We were lucky to catch up with Marita Anderson , Starks-House recently and have shared our conversation below.
Marita , looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?
Honestly, Royalty Goddess Treasure came from trial, error, and me learning myself in real time. I didn’t sit down with a perfect business plan. I was creating because it made me feel good first.
I actually started this journey in 2021… and if I’m being real, I sat on the idea for a while. I had the vision, I had the creativity, but everything hadn’t aligned yet. And that taught me something early — timing really is everything. I learned how to stop forcing and submit to the flow of what was meant for me, and just be present while it unfolded.
Before RGT even became a brand, I was already experimenting — yoni products, vegan lip gloss, bath salts, rituals… just things that helped me feel feminine, grounded, and beautiful in my own space. But the real spark happened when a friend randomly told me to drive to Houston. I get there and he has a whole building full of products. Boxes everywhere. He literally filled my car up like, “Take this and do something with it.”
When I got home and started going through everything, I found candles and rhinestones… and I swear my brain just lit up. I didn’t see random supplies — I saw something I could create. That was the first time I felt like, “Okay… this isn’t just a hobby. This is something.”
At the same time, my personal life was shifting heavy. 2021 was a deep year for me. Anxiety, relationship changes, really facing myself… I had to unlearn a lot and rebuild who I was. I got into meditation, yoga, healing work — and I won’t lie, it felt like losing myself before I found myself again.
But that’s really where RGT was born.
It became more than products. It was self-connection. It was confidence. It was me saying, “If these tools helped me come back to myself, they can help somebody else too.”
And now here we are in 2026… and it feels like the gap just closed. Like everything I was growing through quietly is finally birthing in real life. That waiting season mattered. That alignment mattered.
So when people see candles or body care, I see reminders. I see rituals. I see a woman choosing herself again.
And that’s why I say Royalty Goddess Treasure isn’t just something I sell… it’s something I lived first.
Marita , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Marita Anderson Starks-House, also known as Queen Sweetssz, also go by Velu’Ra Aya’Ra … ( I wear many crowns ) I’m a creative entrepreneur, music artist, and founder of Royalty Goddess Treasures. Everything I create is rooted in transformation — whether that’s through music, wellness products, or business.
I got into this space through lived experience. In 2021, I went through one of the most transformative seasons of my life. I was rebuilding myself emotionally, spiritually, and mentally. During that time, I turned to meditation, self-care rituals, and creativity as a way to reconnect with who I was. What started as personal healing slowly evolved into purpose.
Royalty Goddess Treasures was born from that journey. It’s a spiritual luxury body care and ritual brand centered around self-connection, feminine power, and intentional living. From candles to body care and ritual tools, the goal is simple — to help people remember who they are. I don’t just sell products. I create experiences that encourage confidence, reflection, and self-worth.
At the same time, as a music artist, my sound reflects resilience and self-made energy. My lyrics speak on loyalty, growth, survival, ambition, and standing ten toes down in your truth. I don’t create personas — I document evolution.
What sets me apart is that everything I build, I’ve lived first. I’ve experienced anxiety, identity loss, rebuilding seasons, and starting from scratch. I’ve learned through trial and error. I understand what it feels like to question yourself — and what it takes to rise again.
The problems I solve aren’t surface-level. I help people reconnect with themselves — emotionally through music, spiritually through ritual, and practically through structure and discipline in business. My brands are extensions of my journey, and my audience connects because they see authenticity.
What I’m most proud of isn’t just launching products. It’s having the courage to evolve publicly. It’s learning patience. It’s understanding that timing matters and growth isn’t rushed.
If there’s one thing I want people to know about me and my work, it’s this: everything I create is intentional. It’s built from experience, alignment, and faith. I don’t move from ego. I move from purpose.
What’s a lesson you had to unlearn and what’s the backstory?
That’s a powerful direction. The core idea is strong — identity, independence, redefining belief systems, and recognizing your parents’ humanity. For an interview though, we want it to land grounded, thoughtful, and relatable… not like you’re rejecting everything, but like you matured into your own understanding.
Here’s how I’d shape it so it sounds wise, self-aware, and still very you:
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One of the biggest things I had to unlearn was living from everyone else’s expectations of who I was supposed to be. For a long time, I was trying to fit into versions of myself that made other people comfortable — what success looked like, what acceptance looked like, what “doing life right” was supposed to mean.
I also had to unlearn the idea that there was only one path or one definition of how life should look, because growing up, you naturally mirror what you see. As I got older, I realized my parents were learning life in real time too. They didn’t have all the answers — they were navigating just like we were. But what they gave us that mattered most was unconditional love, and that foundation made me who I am.
I also went through a period where I questioned beliefs I had adopted without fully understanding them. I started asking myself what I actually believed, what felt true to me, and what aligned with the life I wanted to create.
That process helped me realize that I have a voice in my own story. I’m not here just to follow a script — I’m here to grow, evolve, and create intentionally.
Unlearning those things didn’t make me lose myself. It helped me find myself. It gave me the confidence to move with purpose instead of pressure, and to build a life and businesses that reflect who I really am, not who I thought I had to be.
How did you put together the initial capital you needed to start your business?
In the beginning, my business wasn’t funded by investors or large capital — it was funded by resourcefulness, creativity, and belief in what I was building. I started with what I had access to and learned how to stretch every dollar.
A big turning point came when a friend invited me to Houston and allowed me to take inventory he had — boxes of products, materials, and supplies. That gave me the opportunity to start creating without the pressure of having to buy everything upfront. I used what I had, experimented, and reinvested anything I made right back into the business.
At the same time, I was funding things personally — working, saving, and being intentional with where my money went. I didn’t wait for everything to be perfect. I started small, learned through trial and error, and allowed the business to grow as I grew.
That experience taught me discipline. It taught me how to build without relying on outside validation or funding, and how to create value before expecting profit.
Even now, I carry that mindset. Every step forward has been intentional — reinvesting, learning, and building sustainably instead of rushing. It gave me a strong foundation and a deep respect for the process of entrepreneurship.
Contact Info:
- Website: https://Www.Veluxefinancialgroup.com
- Instagram: @Royalty_goddess_treasure
- Facebook: Royalty Goddess Treasure
- Youtube: @queensweetssz
Image Credits
Some of these photos are credited by Terrell Swinton