We recently connected with Jessicka Anne and have shared our conversation below.

Hi Jessicka , thanks for joining us today. One deeply underappreciated facet of entrepreneurship is the kind of crazy stuff we have to deal with as business owners. Sometimes it’s crazy positive sometimes it’s crazy negative, but crazy experiences unite entrepreneurs regardless of industry. Can you share a crazy story with our readers?

“One of the craziest experiences I’ve had in business was actually the moment that reminded me of a truth that changed everything.”

I’d been in a functional freeze for close to 12 months — just grinding, spiralling, and trying to get myself moving again. So I decided to run what I lovingly call my “Hail Mary” one-day event. It was my first time hosting anything like it, and the week leading into it was an absolute comedy of errors. Anything that could go wrong, did.

The day before the event, I even got bitten by a tick. So I’m up until 2 a.m. prepping, exhausted, anxious, but determined to pull it together.

The event itself had a full room — which felt like a win in itself. The first session went fine. The second session was where I’d planned to pitch this offer I’d created behind closed doors… thinking it was clever, thinking it would sell easily, not because it was something I genuinely wanted to run.

So I deliver what I thought was great value, I move into the pitch, I hit the moment of the hand-raise: “Who wants it?”

And then:
Thirty eyeballs. Zero movement. Absolute silence.

It felt like time stopped. My heart sank straight into my stomach. I put my hand down and very quickly dismissed the room for a break because I genuinely didn’t know how I was supposed to walk back into that space after that moment.

I remember pacing the room thinking, “How the hell am I ever going to recover? We’re only halfway through the day. I’ve just bombed, publicly, in front of an entire room.”

My thoughts were like a runaway freight train.

And then something landed.
I realised: I still have half a day left with these people. And if anyone was going to walk back into that room after the break, I wanted the rest of the day to be worth it for them.

So I stopped making it about me. I made it about them.

Surprisingly, every single person returned. I don’t know if they were curious, invested, or just waiting to see if the train wreck continued — but they all came back. And the session I delivered after that break was one of the best of my entire career up until that point. I was fully present. Totally in service. Completely out of my own way.

I didn’t make a single sale in the room that day.

But in the weeks after, that event generated over $70,000 in sales… and expanded my network in a way that later added another six figures in sales.

So I went from completely bombing on stage — like worst-case-scenario bombing — to creating one of the best financial and energetic outcomes I’d ever had.

And honestly, it re-anchored me one of the biggest lessons in my entire career:
When you get out of your own way and return to genuine service, everything realigns.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Jessicka Anne, founder and head teacher at the Artemisia Alchemical College (formerly Artemisia Energetics Academy). And the creator of the school’s signature modality, the Shamanic Shadow Work Method™. At its simplest, my work helps coaches, practitioners, and entrepreneurs strip back the internal noise that distorts their leadership so they can actually do the work they’re here to do – with confidence, skill, and authority.

Most of the people who find their way to me are already highly capable. They’re smart, intuitive, and often quietly visionary. But there’s usually a moment where they realise that the strategies, the mindset work, or the surface-level “fixes” they’ve relied on no longer meet them at the depth they’re seeking. They want something that helps them understand themselves more fully, not just to grow their business or refine their craft, but to live and work in a way that actually feels congruent. That’s the space I work in.

My path into this work wasn’t something I consciously set out to build. Looking back, I can see the series of synchronicities that led me here. That said, I’ve always been interested in why people are the way they are – what drives them, where we hide, and what actually creates genuine change. I’ve always been drawn to the mechanics behind human behaviour – the why behind the why.

The turning point for me fully stepping into this work, though, came when I lost my late husband to pancreatic cancer when he was only 36. This devastating loss taught me a profound lesson about the fragility and resilience of life: it made me realise that we never know how long we have, and we owe it to ourselves to not only know ourselves, deeply, but to live a life authentic to who we truly are.

Grief stripped everything back to what’s real, pushing me to more deeply understand human behaviour, the nervous system, trauma, energetics, and the deeper layers that shape our lives. Through this journey, I realised that accepting and facing our pain can pave the way for genuine healing and transformation.

