We caught up with the brilliant and insightful Elijah Yopp a few weeks ago and have shared our conversation below.

Elijah , appreciate you joining us today. Can you walk us through some of the key steps that allowed you move beyond an idea and actually launch?

At the time, I was working at Enterprise Rent-A-Car, and I remember feeling completely unfulfilled. I knew this couldn’t be what my life was meant to look like. I had earned a degree in marketing but wasn’t using it and deep down, I knew that was my calling. Supplying people with rental cars just wasn’t it for me.

One day at work, I came across a piece of content from a friend who was a business coach. His message hit me hard it felt like he was speaking directly to me. I decided to reach out to him, and that single decision changed everything. Through our conversations, we began developing what would eventually become Vewe Agency.

Before Enterprise, I had worked as a marketing associate for a local newspaper, helping small businesses place ads. I saw firsthand how much they were spending and how the print industry was starting to decline. Around that time, social media was beginning to take off, and I realized there was a huge opportunity to help small businesses market themselves online more effectively.

From there, the idea started to take shape. Over the course of about a year, I focused on building the foundation developing the brand identity, clarifying the mission and values, and mapping out what type of impact I wanted the business to make. Eventually, I made the leap, I left Enterprise and went all in on entrepreneurship.

The rest is history, but the journey taught me some powerful lessons. I learned that people need to know you before they’ll respect what you do — visibility creates credibility. And even more importantly, I learned that execution is everything. You can have the best ideas in the world, but if you don’t act on them, you’ll stay stuck in the “idea” phase forever.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I’ve always had the mind of a marketer and the heart of a creator. Long before “personal branding” became a buzzword, I understood the power of standing out and connecting with people through story. That curiosity drove me to study marketing I wanted to understand how people think, what drives their decisions, and how emotion influences action.

When social media started to take off, I saw a massive opportunity. For the first time, small businesses could compete with big corporations on visibility and creativity if they knew how to tell their story the right way. That realization planted the seed for what would eventually become Vewe Agency.

But like most entrepreneurial stories, the path wasn’t linear. After graduating college, I expected to step right into a marketing career. I quickly learned how wrong I was. Every agency I applied to told me the same thing —“You don’t have enough experience.” As a Division I football player, I didn’t have the luxury of internships, and I found myself shut out of the very industry I was passionate about.

So I made a decision that changed everything: if no one was going to hire me, I’d build my own opportunity. Around that time, I connected with a friend who was a business coach, and through our conversations, the vision for Vewe began to take shape.

For a while, it was just me building, learning, and refining the vision one step at a time. Eventually, my younger brother, who had developed a passion for video production, graduated with the same marketing degree. That’s when the idea truly became a business. I invited him to join me, and together we set out to build a creative agency that merged strategy with storytelling a brand built on purpose, not just profit.

Today, Vewe Agency helps brands and organizations bring their stories to life through strategic marketing, branding, and high-quality video production everything from commercials and campaign videos to social media content that actually converts.

What sets us apart is our philosophy: we don’t just make content we create impact. Every project is designed to change perception, build trust, and connect emotionally with the audience. Our work is about making brands seen, understood, and remembered.

What I’m most proud of is that this agency started from nothing no investors, no big breaks just belief, consistency, and execution. Building Vewe with my brother has been the most rewarding part of the journey. For us, this isn’t just a business it’s our legacy.

At the end of the day, I want people to know this: our brand exists to make theirs better. Every story we tell is crafted with purpose, passion, and the same entrepreneurial drive that started it all.

What do you think is the goal or mission that drives your creative journey?

At the core of everything I do is one simple mission to help people and brands be seen for who they truly are.

When I started Vewe Agency, it wasn’t just about creating videos or running campaigns; it was about creating impact through story. I’ve always believed that behind every business, athlete, or organization is a story that can change how people think and feel and when that story is told the right way, it has the power to move culture forward.

My goal is to bridge creativity and strategy in a way that builds legacy, not just awareness. I want to prove that powerful storytelling and disciplined execution can compete with and outperform the biggest names in the industry.

On a deeper level, I’m driven by the idea of ownership. I come from a background where you weren’t always handed opportunities you had to create them. So everything I do through Vewe is about empowering others to take control of their narrative, whether that’s a business trying to grow or an athlete building their personal brand.

At the end of the day, my creative journey is about more than content. It’s about transformation transforming perception, opportunity, and the way people see themselves and their potential.

What else should we know about how you took your side hustle and scaled it up into what it is today?

Vewe Agency actually started as a side hustle. When I first launched the business, I was still working full-time at Enterprise Rent-A-Car. I’d be at my 9-to-5 during the day, then come home and build the company at night. I was designing logos, meeting with clients, learning how to price services doing everything I could to turn an idea into something real.

At the time, Vewe wasn’t making much money, but what it gave me was momentum and clarity. Every small win a happy client, a finished video, a brand launch reminded me that this was what I was meant to do.

After about a year of balancing both worlds, I hit a breaking point. I realized I couldn’t keep giving my best energy to something that didn’t fulfill me while giving my dream whatever was left. So I made the leap I left my job and went all in on Vewe. That decision changed everything.

The early days were tough, but they built the foundation for how I operate today — disciplined, resourceful, and obsessed with execution. Over time, we hit some major milestones that validated the vision:

Our first big commercial project the moment I realized we could compete with larger agencies.

Bringing my brother on board — that turned Vewe from a solo hustle into a real family business.

Working with schools, brands, and organizations that trusted us to tell their stories proof that our storytelling-first approach worked.

What started as a side hustle has grown into a full-service creative agency with a clear mission and reputation for excellence. The biggest lesson I learned through that journey is that momentum creates opportunity. You don’t have to have it all figured out you just have to start, stay consistent, and keep building brick by brick.

Contact Info:

• Website: www.veweagency.com
• Instagram: Veweagency
• Facebook: Vewe Agency
• Linkedin: Vewe Agency