Alright – so today we’ve got the honor of introducing you to Kiera Malowitz. We think you’ll enjoy our conversation, we’ve shared it below.

Kiera, looking forward to hearing all of your stories today. Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?

When I first started this business, it was just me. I wanted to do something part-time that I love that helped people while working around my 3 young children’s schedules; and I LOVE to declutter and organize. Less than a year into this business, I was standing in a garage on a cold January day thinking, I need a helper so that I can organize this faster and save the client money (more people = less expensive!). Within the month I found someone through a realtor in the area that had a friend looking for part-time work after raising her 3 children. From there, she had a couple friends that were also wanting something fun to do part-time and as I grew, more women reached out to me about working for me. Some are in their ‘second act’ of careers and some are moms looking for flexibility within school hours, which is very hard to find. As a mom that left my prior career to stay home for a few years with my kids, I realized quickly through my business that this was something I could offer.

As time went on, I promoted from within my team and I now have two additional Lead Organizers aside from myself and about 10 Organizing Assistants. Everyone starts as an Assistant and I try to hire within our local communities so that we continue to support our neighbors in getting decluttered and organized. I train each person before they are ever in a home or business, and then they also get hands-on training while on the job. The best part about my business is that we have had a very natural growth and I have been extremely blessed to have such wonderful, kind women work with me.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

DFW Decluttered LLC helps busy families and retirees get decluttered and organized in both their homes and businesses. This company was a culmination of my desire to help others while also doing something that I enjoy. Before DFW Decluttered launched, I had been on my own personal journey for many years to declutter my home, especially when my husband and I combined households. I had even taken classes to help guide us through the process, not realizing that I would one day have this business. I have inherited my natural ability to organize from my mother, and I do feel it takes special people to know how to work with others in doing both decluttering and organizing. We try to always help our clients do both.

What is unique about my business is that I am a Collectibles Advisor. This means for those clients that may have something of value that they don’t want anymore but are not quite sure what to do, we try to help figure out the best way to let go of it. Sometimes it has little to no value and we will recommend donating; sometimes it’s something they will make more money selling online themselves; but sometimes I can match my client with a resource that can help them get the most for those items. I am part of a nationwide network of various resources, collectors, experts, and auction houses that allows me to find the best fit for their more unique collections or items. So when we work with a client, we have the expertise to really help them have a space that is everything they truly want or need.

I am proud of how much we do start to finish for clients. We do all the shopping when organizing product is needed; we bring bags to help with donations; we will make the donations for clients. We also have business partners we work with to help with larger donations, delivery of boxes for packing, and we help them find the best path to let go of some of their treasures so that they can make some money back in their pocket. This is very unique for our business. We want our clients to enjoy their spaces and taking the stress out of this process is what we do best!

How’d you build such a strong reputation within your market?

The key to building my reputation has and always will be to be honest and kind. Our clients sometimes have tough decisions to make when it comes to the things in their homes, and our approach is that of a non-judgement zone of kindness and honesty. We ask questions that make you think about things, but we don’t push. We want our clients to have no regrets and to feel relief and gratitude with the work we’ve done. We have been very successful in creating this! Also, many of us are involved in our communities and schools, so people see that we truly care about the places that we live in. We are great at organizing, yes, but more importantly, just as we teach our children, we want to be kind and understanding adults. Much of our business is from referrals and given how busy we are, we feel blessed that our communities see this and continue to support us!

How do you keep in touch with clients and foster brand loyalty?

The thing about decluttering and organizing is that it is never a ‘one and done.’ Life pivots, changes happen, and so it’s a process that needs attention through these seasons. Kids go off to school; kids go through different phases based on their age; kids move home; new pets come into the home; loss of family members brings their items to you; retirement and potentially downsizing happens. Because we know that real life is messy, we offer a maintenance program to all our previous clients for the spaces we have organized. We want everyone to know that as fabulous of a job that we do and they maintain, things come up! The maintenance program is as often as they like, as long as we can come every 90 days. Typically beyond 90 days we have found that we can’t maintain the space in the four hours we offer through this program, and most clients want us back sooner than that anyway!

Another way we keep in touch that our clients appreciate is we send out a quarterly newsletter that updates them on what is happening in our world as well as giving them things to thing about in the upcoming season. It may be tips on re-organzing the pantry now that the kids are back in school, or how to help an aging parent go through their things. We really try to think about what will help them best. We also occasionally send out questions to get their input because I truly value what they think of the direction of the business.

Contact Info:

• Website: https://www.dfwdecluttered.com/
• Instagram: https://www.instagram.com/dfwdecluttered/
• Facebook: https://www.facebook.com/dfwdecluttered

Image Credits
The Branding Photo Company