We caught up with the brilliant and insightful Derick Pope a few weeks ago and have shared our conversation below.

Hi Derick, thanks for joining us today. One of the most important things we can do as business owners is ensure that our customers feel appreciated. What’s something you’ve done or seen a business owner do to help a customer feel valued?

I built my company with the customer in mind. When I first started it in 2019, I researched several companies in my industry to see what all the negative complaints and reviews were and structured mine to excel in those.

The biggest things I noticed was that clients wanted content and strategies that actually gained revenue and not just looked cool or trendy. They wanted vendors that are timely with integrity to execute on their investments.

When we work with a client, it’s a partnership. Yes, we are for profit, but it’s our client’s profit first. If we feel that a project won’t push them forward, we will let them know. I’ve provided tons of clients with business consulting and operations strategy insight because I want to see them win. The more they win, the more we win.

Specifically, we just recently helped a client structure their entire business course: from content & social strategy, to their org chart and business plan. Understanding that the more courses they sell, the more they will need our marketing support. We even helped train some of their current staff. It’s amazing seeing a client’s project soar far higher than they ever expected.

Derick, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I run one of the top video marketing agencies in Georgia. I attribute much of my success to God, my business coaches, and the tenacity I developed playing basketball for 18 years — including one year professionally in Germany.

I entered the industry through basketball. After playing professionally, I initially thought I wanted to become a basketball trainer. Social media was a major part of that journey. Posting quality content and studying digital strategies propelled me forward quickly. Small businesses and peers began noticing the results I was generating and asked for help.

I started investing heavily in learning how to truly drive results for other businesses — and the rest was history. I took a major risk and invested nearly all of my savings into hiring a business coach, and it became one of the best decisions I’ve ever made.

Today, we’ve built a recognizable brand across Georgia and accomplished milestones I’m incredibly proud of — from working with Fortune 500 companies to producing Super Bowl commercials and national campaigns.

Our core capabilities include Social Media Management & Strategy, High-End and Social-First Video Production, Influencer Marketing, and Paid Advertising.

Have you ever had to pivot?

I’ve had to pivot twice in my career: Covid and now with the rise of AI and social media.

Covid, my business went to near zero, before myself and my peers in my mastermind group all shared alternatives that were working. That became one of my best revenue years to that date.

Something that shifted during Covid was the rise of TikTok and everyday content creation. Many people who would never pick up their phone and record a video, used the quarantines and lockdowns to do so. This caused a surge of desire for native, phone-shot content. We had to shift to make sure to accommodate that style of content for businesses.

Today, AI is making processes much cheaper and faster in the creative and marketing process. We are getting requests for AI content quotes and are seeing businesses implement AI heavily into places where a human used to only be able to do. Now, we show businesses how to incorporate AI to save them money and increase our bottom line.

What’s been the most effective strategy for growing your clientele?

I have had the pleasure of maintaining some of the same clients for years — even some since we first started.

This is from maintaining personable crews and doing work with care. Our clients feel confident that they can trust us to completely take a project off their hands with minimal input from them and still excel. Being the expert in several niches including: attorney law, education, health & wellness, manufacturing and more allows us to deeply understand clients need and increase their leads.

This causes them to share their successes with peers and our review platforms. The reviews that we post on our website and popular business listings help clients to trust working with us.

Contact Info:

• Website: https://www.higharcmedia.com
• Instagram: https://www.instagram.com/derickpope2
• Youtube: https://youtube.com/@higharcmedia?si=VnPsvId44EFHI5xu