We’re excited to introduce you to the always interesting and insightful Jasmine Lewis. We hope you’ll enjoy our conversation with Jasmine below.

Jasmine, thanks for taking the time to share your stories with us today Alright, let’s jump into one of the most exciting parts of starting a new firm – how did you get your first client who was not a friend or family?

When I got started in 2018, social media wasn’t the driving force behind growth the way it is now. It existed, of course but my clientele didn’t grow from trending audios or ads. It grew from word of mouth and referrals.

I focused on doing great work on every single client who sat in my chair. I made sure my sets were neat, long-lasting, and consistent. When someone left happy, they told their sister, their coworker, their best friend. One client turned into three. Three turned into ten.

I still remember the first time someone booked me who wasn’t a friend, cousin, or a mutual connection. She said, “My coworker told me about you.” That feeling was unmatched.

Because it meant my name was traveling in rooms I wasn’t even in.
When I made my first real dollar from a complete stranger, it wasn’t even about the money. It was like… oh. This is real. Someone chose me. Someone trusted my skill enough to pay me.

Today, visibility on social media can build you fast and I love that. But my foundation was built the old-school way: word of mouth, referrals, and making sure that when you leave my chair, you HAVE to tell somebody.

That’s how I got my first real client.

Jasmine, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Jasmine, but most people in my world know me as Jas. I’m a full-time nail tech, nail educator, and entrepreneur. I’ve been in the beauty industry for almost eight years, and I started doing nails in 2018 with a passion and a desire to build something of my own.

I didn’t grow up planning to be in the nail industry. I fell into it during a season where I was trying to figure myself out. What started as something creative and therapeutic quickly became something bigger. I realized nails weren’t just about polish and designs — they were about confidence, identity, and independence. Once I saw that, I took it seriously.

Today, I operate under The Nail Drip ecosystem, which includes my nail services, my education platform (The Nail Drip Academy), and my product line. I service clients who want structured, long-lasting acrylic sets and luxury nail care. But beyond that, I educate beginner and growing nail techs who want to turn their skill into real income.

I provide:
• In-person nail services
• Beginner nail classes and group workshops
• Digital products and resources
• Ongoing mentorship through my community

The biggest problem I solve is confusion and inconsistency.
A lot of nail techs can do nails, but they struggle with structure, pricing, branding, and building a sustainable clientele. I help them refine their technique and understand the business side because talent without structure will burn you out. I’m big on teaching foundation first: proper acrylic application, clean shaping, retention, and then layering branding and marketing on top of that.

For clients, I solve the problem of rushed, sloppy work and short retention. My brand is rooted in neatness, structure, and quality. I built my clientele through word of mouth, so I’ve always operated with the mindset that every set needs to speak for me.

What sets me apart is that I’m still in it. I’m not teaching from memory, I’m teaching from experience. I still service clients. I still test products. I still navigate slow seasons, pricing shifts, and industry changes in real time. My students don’t just get theory, they get transparency.

I’m most proud of the fact that I built this from scratch. No shortcuts. No overnight viral fame. Just consistency, referrals, faith, and growth. I’m also proud of the community I’ve created. Watching women go from practicing on themselves to taking paying clients confidently, that never gets old.

What I want people to know about me and my brand is this:
I care about longevity.
I’m not here for quick hype. I’m here to help nail techs build real careers and help clients feel their best walking out of my chair. Everything I create — whether it’s a class, a product, or a post is rooted in experience, structure, and real-life application.

This isn’t just nails for me.

It’s legacy.

Are there any books, videos or other content that you feel have meaningfully impacted your thinking?

Yes, two books have significantly shaped how I think as an entrepreneur: The 12 Week Year and Think and Grow Rich.

The 12 Week Year completely changed how I approach execution. As a creative, it’s easy to have big visions and long-term goals, but this book taught me how to break everything down into focused 12-week sprints. Instead of saying “this year I’m going to grow,” I now operate in intense, structured quarters. It forces clarity, urgency, and accountability. That mindset has helped me launch programs, build communities, and execute ideas without procrastinating or over-planning.

On the other side, Think and Grow Rich impacted my mindset. It reinforced the power of belief, persistence, and definiteness of purpose. It taught me that entrepreneurship is just as mental as it is strategic. Your thoughts, self-image, and standards shape your results. That book really helped me understand that building something meaningful starts internally before it shows externally.

Together, those two resources balance me. One sharpens my execution. The other strengthens my mindset. And as a business owner, you need both — structure and belief.

Any thoughts, advice, or strategies you can share for fostering brand loyalty?

I keep in touch with clients by making sure the relationship doesn’t start and stop at the appointment or class.

First, the experience in the chair matters. I create an environment where clients feel comfortable and valued. I remember details about their lives, check in on things they’ve mentioned before, and make sure they never feel rushed. That alone builds loyalty because people don’t just return for nails, they return for how you make them feel.

Digitally, I stay connected through social media, email marketing, and my online community. I share behind the scenes content, education, updates, and personal growth moments so clients and followers feel like they’re growing with me, not just buying from me. I also prioritize consistency. When people see you showing up regularly, it builds trust.

I foster brand loyalty by focusing on quality and retention. My goal is that when someone leaves my chair, their nails last and they naturally tell someone about their experience. Word of mouth is still one of my strongest loyalty drivers.

For my students and digital clients, loyalty comes from support and transparency. I don’t disappear after a sale. I check in, provide ongoing value, and create spaces where they can ask questions and grow.

At the core, I don’t treat clients like transactions. I treat them like family. And when people feel genuinely cared for, they stay.

Contact Info:

• Website: https://www.thenaildrip.com
• Instagram: https://www.instagram.com/thenaildripper
• Other: https://www.skool.com/the-drip-mafia-4803

Image Credits

King’s Eye Media