We were lucky to catch up with Chrissy recently and have shared our conversation below.

Chrissy, thanks for joining us, excited to have you contributing your stories and insights. What were some of the most unexpected problems you’ve faced in your business and how did you resolve those issues?

One of the most unexpected challenges in my business came after I was thrust into the global spotlight because of my identical twins. Their story spread worldwide in a matter of days. It was the first time I saw how fast visibility can escalate and how unprepared most people are when it arrives. I received a wave of attention, but also a wave of poor advice from people who claimed to understand how to help us achieve our goals. I invested in the wrong guidance, spent money on the wrong things, and had to rebuild our public presence from scratch.

That moment shaped the agency I run today. It taught me that recognition without strategy creates confusion, and confusion drains momentum. It also showed me how often entrepreneurs and authors walk into the same trap. They seek impact, but the support around them pushes tactics instead of clarity.

Another major challenge came later, when several clients fell behind on payments at the same time. It created financial strain during a season when I was determined to pay my team well and deliver at a high level. Cutting corners or scaling back the quality of our work wasn’t an option.

To move through it, I approached the problem from two angles. First, the practical side. I restructured our offer suite, tightened payment terms, and built stronger onboarding systems so clients had clearer expectations, and we had steady, predictable revenue. I also aligned our services around frameworks that created consistent outcomes, making it easier for clients to see the value of staying current.

Second, the internal side. I grounded myself in faith and leaned on principles that align with quantum science, mainly the idea that your focus, energy, and assumptions influence the outcomes you create. I shifted from fear and reactivity to steadiness and expectancy. I acted like a business already operating at the next level, instead of performing from a place of scarcity. That change accelerated the practical solutions. Payments began to flow, opportunities expanded, and the agency grew stronger through the process.

Both experiences reshaped how I lead. They pushed me to build a strategic, values-led agency that operates with clarity and conviction. And they reaffirmed that outcomes change when your strategy and your being are aligned.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Chrissy Bernal, founder and CEO of Be a Better Brand, a brand architecture, marketing, and PR agency that helps ambitious women, authors, and thought leaders build clear, credible, and lasting visibility. I blend brand strategy, marketing, and publicity into one ecosystem so clients grow in a way that creates trust, opportunity, and long-term authority.

My entry into this field was unconventional. Years ago, my identical twins drew worldwide media attention because they’re the only set of twins like them in the whole world. (even Guinness World Record Book concurs.) Overnight, I was managing public interest, media inquiries, and the pressure of a story spreading faster than I could control it. I learned in real time how powerful visibility can be, and how costly it becomes when you don’t have the right guidance. That experience is the spark behind the work I do today. I’m committed to helping others avoid the same mistakes and build brands that feel grounded, strategic, and authentic.

At Be a Better Brand, we provide brand architecture, marketing systems, book launch strategy, and comprehensive PR campaigns. Our clients are authors, experts, founders, and organizations that want to expand their reach without the chaos that normally accompanies the journey to being known. I help them clarify their narrative, package their expertise, and build a visibility engine that’s strong enough to carry a book, a platform, or a movement. Essentially, we build magnetic brands.

The problems we solve often come down to clarity and structure. Many clients come to us with scattered messaging, inconsistent content, or a brand that doesn’t match the level of work they produce. Others have a great story but no system to get it in front of the right people. We help them identify what they want to be known for, why their work matters, and how to communicate that in a way that builds trust and authority. From there, we build PR angles, book launch maps, visibility plans, and content strategies that move them toward meaningful growth, not busy work.

What sets my agency apart is the way we treat branding and PR as one system instead of separate tasks. We don’t chase random tactics. We build an intentional brand ecosystem rooted in strategy, values, and measurable results. I also bring a lived understanding of visibility. I’ve experienced both the opportunities and the pressure that come with being in the public eye, and that perspective shapes how I protect and elevate my clients’ stories.

I’m most proud of the brands that come through our programs and finally feel seen. They step into their expertise with more confidence, more clarity, and more control over their message. I’m committed to helping heart-led brands lead with authority, communicate with precision, and build a presence that creates lasting impact.

What I want potential clients and followers to know is simple. Your story, your work, and your expertise carry weight. When your brand is clear, strategic, and rooted in the truth of who you are, visibility becomes a tool for legacy-level impact. My job is to help you build that foundation and grow a magnetic brand with intention.

What’s a lesson you had to unlearn and what’s the backstory?

A lesson I had to unlearn was that hard work alone creates growth. I grew up believing that if I pushed harder and carried more, the results would follow. That belief helped me survive some very difficult seasons, but it eventually became the thing that limited me.

For years, I treated success like a math equation. If I increased effort, I expected the outcome to rise in direct proportion. When I started my agency, that belief pushed me into survival mode. I took on too much, over-delivered to prove my value, and tried to control every variable. I ended up exhausted and frustrated because the results never matched the amount of force I applied.

The shift began when I reached a point where the pressure stopped being sustainable. Several clients fell behind on payments at once, and no amount of effort could fix it. I remember sitting with the fear and realizing that I had been operating from a belief that everything depended on me. My faith told me that wasn’t true. The science I study reminded me that our internal state shapes our external outcomes. Both pointed to the same truth. Force was closing doors I needed to open.

I decided to release the belief that effort equals worth. I stopped working from pressure and started leading from alignment. Instead of reacting to every problem, I grounded myself in faith, elevated my expectations, and acted as if the business was already operating at the level I wanted to reach. As I shifted my state and my decisions, payments caught up, new opportunities opened, and my team moved into a stronger, more grounded rhythm.

The real lesson was that strategy matters, but so does the state you build it from. When your internal world is strained, your external results follow the same pattern. When you shift into clarity, trust, and higher standards, your patterns change. So do your outcomes. “What you think about, you bring about.”

Unlearning the belief that I had to push my way to success opened the door to leading with more strength, more peace, and better results. It is a lesson I return to often, and one I teach my clients when they feel stuck or overloaded.

Have you ever had to pivot?

A major pivot in my business happened when I finally calculated how much time I was losing to proposals. I was pouring hours into custom documents, strategic outlines, and detailed plans for people who were still deciding whether they were ready to invest. It ate entire days of my schedule and pulled focus from the clients who had already committed. The moment I saw the pattern clearly, I knew it was unsustainable.

I replaced proposals with paid clarity sessions. That one shift gave me back control of my time and set a clear standard for the type of clients we work with. It created a process where we could diagnose their needs, outline a direction, and make recommendations from a position of partnership rather than performance. It also filtered out anyone who wasn’t serious about taking action.

The decision was grounded in faith and in the principles I study around focus, expectation, and alignment. I had been operating from the belief that more effort equaled more opportunity. Once I let go of that mindset and raised the standard, the quality of the business rose with it. Clients showed up more prepared. Conversations became more productive, and our agency grew with more stability and less strain.

That pivot reshaped how I operate. It protected my time, strengthened my positioning, and attracted clients who value strategy instead of free labor. It also reinforced something I now teach often. Growth usually happens when you release the habits that dilute your energy and step into a higher standard for yourself and your work.

Contact Info:

• Website: https://beabetterbrand.com
• Instagram: https://www.instagram.com/chrissybernal
• Facebook: https://www.facebook.com/Chrissybernal
• Linkedin: https://www.linkedin.com/in/chrissybernal
• Youtube: https://www.youtube.com/@ChrissyBernal
• Other: https://podcasts.apple.com/us/podcast/finally-seen/id1823745851