We recently connected with Naimi Salazar and have shared our conversation below.

Hi Naimi, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

Everybody has a different definition of success, for some is m0ney, for others it might be fame, but for me it would “not working” any day of my life because I truly love what I do. The most important mindset to be successful is to always be true to yourself, don’t try to please other people or work on other people’s goals, instead think of yourself and your plans first. Secondly, if I have learned anything in this entrepreneurship journey is to always keep trying, even when you feel like everything is failing, keep trying, keep pushing, hard work always pays off. And finally, always be on the lookout for new opportunities, you never know when the next big project or an important connection might happen, tell everybody you know about you do, people love talking!

Naimi, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Naimi Salazar and I am the owner of Operation Organize – Home Organization Services. I started this business in 2020. When Covid-19 hit, I was left without a job so I had to figure out what to do next. That’s when, while scrolling trough Instagram, I saw the great potential of this amazing business. I decided to work with other companies that offered the same services in order to get some basic knowledge and a year later I was ready to take on my own clients.

I am passionate about helping others feel positive, encouraged, and excited in an organized and
peaceful space. I want my clients to be able to enjoy their homes and that they can think of them as a refuge from the outside world.

Being in an unorganized home can feel so overwhelming; when there are no proper structures in place is hard to even do basic tasks like cleaning or cooking. When items aren’t in the right place for efficiency; you can’t pull your car into the garage; you’re constantly looking for pot tops or pillow cases, money is spent over and over on the same items because they can’t be found; or another item is placed in the “no purpose” junk drawer.
I consider myself a creative problem-solver, I use strategies to plan and manage every project that will allow my clients to see their spaces in a whole different light, these spaces will be efficient and will bring joy when looked at. With client’s priorities in mind, I make spaces more efficient, attractive, and yes ORGANIZED!

One of the main qualities that sets me apart from other organizers is that I will be with the client every step of the way, I will help and guide them trough the best course of action for their particular needs, plus I am a full service organizer: I will declutter, categorize, organize, shop for product, take on trash and donations so clients don’t have to even lift a finger! I am very proud of the job my team and I do, and I am very excited to see what the future holds for Operation Organize.

How’d you build such a strong reputation within your market?

In 2022 everything is about social media. If you are not on Instagram, Facebook, TikTok, you don’t exist. I believe having a good presence in the different platforms will help you build rapport with future clients. A relationship with a home organizer is personal, they will be going trough your clothes, food, personal items, etc. you want to make sure this is a person you can trust. And to start building that relationship you need to know more about them and how to do that without spending tons of hours talking to them? You stalk them on social media, read their reviews, how much people interact with them. etc. To build a real life community is important to build an online community first.

What’s a lesson you had to unlearn and what’s the backstory?

“I will lower my prices because clients say it’s too expensive” It has been hard for me to understand the concept of charge what you are worth. Home Organizing is a luxury service, it is not for everybody because not everybody is ready to take the next step and commit to a life changing solution. It is important for entrepreneurs to know their worth, we are not only charging for our time, we charge for all the time we have spent researching, studying and practicing to get to the level we are today.

Contact Info:

• Website: www.operationorganizefl.com
• Instagram: https://www.instagram.com/operationorganizefl/
• Facebook: https://www.facebook.com/operationorganizefl/

Image Credits
all my images