We recently connected with Colleen Lindberg and have shared our conversation below.

Colleen, thanks for taking the time to share your stories with us today Almost all entrepreneurs have had to decide whether to start now or later? There are always pros and cons for waiting and so we’d love to hear what you think about your decision in retrospect. If you could go back in time, would you have started your business sooner, later or at the exact time you started?

I started my business back in May of 2010 …. wild to think it’s been that long.

Looking back, it was one of those now or never moments. I didn’t overanalyze it, I just felt the pull and trusted myself enough to leap.

And while I’m proud of that version of me… there’s definitely a part of me that still wonders what would’ve unfolded if I had started sooner or aligned sooner. Maybe it would’ve accelerated everything or maybe I needed every messy chapter exactly as it was. (I tend to believe the latter.)

In the beginning, I was doing what a lot of entrepreneurs do — running around trying everything, saying yes to every opportunity, trying to get seen, trying to make it work. It was full survival mode energy.

If I could go back, I would have tightened the business foundation sooner. I would’ve slowed down long enough to get clear, instead of hustling to be everywhere. Alignment would’ve saved me time, energy, and confusion — and I know it would’ve amplified the impact and revenue earlier on.

And honestly?
I would’ve hired a coach way sooner.

That alone would’ve shortened the timeline significantly.

Colleen, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I didn’t plan to become an entrepreneur, I kind of landed here. Sixteen years ago, I got this intuitive hit that said, “You need to start now.” And instead of overthinking it, I trusted it. At the time, my work was very structured: leadership development, strategic growth, culture design in corporate environments, all very tactical and logical.

But as I grew and evolved in the business, I could feel there was something missing. It wasn’t obvious at first. It was more like a quiet knowing that kept getting louder. Then in 2020, it all clicked… leadership wasn’t just about strategy or performance. It was about identity, alignment, and soul-level purpose. That realization shifted everything. From there, my work became about helping people build businesses and lives that actually match who they are, not who they think they need to be to succeed.

Today, I support leaders and entrepreneurs by helping them clear the energetic patterns, belief systems, and generational imprints that block their ability to grow. A lot of people are stuck in doubt right now, doubting whether they can make it work, doubting if they can trust their voice, doubting that a business can fully support their life. I work with that doubt and the scarcity underneath it. I help them remember their worth, their power, and their capacity to build wealth while staying deeply aligned with their mission.

What sets my work apart is that it’s not just mindset and it’s not just strategy, it’s the deeper energetic alignment that most people skip. I can feel where someone is blocked and help them shift it, emotionally, energetically, and strategically so they can step fully into the leader they know they’re meant to be.

What I’m most proud of isn’t just the business growth, it’s who I became in the process. I’ve lived every part of this journey. I’ve been in the moments where the money wasn’t there. I’ve questioned whether I was allowed to take up space. I’ve had seasons where I dimmed my voice just to get by. And I’ve also had the breakthroughs, the worthiness work, the identity expansion, the moments where I finally chose alignment over fear and those moments changed everything.

So if there’s one thing I want people to know about me and my work, it’s this:

I understand because I’ve lived it.
And now I help others move through it, not slowly, not in circles, but powerfully and intentionally so they can lead, create, and build from who they truly are, not from fear or survival.

What’s a lesson you had to unlearn and what’s the backstory?

One of the biggest lessons I’ve had to unlearn in my entrepreneurial journey is the belief that I wasn’t worthy.
Worthy of money, worthy of success, worthy of visibility, worthy of leading others, and worthy of holding the level of impact I now carry. It showed up at every stage of business.
Every time I reached a new level, a higher revenue goal, larger audiences, higher-caliber clients, another layer of unworthiness surfaced. It didn’t matter whether I had already proven myself or created results; there was always a part of me questioning whether I deserved it, whether I could hold it, or whether I was “enough” to sustain it.

That pattern wasn’t random… it was conditioned.

It came from generational beliefs, early childhood messaging, the school system, corporate authority figures, and mentors who projected their own limitations. Over time, worthiness became something I thought I needed to earn instead of something that existed simply because I did.

Unlearning that has taken intention, inner work, and repetition.

I’ve done deep energetic clearing work, releasing ancestral imprints, dismantling belief systems, and healing experiences where I was told I wasn’t capable, too much, or not enough. I’ve had to meet the shadow versions of myself.
The version afraid to be seen, afraid to succeed, afraid to fail, afraid to be judged. And instead of avoiding those edges, I learned to sit with them, understand them, and release the hold they had on my identity.

But the most powerful part of this journey has been the daily choice.

Every single day, I choose a new narrative:
I am worthy of all of it.

Worthy of running a multi–seven-figure company.
Worthy of serving powerful clients.
Worthy of being seen fully, without shrinking, filtering, or performing.
Worthy of wealth, influence, and leadership.

Not because I’ve earned it but because I finally understand I never had to.

What I’ve learned is that worthiness isn’t a milestone, it’s a decision. And the more I’ve embodied that truth, the more my life, my leadership, and my business have expanded in alignment with it.

How did you build your audience on social media?

Building my audience online didn’t happen overnight and truthfully, it didn’t happen because I had a strategy in the beginning. It happened because I finally made the decision to show up.

When I first started my business, social media wasn’t really a business tool. Back in 2010, Facebook wasn’t being used the way it is today, and Instagram wasn’t a platform for thought leadership, branding, or client attraction. It took a few years, around 2015–2017 before I really started exploring social platforms as part of my business. And even then, I resisted. Showing up felt vulnerable. Sharing my work publicly felt intimidating. But eventually, I realized that hiding wasn’t aligned with the impact I was here to make.

Once I committed, everything began to shift.

The first key was consistency…. showing up even when I didn’t feel ready or inspired.
Not from force, but from devotion.
The second was alignment… not posting just to post, but sharing content that carried intention, depth, and energetic resonance.
And the third was truth…. letting myself speak without watering down my message to make it more palatable, more acceptable, or more comfortable for others.

When my content stopped being curated for approval and instead embodied authenticity, clarity, and conviction, people began to notice. My audience grew. Opportunities expanded. I was invited onto podcasts, summits, features, and panels. Clients found me through my posts, my voice, my message not through ads or formulas.

If someone is just beginning their social media journey, my advice is this:

📌 Show up consistently.
Not when it’s convenient but when it’s aligned.

📌 Share content with meaning.
Your energy matters more than the algorithm.

📌 Speak your truth fully.
Your audience will connect to your authenticity, not your perfection.

Your presence online isn’t just content, it’s an energetic fingerprint. And when you show up as the truest expression of your work and identity, the right people will always find you.

Contact Info:

• Website: https://linktr.ee/lightpreneurs
• Instagram: https://www.instagram.com/thecolleenlindberg
• Facebook: https://www.facebook.com/clindbergconsulting
• Linkedin: https://www.linkedin.com/in/colleenlindberg/
• Youtube: https://www.youtube.com/@ColleenLindberg
• Other: Light Warriors Unleashed Podcast
  

Image Credits

Credit: Hanna Davies Photography