I went from the fitness industry into studying more than 14 different modalities, and when I started integrating energetics with shadow work, everything changed. The way people responded, the speed of transformation, it was undeniable. One of my early clients went from barely being able to walk from one end of her house to the other to walking five kilometres without pain. It was the moment I realised I couldn’t unsee what was possible. This was the work I was meant to be doing.

These days, I work with people who have a strong sense that they’re here to do something more, whether that’s building a body of work, refining their facilitation, or finally owning the intuitive gifts and wisdom they’ve been downplaying. A big part of what I support them with is removing what I call the “Energetic Handbrake,” those internal barriers that make them question their capability or quietly self-sabotage: the self-doubt, the “why me?” or energetic upper limits that show up right at the point of expansion. I help them return to the truth of who they are so they can lead from a place that feels grounded, powerful, and genuinely theirs.

I also work a lot on energetic capacity, helping people build the internal structure required to hold more visibility, more responsibility, more income, more influence. I have worked with clients running six-figure to eight-figure businesses, and the consistent theme is this: your external expansion will always match your internal capacity. When we work at the energetic and shadow level, everything else becomes easier to sustain.

Facilitation is another core pillar of my work. I believe truly exceptional practitioners are the ones who can hold the full depth of a room or a client, not just mentally, but energetically and emotionally. I help people refine their craft so their work carries their unique imprint, rather than feeling borrowed or generic.

Our main offering is the Artemisia Energetics Practitioner Certification. It’s a high-level training for coaches and practitioners who want true mastery in facilitation, energetics, and shadow work – the kind of mastery that actually shows up in how you hold the room, not just in what you’ve studied. It’s for people who know that working across all five levels of being is essential to creating real, lasting change. Alongside the certification, I offer 1:1 mentorship for a small group of clients working on larger visions or legacy projects (whether that’s their own modality, signature program or book), and we also run immersion experiences like The Alchemist for those wanting a powerful group environment.

What makes our approach unique is the seamless integration of the practical and the spiritual. My clients often describe me as “the witch with her feet on the ground.” Our work is grounded, clear, and intuitive; the kind of work that can meet them in the depths without losing the clarity of what needs to happen next. And the unique combination of shadow work, energetics, and embodied leadership creates results that are both transformative and tangible. Clients have hit their first $250k month in their coaching business, stepped onto global stages, or found the confidence to bring long-held creative visions to life – not because they became someone else, but because they finally felt capable of standing in the magnitude of their vision.

What I’m most proud of is the calibre of practitioners who come through our school. They’re already skilled when they arrive — and they leave with a level of refinement, integrity, and depth that amplifies the impact they’re already making.

For me, that matters. I’m not here to churn out practitioners. I’m here to lift the standard of this industry, to support people who genuinely care about their craft and want their work to be grounded, ethical, and capable of holding real depth.

And if there’s one thing I’d want to leave you with, it’s this: you don’t need to become more or just “try harder” to step into your potential. You need to come home to who you already are and learn to lead from that place. Everything we teach is built around that truth.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think giving myself permission to be weird.
Visionaries and pioneers are often the people creating something that hasn’t necessarily be done before.
Sure we can borrow from other similar maps but when you are fully trusting a vision, sometimes the existing blueprints don’t always fit.

It’s caused me some grief at times (old outsider stories) as well as questioning whether I’m being crazy.
But it always tends to work out that when I lean in and trust those impulses, even if they are weird, that are when people most connect with me.

It’s given me a reputation of being someone who is honest and willing to stand against the tide – two very important qualities in leadership.

What’s worked well for you in terms of a source for new clients?

Referrals.

When you are someone who values and prioritises relationship, the ripple effect is that people feel safe to send you people.

It also helps when you are someone who delivers on your commitments and rewards the people who send clients your way (I have referral programs in place within my business).

The caveat is that referrals can be inconsistent, so it’s important to not rely on them solely.

Contact Info:

• Website: https://jessickaanne.com/
• Instagram: https://www.instagram.com/thejessickaanne/
• Facebook: https://www.facebook.com/thejessicaanne0
• Other: https://open.spotify.com/playlist/342sfomCeETJc1krwg8rwR?si=d448f57c57484c95
  Playlist of podcasts featuring me