We’re excited to introduce you to the always interesting and insightful Ty Egoworld. We hope you’ll enjoy our conversation with Ty below.

Alright, Ty thanks for taking the time to share your stories and insights with us today. Can you recount a story of an unexpected problem you’ve faced along the way?

One of the most unexpected challenges I’ve had to navigate as an entrepreneur came from sudden shifts in local and global laws. When the tariffs hit during the Trump administration, my production costs for Mad Bee Urban Wear practically doubled overnight. That move slowed down my growth and forced me to rethink every single piece of my operation.

And that was after launching a clothing brand at the end of the pandemic — one of the wildest times to jump into fashion. The world was just starting to breathe again, but the economy was shaky and people were focused on necessities, not lifestyle purchases. Starting Mad Bee Urban Wear in that climate took more than business sense… it took heart, grit, and a real belief in what I was building.

But honestly, those moments made me sharper. They pushed me to tighten my logistics, trust my creative instincts, and stay bold even when the path wasn’t predictable. I learned how to roll with the punches, innovate under pressure, and turn every setback into fuel.

Creating Mad Bee Urban Wear taught me that entrepreneurship isn’t just about launching a brand — it’s about evolving through every curveball, betting on your vision, and proving you can rise in any environment.

Ty, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As the creative lead of a lifestyle brand, my mission with Mad Bee Urban Wear is to inspire people through clothing that actually reflects who they are. We’re a high-end urban streetwear line rooted in real culture — sweaters, tees, accessories for men, women, and kids — all designed to feel timeless, not temporary. From day one, we’ve made a noticeable stamp in the community.

What makes us different is that we’re not built on hype cycles or algorithms. Our identity comes from essence and longevity. We started at the tail end of the pandemic — a time when people were focused on necessities and the economy was shaky — and surviving that moment showed our staying power. Mad Bee Urban Wear isn’t a trend or a fad; we’re here for the long run.

What I’m most proud of is the resilience and innovation behind the brand. There’ve been slow periods, setbacks, and curveballs, but each challenge pushed me to elevate — new styles, new logos, new creative direction. As a recording artist and someone who grew up in Brooklyn’s hip-hop culture, I take real pride in building something that lives beyond the music. I see the impact in real time: kids proudly wearing the pieces, adults repping the brand, people feeling more confident because they’re wearing something that represents their world.

Fashion and hip-hop have always pushed culture forward. Jay-Z had Rocawear, Russell Simmons had Phat Farm, 50 Cent shifted the whole streetwear lane with G-Unit, Cam’ron changed how men express color and confidence, Pharrell reshaped global style, Rihanna built an empire with FENTY, A$AP Rocky stays setting trends, and Young Thug’s SPYDA5555 is leading a new wave.

I’m carrying that same spirit on an independent level — building something authentic, something with purpose, and something that’s making real impact. Mad Bee Urban Wear may be smaller than those giants for now, but the energy, intention, and community influence behind it are undeniable.

What’s a lesson you had to unlearn and what’s the backstory?

A lesson I had to unlearn was the habit of pressuring myself with unrealistic expectations. That mindset often left me disappointed for not reaching imaginary deadlines for things that are meant to take real, quality time to accomplish.
When I first started this, I wasn’t thinking about creating an entire clothing line. It began as a small experimental project just for myself. But it sold out as soon as we opened shop and quickly gained some attention locally and within my little social media following. That momentum—and the demand that came with it—pushed me into building a business I wasn’t fully prepared to start. I knew nothing about pricing, manufacturing, or hands-on production. I only knew what I wanted and believed that if there’s a will, there’s a way.
It took time and a lot of learning experiences to understand that I didn’t need to pressure myself. I needed to keep faith, stay composed, and stick to the plan. Once you realize you’re on your own timeline—and stop worrying about what’s out of your control—you make better use of your time. And patience becomes a lot easier to have

How’d you build such a strong reputation within your market?

Many people know me as a multifaceted creative between music cinematography and graphics design works. I think my authenticity always made my work stand out – it’s hard to be valued if you’re doing over saturated work that everyone else has done already. Staying true to your unique vision and catering to your niche will be everything when it comes to building a reputation in your market.

Contact Info:

• Instagram: @tyegoworld (main page) @madbeeurbanwear (clothing brand page )
• Youtube: https://youtu.be/hT_wb-q7i6U?si=rjuX04eEj76Omb70

Image Credits

Cinematic photos shot by Paris Holmes Films