We’re excited to introduce you to the always interesting and insightful Laura Jayne Powers. We hope you’ll enjoy our conversation with Laura Jayne below.

Laura Jayne, appreciate you joining us today. How did you come up with the idea for your business?

333 Swim, although founded in 2022, was a concept decades in the making. I have the pleasure to work alongside by two sisters, Kendra and Jules, to create swimwear that feels like our home.

We grew up on a little island in Florida called Key Largo. As kids, we definitely wore bathing suits more often than regular clothes, usually taking them off only to sleep. We are blessed to have grown up in such a unique and beautiful environment and took advantage of it by spending most days of our days in the ocean. Whether it was swimming, wakeboarding, surfing, or playing mermaids, you could pretty much always find us underwater. Because of this, we know the ins and outs of swimwear: what’s functional, what’s stylish, and what’s needed to enhance this kind of lifestyle.

To get the full picture of our journey, we need to flash back to 2014. At that time, my sisters and I had started another small swimwear brand. We’d cut out bikini patterns from cardboard boxes, dusted off old sewing machines, and bought small amounts of fabric to bring our visions to life. Although we had little sewing experience and absolutely no startup experience (I was 15 at the time!), I knew my future would be in making my own swimwear. Although this business venture did not progress further, it was the foundation I needed for me to know that I’d found my passion. 8 years later, 333 Swim was born.

At 333 Swim, we’re passionate about empowering ourselves while enjoying the beautiful world around us. We value the outdoors, family, friends, making memories, eating good, sharing our journeys, and expressing ourselves. 333 Swim’s bikinis are crafted to embody each of those values and make others like us feel confident, comfortable, and happy in their own skin.

Laura Jayne, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

333 Swim was created with the dream of helping women feel confident, comfortable, and beautiful in their own skin. Swimwear can be one of the most vulnerable categories in fashion; it asks you to show up as you are. We wanted to create a brand that honors that moment and turns it into something empowering rather than intimidating.

At 333 Swim, we design functional, stylish, and ethically made swimwear, apparel, and accessories for the modern muse: women who want to feel elevated yet relaxed, confident yet comfortable. Our pieces are thoughtfully designed with flattering cuts, quality fabrics, and timeless silhouettes that move with you. We focus on creating swimwear that women actually want to live in, not just pose in.

What sets us apart is our intention. We care deeply about how our pieces fit, how they’re produced, and how they make someone feel the moment they put them on. We’re not just selling swimsuits; we’re creating a feeling: one of ease, femininity, strength, and self-assurance.

The problem we aim to solve is simple but powerful: too many women feel anxious about putting on a swimsuit. If 333 Swim can shift that narrative, even just a little, and help someone feel radiant and at home in their body, then we’ve done our job.

What I’m most proud of is building a brand rooted in authenticity and empowerment. Every collection is created with intention, inspired by warm days, making memories, and the confidence that comes from truly knowing yourself. I want our community to know that 333 Swim is about more than fashion; it’s about embracing who you are, celebrating your body as it is, and stepping into every season of life with confidence.

At its core, 333 Swim is a love letter to the modern woman, and an invitation to feel beautiful, exactly as you are.

We’d love to hear the story of how you built up your social media audience?

Building our social media presence has been both one of the most rewarding and most challenging parts of growing 333 Swim. Social media is an ever-evolving landscape: algorithms change, trends move quickly, and what works one month might not work the next. It can easily start to feel like a race you’re constantly trying to keep up with.

What we’ve learned is that the only sustainable strategy is consistency and authenticity. We continue to show up, even when engagement fluctuates, even when a post doesn’t perform the way we hoped, even when platforms shift their priorities. If you’re building a brand, you can’t hinge your motivation on metrics alone. You have to believe in your message and keep sharing it.

One of the biggest turning points for us was leaning into the human side of the brand. Showing our faces, sharing behind-the-scenes moments, talking openly about what’s important to us; that’s what builds real connection. People don’t just want to follow a perfectly curated brand; they want to connect with the people behind it. When you allow your audience to get to know you as individuals, not just a logo, it creates trust and loyalty that no algorithm can take away.

For anyone just starting out, my advice would be this: don’t wait until everything feels perfect. Start now. Share your story. Be consistent, even when it feels quiet. Focus on building community rather than chasing virality. Trends will come and go, but authenticity always resonates.

At the end of the day, social media isn’t just a marketing tool, it’s a way to build relationships. And relationships are what grow a brand long-term.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that success as a startup should be immediate and exponential.

When you’re building a brand today, it’s easy to look around and see founders who seem to skyrocket overnight, with collections selling out instantly, major influencer partnerships, and multiple launches a year. For a while, I believed that if we weren’t moving at that pace, we were somehow behind.

With 333 Swim, I had to rewrite that narrative.

I had to learn that sustainable success is often slower, and that slow doesn’t mean failing. It means building a real foundation. It means refining your product, understanding your customer deeply, staying true to your mission, and making thoughtful decisions rather than reactive ones. Growth that’s rooted in intention lasts longer than growth driven purely by hype.

In swimwear specifically, we also face the challenge of seasonality. For many customers, it isn’t a year-round purchase, which adds pressure to “make it all happen” in a short window of time. We had to learn how to stay relevant beyond just peak summer months while resisting the urge to chase trends or overproduce simply to keep up.

Unlearning the expectation of immediate success has given us patience, and patience has given us clarity. We’ve focused on authenticity, quality, and community instead of comparison. And in doing so, we’ve built something that feels aligned, steady, and real.

Now I believe that success isn’t about how quickly you rise, it’s about how intentionally you grow.

Contact Info:

• Website: https://333swim.com
• Instagram: https://www.instagram.com/333swim/
• Facebook: https://www.facebook.com/333swim/
• Other: TikTok https://www.tiktok.com/@333swim

Image Credits

Scott Paulus: Photographer