We were lucky to catch up with Shikeece Rucker recently and have shared our conversation below.
Shikeece, appreciate you joining us today. Being a business owner can be really hard sometimes. It’s rewarding, but most business owners we’ve spoken sometimes think about what it would have been like to have had a regular job instead. Have you ever wondered that yourself? Maybe you can talk to us about a time when you felt this way?
I ask myself this quite often! Being a business owner has its ups and downs. I say that because one day everything can go so smooth and sales are coming in but then there are days where no sales are made or barely being made and you wonder to yourself are you doing enough! You have to promote constantly to get views and reach more people. Overall I do love being a business owner because you’re creating things that you and your supporters are interested in.
Shikeece, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Shikeece Rucker and I am the owner of Boss Lips! Boss Lips was created in August 2020, the year I had my first child. It’s a cosmetic business which sells lip gloss, lashes, lip scrubs, etc. It wasn’t an easy start for me, money was needed for supplies and if something wasn’t meeting my expectation then I’d start over until I got it right. Now in 2022 I’m bringing a new look and new and improved cosmetic items. Hoping that this rebranding process will reach more faces and make this brand bigger and better than before.
How did you build your audience on social media?
When starting a business you will have to be consistent. Build business pages and make sure to promote promote promote. Whether you get 1 view or more never stop promoting your business and ideas. Show off your work everyday if possible. Build a website, provide business cards, invite everyone to see you and your work!
What’s been the most effective strategy for growing your clientele?
The most effective strategy is to promote yourself and pray always. Pray everyday that something good will happen to you and your business, promote whenever you can. Pass out business cards and go to events and share your work with customers and other business owners.
Contact Info:
- Website: www.bosslipsx.com
- Instagram: www.instagram.com/bosslips1_
- Facebook: https://www.facebook.com/shikeece.rucker