We were lucky to catch up with Tim Richmond recently and have shared our conversation below.

Tim, looking forward to hearing all of your stories today. What’s the backstory behind how you came up with the idea for your business?

I came up with the idea for Tru Authenticity, PLLC because I wanted to create a space that encourages people to show up as their most genuine selves — whether that’s in their personal growth, professional journey, or creative expression. I’ve seen how often people feel pressured to fit into certain molds, and I wanted to build something that celebrates individuality and realness. The goal was to help others embrace who they truly are, without apology, and provide authentic support and connection in the process.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

What type of products/creative works does Tru Authenticity provide?

Tru Authenticity, PLLC creates experiences and content that center around self expression, authenticity, and community. From curated social events like Tru Sundaze that bring together a mature, professional crowd, to lifestyle and brand collaborations that promote realness and individuality — everything we produce reflects what it means to live and move authentically. Our creative works range from curated events, apparel, and storytelling projects to workshops and collaborations that inspire people to be true to themselves in every space they enter.

What sets Tru Authenticity apart from others?

What sets Tru Authenticity apart is its genuine connection to the culture and the community. We’re not following trends — we’re building spaces where people feel seen, respected, and free to be themselves. Tru Authenticity blends professionalism, culture, and creativity in a way that feels real — no gimmicks, no forced vibes. It’s for people who value good energy, authenticity, and substance. We stand on integrity, maturity, and vibe — and that combination makes every Tru experience unique.

What do you want followers/fans to know about Tru Authenticity?

We want our followers and supporters to know that Tru Authenticity is for the real ones. Everything we do is rooted in purpose — to remind people that authenticity isn’t just a buzzword, it’s a lifestyle. Whether you connect with us through an event, a brand collab, or a message online, know that our mission is to create spaces and moments where you can be your truest self and feel proud of it. Tru Authenticity isn’t just a. brand — it’s a movement for people who value real connections, real energy and real growth.

Let’s talk about resilience next – do you have a story you can share with us?

Tru Authenticity was born out of a season in my life when I felt like I was doing everything “right,’ but still felt disconnected from my purpose. I was excelling professionally, showing up for everyone else, and meeting every expectation — yet deep down, I knew I wasn’t fully living in my truth. I wanted more than success on paper; I wanted meaning, connection, and spaces that celebrated real people being their real selves.

There were moments when the vision for Tru Authenticity was questioned — when support was limited, resources were tight, and it felt like I was building something only I could see. But I kept going because I knew authenticity always find its place. Each obstacle became part of the foundation — a reminder that resilience isn’t about perfection; it’s about staying grounded in your “why,” even when the path gets tough.

That’s what Tru Authenticity represents. It’s not just a business — it’s a reflection of a journey toward wholeness, integrity, and real connection. Whether through curated experiences, community events, or creative collaborations, Tru Authenticity is built to remind people that being true to yourself is your greatest strength. Every setback, every challenge, and every breakthrough shaped not only the brand — but me, too.

Have you ever had to pivot?

There was a time when Tru Authenticity, PLLC was focused mainly on professional and personal growth — creating a message about showing up as your real self in every space. But as the brand grew, I started to notice something deeper happening. People weren’t just connecting with the idea of authenticity; they were craving a space to live it out. They wanted a community where being real wasn’t just talked about — it was celebrated.

That realization sparked a major pivot. I knew Tru Authenticity had to evolve beyond words and workshops — it needed to become an experience. That;s when Tru Sundaze was born.

What started as a Sunday night vibe quickly became a cultural movement. Tru Sundaze carried the heartbeat of Tru Authenticity — a space where mature, professional, and like-minded individuals could unwind, connect, and just be themselves. It became a place where the message of authenticity wasn’t just heard — it was felt.

The rebrand wasn’t about changing direction; it was about expanding the vision. Tru Authenticity stands for purpose and self expression, while Tru Sundaze brings that energy to life through music, connection, and community. Together, they represent both sides of the same truth — being authentic in who you are and how you live.

Every pivot came with lessons, challenges, and growth. But through it all, the mission never changed to create real spaces for real people — where authenticity isn’t a trend, it’s a lifestyle.

Contact Info:

• Website: https://www.truauthenticity.com
• Instagram: https://www.instagram.com/truauthenticity
• Facebook: https://www.facebook.com/truauthenticity
• Linkedin: https://www.linkedin.com/company/truauthenticity
• Other: https://www.ticktock.com/@truauthenticity