness And ability to pivot are my strongest Attributes. I will check myself first…I fell that’s what we are needing more of in the world any way. As of right now, I am expanding on to new horizons with my business. I am no longer just a “lash co” I am transforming into a complete beauty power house. Eye brow design( wax,laminate, tint), lash and brow growth serum, and lipgloss are only a few of the ventures I am currently taking on to add to my service list. If any thing, that’s what I’m most proud of because the process of going from
Thought to execution is truly humbling in the best way. A true out of body experience to go from “ maybe I can” to “it’s actually happening”. I AM CAPABLE is what I repeat to myself everyday, through out the day. My brand represents, integrity, healthy boundaries, honesty, cleanliness that still represents everyone uniqueness glow!

Have any books or other resources had a big impact on you?

As a true to this book work, I can definitely give a few books that I have read over the past 3/4 years that are in my collection and have highlighter all in them.

•The wealth choice by Dennis Kimbro
•The purpose driven life by Rick Warren
•The 4 agreements by Don Miguel Ruiz
•Think and Grow rich for women by Sheron Lechter

honorable mention
•Why men love “b****es by Sherry Argov

Just trust me on that one lol

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

Mhmmmm I’m going to knock out 2 questions with this one. Walk with me. When I first started promoting myself, I was every where. Facebook, instagram, posting 6 times a day. The local nail shops, Burlington, gas stations, the malls, heck everywhere I went I had cards on me and was telling whoever would listen about me and my small shop! Making sure I engaged in person so people would get a feel of me. My captions weren’t stuck up or pretty..just me talking but in like text form. lol traction was built fast! I could barely keep up. Word of mouth and my social medias gained me a very loyalty clientele to the point it was and STILL IS hard for new clients to see me. I had to create a whole new link for them. I got comfortable and busy. I stopped posting. I was still working and was booked but stopped showing most of my work. My skills were improving. My photo taking skills improved, I invested in branding and scaling. My clientele is/ was popping! The only thing that made me stop in tracks was that clients were coming in asking for work I did years prior or showing me work from someone else’s page and I thought to myself I have done this style of lashes a few times before lol so basically I was so comfortable where I was and hated how social media was a job I stopped show casing that fact that I was indeed growing. My clientele never slowed down, but me showing off my work did. Let’s face it, people love PROOF. I had to unlearn to stop hiding in what is getting me by for now. Stop being scared of being seen, because being seen is what made me pop off and has kept me “KEPT”…so what if (I) you grow even more past what one thinks is maximum capacity? KEEP POSTING YOUR BRAND AND/OR SERVICES, PRODUCTS! Play the long game. I’m so glad I rearranged my mind frame toward promo and social media.

Contact Info:

• Instagram: @thejadedwaylashco_