We recently connected with Bethanie Lamb and have shared our conversation below.
Hi Bethanie , thanks for joining us today. What’s been the best thing you’ve ever seen (or done yourself) to show a customer that you appreciate them?
I recognized that the beauty guest needed more than a standard salon service; she needed confidence and self-care during an emotionally significant time.
She was preparing for bittersweet memories with her child, likely worried about numerous practical and emotional details.
A Make-A-Wish trip represents a child facing serious health challenges, making it an intensely vulnerable and precious experience for the entire family. By offering my expertise and time , I believe we transformed a routine appointment into an act of compassion.
It was my hope that my gift gave her one less concern and boosted her confidence during a time when she needed to feel her best.
More importantly, my desire was to make her feel *seen*—not just as a client, but as a person with needs extending beyond the salon chair.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
In the world of beauty and transformation, every moment tells a story. From the initial consultation to the final touches, my goal is to celebrate individuality and create lasting memories. The joy on my clients’ faces, like the radiant smile of a fresh haircut, is what drives my passion.
Every great creation begins in a unique environment. My salon is not just a workplace—it’s a sanctuary. It’s where laughter fills the air, creativity flows, and every client hopefully feels at home.
Behind the scenes, the energy is electric. Whether I’m styling hair for a special event or crafting a look for a photoshoot, each session is infused with creativity. The candid moments captured—like my playful interaction with clients or the focused concentration during a styling session—reflect the genuine relationships I forge with them.
Every client is unique, which is why I tailor my approach to suit their personality and style. The image of a woman receiving a makeover or the laughter shared during a styling session reminds me that beauty comes in many forms. It’s a privilege to contribute to their confidence and self-expression.
My work is not just about beauty; it’s about building a community.
As I continue to evolve, I embrace opportunities to share my journey.
We’d love to hear about how you keep in touch with clients.
believe it is essential to nurture client relationships. Building strong relationships with the guests and fostering brand loyalty is crucial for long-term success.
I practice social media engagement with regular post updates , special promotions that are exclusively for my VIP social media followers , and different level loyalty programs.
I regularly solicit feedback through surveys to understand the client needs and preferences.
I value their input by implementing changes based on their suggestions.
I strive to offer informative posts, videos, ans webinars that help clients solve problems or enhance their experience with beauty products.
I have created forums and groups where clients can share experiences, ask questions, and connect with each other.
How’d you build such a strong reputation within your market?
I strive to consistently deliver high-quality products and services. I truly enjoy engaging with others in the industry through events, online forums, and social media to help me connect with potential clients and collaborators, enhancing the salon’s visibility.
It is very important for me to stay current with industry trends and adapting my strategies accordingly to be proactive and responsive to market changes.
Contact Info:
- Instagram: Bethanie in the salon
- Facebook: Bethanie Brewer Salon 2 Kansas
Image Credits
Dylan Lamb