We recently connected with Jasmine Phinex and have shared our conversation below.

Jasmine, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

My name is Jasmine Phinex. I am an educator, a mother, and an entrepreneur, and Serenity Nail Polish was created in the summer of 2020 during a time when the entire world was forced to pause.

As schools shut down and daily routines shifted, I found myself spending more uninterrupted time at home with my daughter, Serenity. What could have been a moment filled with fear and uncertainty slowly transformed into a season of rediscovering simple joys and building deeper connections. In the quiet of those long days, I began to notice something about my three-year-old that brought light into our home. Every time I painted my nails, she would watch with fascination. Every time she saw a bottle of polish, her whole face lit up. And every day, without fail, she asked if we could paint our nails together.

What began as a small distraction quickly became our shared ritual. Sitting together, choosing colors, brushing on polish, blowing our fingers dry, and admiring our work became our calm in the midst of chaos. It was never about looking perfect. It was about connection, creativity, and the comfort of spending meaningful time with someone you love.

There is one moment from that summer that will always stay with me. After we used up the very last drop of our nail polish, Serenity looked at me with her hand planted firmly on her hip and said, “Mommy, it’s no more nail polish. We need to go to the store.” Amused, I asked her, “What store should we go to?” Without hesitation, she replied, “Let’s go to Serenity Nail Polish store.”

In that moment, something inside me shifted. Her confidence, imagination, and innocence sparked a vision I had never considered. A simple sentence from a three-year-old planted the seed for what would grow into our business. I could not stop thinking about it. What if there really was a Serenity Nail Polish store? What if we created something that honored the moments mothers and daughters, sisters and friends share? What if nail polish could be more than color on a fingertip? What if it could represent bonding, confidence, creativity, and emotional well-being?

Those questions led to research, planning, experimenting, and dreaming. What began as a sweet exchange between a mother and her daughter grew into a fully developed business plan. Serenity became the inspiration behind the name and the heart behind the mission. I wanted to create a brand that encouraged self-expression, bravery, creativity, and connection. I wanted people to feel empowered, uplifted, and valued every time they opened a bottle of polish.

Today, Serenity Nail Polish represents more than a beauty product. It represents priceless moments, confidence, and the beauty of slowing down long enough to create memories with the people we love. Every shade we offer carries the spirit of the little girl who believed her name deserved to be on a store long before the store existed.

At Serenity Nail Polish, you are the creator. You are the bold. You are the brave. And above all, you are Serenity.

Jasmine, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

At Serenity Nail Polish, we provide high-quality, beautifully curated nail polishes designed to help people express themselves, embrace creativity, and carve out moments of self-care in their everyday lives. Our products are more than just colors on nails they are tools for confidence, creativity, and connection. Each shade is thoughtfully developed to reflect personality, mood, and intention, offering our clients a way to feel empowered, bold, and uniquely themselves.

We solve the problem of busy, stressful lives by giving people a simple yet powerful way to slow down, create, and enjoy small moments of joy. Our products help clients connect with themselves and their loved ones through shared experiences like painting nails together, experimenting with color, and celebrating creativity. Beyond providing beautiful, safe, and reliable nail polishes, we offer inspiration for self-expression and ways to cultivate confidence in both little and big ways.

What sets Serenity Nail Polish apart is our focus on creating more than just a product. Our brand is built on the idea of experiences and memories, not just polish. We prioritize wellness, creativity, and connection, making nail care a meaningful ritual rather than a routine task. We also celebrate individuality, encouraging everyone who uses our products to explore their boldness and personal style unapologetically.

I am most proud of building a brand that started from a simple, meaningful moment shared with my daughter and grew into a platform that inspires creativity and confidence for others. Serenity Nail Polish represents empowerment, self-care, and joy, and it is deeply rooted in the idea that beauty should be intentional, accessible, and fun.

For potential clients, followers, and fans, the main things I want them to know are that Serenity Nail Polish is about more than nails it’s about embracing creativity, celebrating boldness, and honoring the small but meaningful moments that bring joy and connection into life. With our products, you are the creator, you are confident, and above all, you are Serenity.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One lesson I had to unlearn was the idea that self-care and creativity are luxuries rather than essential parts of life. For a long time, as an educator, mother, and entrepreneur, I believed that my value came from how much I could give to others, whether it was my students, my family, or my work. Taking time for myself, even something as simple as painting my nails, felt indulgent or unnecessary.

The backstory of this lesson is deeply personal. During the pandemic in 2020, I was spending more time at home with my daughter, Serenity. We started painting each other’s nails daily. At first, I saw it as just a cute activity to keep her entertained, but over time I realized that these moments were healing and grounding for both of us. It became clear that these small rituals were not frivolous. They were powerful ways to reconnect, express ourselves, and feel joy in the midst of uncertainty.

Through that experience, I unlearned the belief that caring for myself was secondary. I learned that creativity and self-expression are not extras. They are essential to confidence, wellness, and living a fulfilled life. That realization became the foundation of Serenity Nail Polish, a brand that encourages people to slow down, express themselves, and embrace their own joy without guilt.

Now I want clients and followers to know that using Serenity Nail Polish is more than just painting nails. It is about giving yourself permission to create, connect, and celebrate your own unique beauty and confidence.

How about pivoting – can you share the story of a time you’ve had to pivot?

One pivotal moment for Serenity Nail Polish came during the early months of the pandemic in 2020. Like many entrepreneurs, I had plans and timelines in place for growing my business, but the sudden uncertainty of the world forced me to slow down and rethink everything. Originally, I imagined Serenity Nail Polish as a small, personal project inspired by the moments I shared with my daughter, Serenity. I didn’t initially plan to turn it into a full business.

However, as I spent more time with her, painting our nails and experimenting with colors, I realized that these small moments were incredibly meaningful. I began to see the opportunity to create a brand that could offer that same joy, connection, and confidence to others. The pivot was shifting from a casual, personal hobby to a fully realized business with a mission to empower creativity, self-expression, and self-care.

That pivot taught me to embrace flexibility, trust my instincts, and recognize the value in small, everyday experiences. It reminded me that sometimes the most meaningful opportunities come from unexpected moments and that listening to your intuition and the people around you especially your family can guide you toward growth in ways you never imagined.

Since that pivot, Serenity Nail Polish has grown into a brand that not only provides high-quality nail polishes but also celebrates creativity, confidence, and the priceless moments people share with loved ones.

Contact Info:

• Website: https://serenitynailpolish.com/
• Instagram: https://www.instagram.com/serenitynailpolish/
• Facebook: https://www.facebook.com/serenitynailpolish/

Image Credits

Mastering Our Business
Scripted Touch LLC