We recently connected with DIANA LOMELI and have shared our conversation below.
DIANA , appreciate you joining us today. We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.
A meaningful risk I took was leaving a secure job to start my own business in the auto title and trucking
industry. It was a big step. I had no guarantees, just my savings, experience, and determination. I
spent months learning the legal and operational sides, building relationships with dealerships, and
earning clients’ trust. It wasn’t easy at first, but I stayed consistent and focused on quality service. Over
time, the business grew, and I learned how to make strategic decisions under pressure. That risk completely changed my life. Today, my business, Lomeli Title Services LLC, works with multiple dealerships and independent buyers. I’ve learned that taking calculated risks, even when the outcome isn’t guaranteed, often leads to the greatest growth. It taught me resilience, confidence, and the importance of betting on yourself.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
About Diana Lomeli & Lomeli Title Services LLC My name is Diana Lomeli, founder of Lomeli Title
Services LLC in Houston, Texas. I started my business after seeing how many dealerships and truck
owners struggled with title transfers and registration delays. I wanted to create a service that was fast,
reliable, and built on trust. Today, my company helps clients with auto titles, registrations, 30-day
permits, and lien releases, serving both individual owners and commercial dealers. What sets me apart
is my commitment to doing things right, every document is handled carefully, every client is treated
with respect, and communication is always clear. I’m proud that my business has grown through
referrals and long-term relationships, proving that honesty and consistency still matter. My goal is
simple: to make every process smooth and stress-free for my clients, and to keep building services that
make their work and their lives easier. Beyond titles and trucking, I’m an entrepreneur at heart. I’m currently expanding into the insurance industry, building a company focused on helping clients protect their vehicles, businesses, and families with honesty and personalized service. This new venture reflects my drive to keep growing, diversify my services, and continue supporting my community through trust and transparency.
How’d you meet your business partner?
Story of How I Met My Business Partner My business partner is my husband, Simón Khano. Our story
began long before business, it started with a connection built on trust, shared values, and mutual respect
drive to build something meaningful together. From the very beginning, Simón’s leadership, integrity,
and vision stood out to me qualities that later became the foundation of both our marriage and us
professional partnership. I first founded Lomeli Title Services LLC on my own, building it from the
ground up with determination and a commitment to helping others navigate complex title and vehicle
processes with trust and transparency. As the business began to grow, I realized that to take it too the
next level, I needed someone who could match my passion with strategy and innovation and that
person was already beside me. Simón had always been part of the journey, offering advice, ideas, and
perspective. Eventually, I decided to bring him in officially as my business partner. Together, we’ve not
only strengthened Lomeli Title Services LLC, but also begun developing our next venture an
insurance company designed to expand the services we provide to our community. Our partnership is
built on balance: I focus on structure, relationships, and operations, while Simón drives growth,
leadership, and long-term strategy. Together, we’ve created more than businesses, we’ve built a
shared vision rooted in trust, love, and purpose. For us, success means more than numbers or titles; it
means building a legacy side by side, one that reflects who we are, what we believe in, and the future
we’re creating together.
What’s been the best source of new clients for you?
The best source of new clients for us has always been referrals and word of mouth. From the beginning, Lomeli Title Services LLC was built on trust and personal relationships, every client we help often becomes our best advocate. Many of our new clients come through recommendations from satisfied customers, business partners, and local dealerships who value our transparency, efficiency, and hands-on approach.
In addition, maintaining a strong local presence and community reputation has played a major role. Whether it’s through networking with trucking companies, collaborating with real estate professionals, or staying visible on social media, we focus on building genuine connections.
We believe that when you treat people right, with honesty, respect, and professionalism, they remember, and they send others your way. That’s been the foundation of our growth and continues to be the most rewarding source of new business.
Contact Info:
- Instagram: @diana_lomeli
