We’re excited to introduce you to the always interesting and insightful Carol Morgan. We hope you’ll enjoy our conversation with Carol below.
Alright, Carol thanks for taking the time to share your stories and insights with us today. Can you tell us about a time where you or your team really helped a customer get an amazing result?
One of our biggest successes is building brand awareness for a local Atlanta developer. The overall goal was to create a robust online presence so that when people Googled his name or his companies, it would inspire immediate confidence.
The strategy starts with writing one or two newsworthy press releases a month and pitching them to specific publications. Notable media scores include Atlanta Agent Magazine, Metro Atlanta CEO, Builders Club Rewards, Atlanta Business Chronicle, Atlanta Journal-Constitution, New Home Guide, Atlanta Real Estate Forum, Gwinnett Forum, Appen Media Online, Multi-Family Executive, Atlanta Communities Magazine, KNOWAtlanta, Alpharetta Patch, Dacula Patch, City Lifestyle Atlanta, Urbanize Atlanta and REBusiness Online.
Once coverage was achieved, we shared the publication on the top business-to-business social site, LinkedIn, as well as on the client’s Google My Business. Articles were postedon corporate pages and then shared on the client’s personal page.
Just one week into the program, the results were flowing. Our land developer client started getting messages related to buying and selling land on his LinkedIn page! In fact, the Atlanta developer sent Denim Marketing President Carol Morgan the following message, “I want to let you know that you are amazing! Look at the message that I received from LinkedIn. You are already producing results!” Talk about success!”
In just 11 months the client’s personal LinkedIn presence grew from 50 followers to 1,500 – a 2,900% increase. During this same time, the Corporate LinkedIn page was created and grew to 1,005 followers. A second corporate LinkedIn page was revamped and grew from 30 to 793 followers – a 2,543% increase.
Carol , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
During my senior year at Oglethorpe University, I interned in public relations and loved it. After college, I stayed in the Atlanta area and worked for the High Museum at Georgia-Pacific Center, Atlanta Botanical Garden and Zoo Atlanta — all in PR. in 1998, I took a PR position working with real estate developers and from there, I went out on my own in 1999 and started what is known today as Denim Marketing. A thought leader in new media, digital marketing and social media, I was blogging in 2005, started using social media for business in 2006 and wrote my first social media book in 2007. This combination of content, search engine optimization and social media has proved to be a powerful solution for clients.
At Denim Marketing, we know that Jeans aren’t one-size-fits-all, and neither is quality content. We work to create a perfect fit for each client’s marketing program with a focus on public relations, blogging, social media, email marketing, campaigns and more.
Producing quality, original content takes time, and our clients appreciate our expertise in this area — either they don’t have time or don’t enjoy writing. We create content that showcases our client’s products and services and sets them apart from their competitors. Denim Marketing is a reliable, trusted partner for quality content related to home building, development and a myriad of related industries.
What do you think helped you build your reputation within your market?
My reputation and my agency’s reputation has been earned over years of being a trusted source of quality, original content for our clients. Many of our clients take the time to refer us to others in the industry and hire us again when they change jobs. Word of mouth has been a big part of our success.
Additionally, being on the cutting edge of blogging and social media since before the Great Recession has garnered much attention and respect from others. I have written three books on social media, the most recent is “Social Media Marketing for Your Business,” published by Builder Books. Many Denim team members are repeat speakers at industry events, including the prestigious International Builders’ Show and local HBAs, chambers, etc.
We’d love to hear about how you keep in touch with clients.
Communication is paramount in business, especially as a public relations and marketing firm. Clients appreciate that we do what we say we are going to do! We tell our clients what to expect, set deadlines and meet them. This goes a long way toward creating trust and brand loyalty. By setting a schedule of regular monthly meetings, we stay on track and keep clients updated with monthly reports, ROI, results and what is coming next. In addition, we send clients birthday cards and holiday gifts to let them know how much we appreciate them and enjoy working with them.
Our clients will tell you that they enjoy working with Denim Marketing because they like us; we are reliable, write well and are industry experts!
Contact Info:
- Website: https://denimmarketing.com/
- Instagram: https://www.instagram.com/denimmarketing/
- Facebook: https://www.facebook.com/DenimMarketing/
- Linkedin: https://www.linkedin.com/company/16264477/
- Twitter: https://twitter.com/denimmarketing
- Youtube: https://www.youtube.com/channel/UCNGaB6pzo1b4tAEF_anMvaQ